Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

Sell what sells

Give them what they want

As a business, you need to focus your marketing campaigns on what generates sales. The best campaigns are those that influence product purchases. If consumers dislike the campaign, but it sells products better than favored campaigns, then the advertisement would be considered a success.

The goal of any campaign is to generate sales. The ideal campaign should build trust, influence sales, and generate brand awareness. Your business should target and adapt your marketing strategies to focus on what consumers want and will purchase. The consumer is the ultimate power broker within any organization.

Your business should structure its marketing efforts on identifying and meeting the consumers’ individual needs. Those needs must be met within all aspects of the business, including price, customer support, and overall value.

Why is my Page not ranking in Google?

Well, I may have discovered the issue with what make a page rank high in the serps. It seems that it is due to a combination of pages indexed and backlinks. For instance, if you have 100k indexed pages, then your backlinks can suck. But if you have only 10 indexed pages, then you need to have high quality, relevant backlinks. If you have them both, then what are you reading this for?

Website Traffic, Is It Alien Or Human?

There are two ways to gain customers for your website or business. The first way is to pay for it. You could easily pay a marketer, advertiser, or branding company and gain customers that way. The other way is to earn your customers. This is the way that I believe works best and the one that I practice. To earn customers, you must get to know them. You should know where they go, which websites they visit, and local events they attend. This doesn’t just consist of putting your name and business card in these locations, but it involves you interacting with them and finding a true understanding of their lifestyle and preferences, and what it is that they desire from a business such as yours.

Alien Traffic. A study by Incapsula, one of the leading web security services and optimizers, unearthed that more than half of your website traffic could be alien. Not exactly the ones portrayed in War of the Worlds, but maybe. The findings released suggested that around 31% of website traffic was harmful and includes spammers, spies, scrappers, and hackers.[1]

Then there are the 20% of friendly visitors such as Google Bot as well as other search engine indexers. What this means is that analytics do not provide the whole picture and human visitors are not alone prowling the internet. To mitigate this, you should make security a part of your online marketing undertaking and tighten your website content with relevant keywords for the friendly indexers so your website is pulled by more human traffic based on the intent of website visitors.

 

[1] http://www.bizepic.com/2014/12/19/shocking-half-website-traffic-2014-bot-traffic/

Online Marketing Success

Content Marketing

Whether you’re a local business, an ecommerce site, or a nationwide franchise, your website goal(s) is what defines content purpose. Most of all, your website should be enjoyed by the consumer and tour guide visitors through a funnel to reach your website goal.

Keyword Copy Storylines

Content storylines need to answer a site visitor’s reason for pulling your website. It’s not convincing the visitor that they need your help by creating letters and words; instead, your words along with images narrate for visitors and convince them that your product/service will temper their hurdles so to purchase.

With that being said, many websites fail to have an objective. Keyword copy is then created for the sake of SEO, and disconnection of reality occurs on the premise that it leads to money. This belief though is only true when a website has a defined goal, and Web content storytelling is created for formal marketing strategies. For this reason, building brand awareness without a goal, while lacking marketing strategy, is a recipe unmindful of how to market a brand on the Web.

Buy Me Website Design

Serious Web businesses demand and press into service methodical online marketing strategies. Target audiences are analyzed, segmented, and character cross-sectioned. The result is a website with content that:

  1. Connects with
  2. Bewitches,
  3. Embraces,
  4. Influences, and
  5. Herds wanted goal action(s).

This course leaves no generic storyline driveways, and keeps your content focus revolving around your marketing strategies.

Consumer Leads

Marketers From Mars exposed that consumers’ love content storytelling and want it through:


This means that content has to be tweaked for each cross-sectioned audience silo. In other words, getting the copy storyline right depends on where and how the consumer encounters your brand within their unique shopping cycle.

What does this means for Web based businesses? Your brand’s storyline is keyword scripted, optimized as well as distributed for a consumer’s unique shopping cycle to accomplish your website’s purpose.

Bottom of the Pyramid Markets

The goal of developing and growing bottom of the pyramid (BOP) markets is to create mutual value between businesses and the community. To market within the BOP market, radical innovation is necessary in order to modify products and make them affordable for people of all income levels. The problem with this strategy, however, is that companies often fail to consider the perspective of the poor themselves. Businesses that mainly focus on top of the pyramid (TOP) markets are more likely to fail within the BOP market, as products created for the rich are not suitable to the poor. Consequently, the BOP market requires company’s to create unique business strategies for the BOP market in order to produce effective results.
 
