Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

Gaining website traffic

Gaining Site Traffic

There are two ways to gain customers for your website or business. The first way is to pay for it. You could easily pay a marketer or advertiser or SEO company and gain customers that way. The other way is to earn your customers. This is the way that I believe works best, and I practice myself and teach it to my students and customers.

With earning customers, you have to get to know them. You have to know where they go. Know which websites they visit or local events they attend. This doesn’t just consist of putting your name and a business card in these locations, but it involves you interacting with them and finding a true understanding of what it is that they desire from a company such as your own.

Building a website

The Building Process

When having a website built for your business, make sure to build it for your customers and not for yourself. Research your industry and focus on making sure that you are going to gain customers. Some designers build simply for themselves, or they build for the client. By building for your customers, it allows you to target who is actually going to be viewing the website. Don’t design for just looks, but design for a purpose and a target audience. This is were many designers fail. If the customers don’t like the colors, then no matter what you or your designer may think, those colors need to be changed. When building a website the designer and business owner need to focus on the customers wants and not their own.

Smartwaiver Zapier Integration

I have recently started using a waiver system called smartwaiver for customers to sign. I do like the system, but it had a flaw of not integrating with Zapier, a tool used for linking online platforms.

Because of the issue, I have created a Zap that helps links smartwaiver with other tools. If you are interested, visit the link below and get started. You will need your unique API from smartwaiver to use the Zap:

https://zapier.com/developer/invite/68625/a1c8991fd298dfcaffb6c47ca986b41c/

Why or do I need to add a copyright to my website?

I did something different this time around when I built my website. When looking at the footer and how to design and what to add to it. I considered the traditional copyright 2014 Elijah Clark. All rights reserved.

Then I asked myself why I was added it. The answer was that I really didn’t know. I became so used to adding it by default to my own and others websites that it had stuck with me.

Nonetheless, I really never knew why. Do I add it because I’m supposed to? Do I have it to make my site look professional or am I adding it to simply scare people off so that they don’t copy the text?

Either way, after research, I’ve found that there is no real reason to have it at all. The fact is that as long as I’m the first to publish the content, then I own the rights anyway. A website has a great track record of changes and my site content, so I don’t really need the copyright for any protection purposes. People will steal content with or without the text.

So, next. Am I doing it to look professional? Well, I think I did at one point. When backlinking was big and I wanted to add my name next to my clients copyright notice with a link back to my site, it made perfect sense. It was branding. My name didn’t look out of place then. Nonetheless, now that a backlink is deemed bad if it’s coming from a new non-nitch website, I no longer add my name or link.

Either way. No one really cares about the copyright. It scares no one and you aren’t going to lose a client because of it.

From a technical standpoint, the law eliminated the requirement of public notice in 1989. So, it isn’t necessary and up to you on whether Or not you want to include it.

Best CMS for the Task

If you found this blog, then you must have the question of which CMS program to use. The answer really depends on who you are and what type of design skills you have.

WordPress:

Use WordPress if your programming skills aren’t all that high. WordPress sites are generally good for out-of-box designers and programmers. There won’t be much to tweak and the best bet for creating a WordPress site in my opinion is to simply get a template. Don’t waste time trying to build it yourself. Just get a template and tweak it to your liking.

Used Best For: Blogging, Simple Sites.

 

Joomla:

Use Joomla if you have programming skills, but not much. The reason that I like Joomla is because there are far more extensions to get what you want. This CMS system is good for higher end websites on a budget. You can easily build great advanced websites such as directories and social networks right within Joomla without having to spend tens of thousands on it. Use this CMS if you need something more advanced than WordPress and you have good programming skills.

Used Best For: Blogging, Good Website, Advanced Web Builds

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