Newsletters should be branded if you intend to share company news and not get lost amongst the spam. Temper the marketing tone of your messages by integrating stories about your staff and customers.
Transactional emails are emails that directly promote products, promotions, and include emails sent to confirm an order or new account sign-up. Keep these emails succinct, but write with flair.
Videos are a great way to bring your brand to life. They are the perfect vehicle to introduce your products and services. Be sure to keep them short and snappy, perfect for social media sharing.
Business cards are pocket-sized promotional opportunities. Make sure they include relevant details like your social media handles and links to your website. Loyalty cards are also good for encouraging return visits to your store and should reflect your brand. Postcards are a fun way to raise brand awareness. Whether you choose to mail them, add them to your packaging, or distribute them at local businesses, they must be attractive if you want customers to view and keep them.
Most agencies know how to leverage their own email marketing skills to attract and nurture new business. However, they often overlook email as a communication channel post-sale. Email can be used to entice your customers in a scalable way as it provides the means necessary to continuously deliver added value over the course of your relationship. While many would argue that no one is looking forward to more emails, your emails should be relevant and thoughtfully written to ensure you don’t add to the SPAM issue.