Within the BOP market, companies have to determine new solutions on attracting the consumer and then provide an affordable solution. To get products to the BOP markets, company’s can consider the sachet revolution; a marketing approach used to package items within sachets that make them affordable to the poor. Additionally, companies should partner with local leaders within BOP markets to help with implementing a strategy. Microsoft is a company that generates activities targeted at emerging markets including the BOP market. The company partners with local governments, organizations, educators, and community business leaders to implement software and hardware into employment areas and the education system to help improve lives. Nonetheless, there is no single solution for creating a successful BOP market strategy and achieving success. Technology, global standards, and global scales must all be utilized to help solve the poverty problem. Firms operating in the BOP market have to utilize unique strategies to reach the market and learn how to do more with less.    
 
Income, prices, savings, debt, and credit availability determine economic purchasing power. The economy has strong impacts on consumers and businesses that are geared at particular income-based segments of users. The goal of the marketing firm or marketing consultant is to develop strategies that influence consumer purchases. Consequently, the marketer is responsible for creating strategies that can reach the desired consumer no matter the income level or location. Although the BOP market does create risk and obstacles that may be outside of a marketer’s comfort level, it does not mean that the market should be avoided for an easier, more convenient market. Within a BOP market, firms and marketers need to innovate and create unique strategies and products that reach the market and consumers. Within innovation, markets get ignored and business, and individuals are left at a disadvantage.       
 
Information and communication technology (ICT) can assist with developing bottom of the pyramid (BOP) marketing goals. Company’s can achieve their BOP market goals by creating strong relationships and open communication between local partners within the BOP communities. ICT can contribute to economic development and poverty reduction. ITC assists individuals and companies grow their economy, build opportunity, and increase process efficiency. If people within BOP markets do not have the opportunity to take advantage of new ICT applications, they will be disadvantaged or excluded from participating within global communication. In many parts of the world, ICT contributes to revolutionary changes in businesses and everyday lives of the poor. Providing BOP markets with the opportunity to use technology to communicate with one another and across the globe creates strong social and economical impacts. However, corporations deal with many risks as they attempt to restructure their business strategies, processes, and implementation into BOP markets.   

Professional and advisory support

Having the input of a professional on how to maintain your business and generate profits is critical for the success of your business.

It’s up to you to determine whether a professional or advisor is needed to help with your business’s success.

Suggestions of support may include:

  • College friend
  • Professional family member or friend
  • Board of directors and management advisory board
  • Attorney
  • Accountant
  • Insurance agent
  • Banker
  • Consultants
  • Mentors and key advisors

Press Your Panda SEO, NO WHAMMY

Surprise! Did your website overnight all of a sudden lose rank, or did it rise in rank?

What is this rank thing you ask? Well, rank is how the search engines judge your website worth in terms of its quality-to-your keywords-to its content. Oh no, here goes that idea of unique quality content again. Now content in itself is a handful, but there is a bit more. As a busy business owner, I hear you stating, “like whatever.”

I can also hear you ranting, “I just want to be in the number one slot!”

However, think of this judgment as a type of score or grade that is used to determine if your website can even make it onto page one. You know, kind of like being in an auction. Keep in mind though that making it onto page one is still not enough. Say what! Yes, you have to make it into one of the top three or four organic slots. Why you ask? Because Slingshot research found that the lower your standing position sits on page one, the lower the probability that your site will be clicked on. Ugh!

Now Google sermonizes to create website content for your visitors not search engines; however, if you obey that and don’t shape it for the machine you may not rank. In other words, if you were to write your content blah, blah, blah naturally your site may not rank. Why? Because the machine cannot read your site’s content for its relevance, all the machine can do is crawl your site and give it a quality score aka rank. In other words, the machine is not conscious of your website’s intent.

I know this is hard to believe, but there are no human Google troops who manually grade your website. Instead, it is a machine that crawls it. So as I said early, you can’t just write content for your visitor as the machine proclaims because the machine cannot discern your website to understand its intent.

So what about the bit more? Well that has to do with your website:

  • Meta Data
  • Anchor Texts
  • Keywords
  • Duplicated Content
  • Links In and Out
  • Site Speed
  • Website Structure
  • Web Marketing

So what is SEO? Everything that has to do with your website is SEO, and how your website will be graded by the machine is subject to it.

Do i need a website?

