Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

Gaining exposure

Optimizing for success

Every SEO worth her salt will tell you that any successful SEO campaign is based on the cornerstone of on-page optimization. However, when it comes to which on-page SEO techniques really work, there are 8 opinions for every 5 experts.

When your business is at stake, you can’t just optimize your site and hope that it works. You need to be completely confident that everything you do will help your rankings. Moreover, you need to be dead-sure that you’ve done every single thing on the SEO checklist, and your website is optimized across the board.

Do you need seo?

Why does my company / organization / website need SEO?
A majority of web traffic is guided by three major search engines (Google, Bing, and Yahoo!). If your site isn’t found by search engines or your content isn’t optimized enough to be picked-up by their databases, you lose a great opportunity of marketing your website to potential clients or visitors. Whether your site provides services, content, information, or products, search engines are a primary navigation method for almost all Internet users.

Through experience and statistics, it is proven that search engine traffic can make (or break) a website’s or organization’s success. Targeted website visitors can provide revenue, publicity and exposure like no other. Investing in SEO, whether through finances or time, can create an exceptional rate of return.

Blogging Strategy

A blog or weblog covers a mixture of what is happening in the daily life of your business as well as new and upcoming events. A blogging strategy can be used to help determine how to engage with online users and generate website traffic. When designing your blog, be sure to create it so that it increases brand awareness and attracts readers.

Other benefits of blogging include:

  • Googleloves it! Blogs are great for increasing website indexed pages, and Google places value on websites with a high volume of indexed pages.
  • Customers can remain current with the status of your business events and updates. Additionally, a blog can define your brandas authoritative and help your business be seen as professional and knowledgeable.

Smartwaiver Zapier Integration

I have recently started using a waiver system called smartwaiver for customers to sign. I do like the system, but it had a flaw of not integrating with Zapier, a tool used for linking online platforms.

Because of the issue, I have created a Zap that helps links smartwaiver with other tools. If you are interested, visit the link below and get started. You will need your unique API from smartwaiver to use the Zap:

https://zapier.com/developer/invite/68625/a1c8991fd298dfcaffb6c47ca986b41c/

Why or do I need to add a copyright to my website?

I did something different this time around when I built my website. When looking at the footer and how to design and what to add to it. I considered the traditional copyright 2014 Elijah Clark. All rights reserved.

Then I asked myself why I was added it. The answer was that I really didn’t know. I became so used to adding it by default to my own and others websites that it had stuck with me.

Nonetheless, I really never knew why. Do I add it because I’m supposed to? Do I have it to make my site look professional or am I adding it to simply scare people off so that they don’t copy the text?

Either way, after research, I’ve found that there is no real reason to have it at all. The fact is that as long as I’m the first to publish the content, then I own the rights anyway. A website has a great track record of changes and my site content, so I don’t really need the copyright for any protection purposes. People will steal content with or without the text.

So, next. Am I doing it to look professional? Well, I think I did at one point. When backlinking was big and I wanted to add my name next to my clients copyright notice with a link back to my site, it made perfect sense. It was branding. My name didn’t look out of place then. Nonetheless, now that a backlink is deemed bad if it’s coming from a new non-nitch website, I no longer add my name or link.

Either way. No one really cares about the copyright. It scares no one and you aren’t going to lose a client because of it.

From a technical standpoint, the law eliminated the requirement of public notice in 1989. So, it isn’t necessary and up to you on whether Or not you want to include it.

Best CMS for the Task

If you found this blog, then you must have the question of which CMS program to use. The answer really depends on who you are and what type of design skills you have.

WordPress:

Use WordPress if your programming skills aren’t all that high. WordPress sites are generally good for out-of-box designers and programmers. There won’t be much to tweak and the best bet for creating a WordPress site in my opinion is to simply get a template. Don’t waste time trying to build it yourself. Just get a template and tweak it to your liking.

Used Best For: Blogging, Simple Sites.

 

Joomla:

Use Joomla if you have programming skills, but not much. The reason that I like Joomla is because there are far more extensions to get what you want. This CMS system is good for higher end websites on a budget. You can easily build great advanced websites such as directories and social networks right within Joomla without having to spend tens of thousands on it. Use this CMS if you need something more advanced than WordPress and you have good programming skills.

Used Best For: Blogging, Good Website, Advanced Web Builds

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