Having a Website
Ask yourself, “Does my business need 24-hour exposure 7 days a week, 365 days a year?” The answer is obvious. What other medium allows you to expose all the benefits of your business to your target market at their convenience and provide a source of direct correspondence from them to you? The benefits of a website are innumerable.

Gaining Site Traffic
There are two ways to gain customers for your website or business. The first way is to pay for it. You could easily pay a marketer or advertiser or SEO company and gain customers that way. The other way is to earn your customers. This is the way that I believe works best and I practice myself and teach it to my students and customers.

With earning customers, you have to get to know them. you have to know where they go. Know which websites they visit or local events they attend. This doesn’t just consist of putting your name and a business card in these locations, but it involves you interacting with them and finding a true understanding of what it is that they desire from a company such as your own.

 

Building Process
I build websites that aren’t just for my customers, but my goal is to build it for my customers customers. I research their industry and I focus on making sure that they are going to gain customers. Some designers build simply for themselves or they build for their customers. By building for my customers customers, it allows me to target who is actually going to be viewing the website. I don’t design for just looks, but I design for a purpose and for a target audience. This is were many designers fail. They fail to realize that its not their website and its not their clients website, but it’s a website for the clients users. If the users don’t like the colors, then no matter what the business owner or designer may think, those colors need to be changed. When building a website the designer and business owner need to focus on the customers wants and not their own.

Internet Marketing
The reason that you as a business owner needs to market is because while you may have a great website or graphic design piece, without placing this work within your potential customers reach, you are losing business.

Here is how it works. Think of your website or art work as a resume. With this resume you spend hours or days writing it up to perfection and years building it through experience and education. After you’ve gotten your resume to perfection, what next? Whats the next step to making sure that you land that dream job? The answer is marketing. You have to market yourself in order to gain the employer.

A bad resume with good marketing has a better chance of landing the employer, than a good resume with no marketing. Without marketing, you’ve just wasted years on creating a great resume for no reason at all.

Professionally Built
The question that should be asked when building a website is; does my website compete with my competitors and does it target my users. If you don’t have your website built by a designer who understands the industry, then the answer is likely to be no. You need to keep in mind when building your website that it needs to represent you and your business. If it looks cheap, then so does your business. If you try to cut corners, your customers will know. Its better to have no website at all then a website that looks terribly built and represents you in a negative way.

My Mission
My mission is to create successful customers through educating them and providing them a masterpiece design. I don’t plan to design sloppy or cheap works and I don’t plan to cut corners. if you’re looking for the best person to handle the job, who values integrity, who has experience, who understands the industry and who knows how to create a great internet marketing plan for your company, then that is what I can give you. Its my mission to make sure that you and your company are successful within the online community.

Pay per click value

Generate Website Traffic

Pay per click (PPC) marketing or PPC strategy focuses on creating search engine visibility through the use of paid search engine listings and search results. The goal of a PPC campaign is to help generate website traffic and conversions.

Pay Per Click (PPC) is an Internet marketing model used in search engines, ad networks, and content sites like blogs, where marketers and advertisers pay only when their ad is clicked. Thanks to search engines, these advertisers typically bid on keyword phrases that are relevant to their particular target market.

How does it work?

There are two basic models for determining the cost per click: flat-rate and bid-based. In both cases, you must take into account the potential value of the click from a given source.

To track the cost and possibilities of a PPC campaign, you can use tools such as Google Adwords to determine if there is real value and opportunities in running a PPC campaign.

A marketing strategy to grow your business

Marketing plans are crucial for starting and growing a business. A good marketing plan will help your business identify your target customers, and generate a plan to reach and retain those customers. The marketing plan is the roadmap to gain customers and improve organizational success if done properly.

Additionally, the plan describes the desired customer by targeting their precise needs based on their demographic profiles. This is helpful for identifying targeted customers and creating pinpointed advertisement aimed directly at those prospective customers.

An additional crucial point of the marketing plan is its plan of distribution. The distribution plan details how customers will purchase or buy into the organization. The promotional strategy of the plan is considered one of the most important sections of the plan. The promotional strategy details how new customers are to be reached.

Examples of an effective promotional strategy include distribution and promotional tactics on television, at trade shows, and through online advertising. A marketing plan includes everything from understanding the desired customer, to determining how to outperform and strategize the competition. A marketing plan is paramount to achieving business success and the time taken to develop a marketing plan, is an investment worth making considering it defines who to connect with customers and generate sales.

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