Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

Website influence

A website gives your business the opportunity for exposure 24-hours a day, 7 days a week. There is no other medium that allows consumers to discover all of the benefits of your business, at their convenience, and provide a source for direct correspondence from the user to you in real time. The benefits of a website are limitless.

Building Process. When building a website, make certain that you design the site for your customer and not for you or the graphic artist or designer. Design for the individuals that will use the site. By building for your customers, it allows you to target who is actually going to be viewing, and hopefully purchasing, from the website. Don’t design for looks, but for a purpose. If customers don’t like the colors then, no matter what you or your designer may think, those colors need to be changed. When building a website, you need to focus on attracting your target audience and making the site user-friendly.

A properly built website requires an effective title and meta tags, incoming links, and a strong architectural design. In addition, you should implement social media strategies through the use of proper link baiting, keywords, and creating a pay-per click campaign that will increase customer conversions.

A strategy that I have found to work well in improving website conversions includes adding an online blog or newsgroup. This method has shown to be a positive step in influencing conversions as well as conversations. In addition, it helps to generate a higher domain authority when utilizing unique content which can benefit the site’s ranking within search engines. Furthermore, blogs and news updates elevate customer satisfaction and attract traffic to your website.

Another question that should be asked when building your website is, “Does my website compete with my competitors?” and “Does it target my desired customer group?” If you don’t have your website built by a designer who understands your industry, then the answers are likely to be, “No.” Your website needs to represent you and your business. If it looks cheap, so will your business. If you try to cut corners, your customers will know. It’s better to have no website at all than a badly designed, poorly built website that doesn’t represent your business in a positive light, doesn’t serve the needs of your customers, and doesn’t drive traffic.

Why is my Page not ranking in Google?

Well, I may have discovered the issue with what make a page rank high in the serps. It seems that it is due to a combination of pages indexed and backlinks. For instance, if you have 100k indexed pages, then your backlinks can suck. But if you have only 10 indexed pages, then you need to have high quality, relevant backlinks. If you have them both, then what are you reading this for?

Do i need a website?

Having a Website
Ask yourself, “Does my business need 24-hour exposure 7 days a week, 365 days a year?” The answer is obvious. What other medium allows you to expose all the benefits of your business to your target market at their convenience and provide a source of direct correspondence from them to you? The benefits of a website are innumerable.

Gaining Site Traffic
There are two ways to gain customers for your website or business. The first way is to pay for it. You could easily pay a marketer or advertiser or SEO company and gain customers that way. The other way is to earn your customers. This is the way that I believe works best and I practice myself and teach it to my students and customers.

With earning customers, you have to get to know them. you have to know where they go. Know which websites they visit or local events they attend. This doesn’t just consist of putting your name and a business card in these locations, but it involves you interacting with them and finding a true understanding of what it is that they desire from a company such as your own.

 

Building Process
I build websites that aren’t just for my customers, but my goal is to build it for my customers customers. I research their industry and I focus on making sure that they are going to gain customers. Some designers build simply for themselves or they build for their customers. By building for my customers customers, it allows me to target who is actually going to be viewing the website. I don’t design for just looks, but I design for a purpose and for a target audience. This is were many designers fail. They fail to realize that its not their website and its not their clients website, but it’s a website for the clients users. If the users don’t like the colors, then no matter what the business owner or designer may think, those colors need to be changed. When building a website the designer and business owner need to focus on the customers wants and not their own.

Internet Marketing
The reason that you as a business owner needs to market is because while you may have a great website or graphic design piece, without placing this work within your potential customers reach, you are losing business.

Here is how it works. Think of your website or art work as a resume. With this resume you spend hours or days writing it up to perfection and years building it through experience and education. After you’ve gotten your resume to perfection, what next? Whats the next step to making sure that you land that dream job? The answer is marketing. You have to market yourself in order to gain the employer.

A bad resume with good marketing has a better chance of landing the employer, than a good resume with no marketing. Without marketing, you’ve just wasted years on creating a great resume for no reason at all.

Professionally Built
The question that should be asked when building a website is; does my website compete with my competitors and does it target my users. If you don’t have your website built by a designer who understands the industry, then the answer is likely to be no. You need to keep in mind when building your website that it needs to represent you and your business. If it looks cheap, then so does your business. If you try to cut corners, your customers will know. Its better to have no website at all then a website that looks terribly built and represents you in a negative way.

My Mission
My mission is to create successful customers through educating them and providing them a masterpiece design. I don’t plan to design sloppy or cheap works and I don’t plan to cut corners. if you’re looking for the best person to handle the job, who values integrity, who has experience, who understands the industry and who knows how to create a great internet marketing plan for your company, then that is what I can give you. Its my mission to make sure that you and your company are successful within the online community.

Website Marketing

While social media sites are great for blogging and news updates, you should also include the blog text and updates on your business website so that it creates more content and attracts attention from search engines. By utilizing blogs and newsgroups to attract website visitors, you can create an effective strategy which will help gain and increase website click-through rates and the length of time users spend on your website. This could ultimately help with increasing search engine credibility and domain authority. In addition, including keywords and descriptions in image ALT tags on your website will create an extremely effective strategy that is not only beneficial for improving content search results but will also boost your rank in image search directories.

You should additionally include an easy bookmark feature on your website. By including a bookmark widget, you can gain customer loyalty and rank better with search engines that index bookmark websites such as Del.icio.us and Google bookmarks.

To create a strategy that will encourage customer interactivity, you can also setup email marketing and newsletter campaigns along with creating polls and surveys to gain customer feedback and help enhance the experience of your customers. Newsletters could include information on upcoming specials, events, and changes in the business that could benefit the customer.

Links for allowing customers to opt out of receiving emails and referring a friend for discounts should also be included in each newsletter. Your business can benefit by tracking the results of email campaigns using newsletter and website tracking tools such as Google Analytics. By viewing monthly reports, you will be able to see which keywords, content, and paid campaigns are most effective. In addition, it will allow for you to see where visitors come from, how long they visit a certain web page, the last page they viewed before leaving your website, and how your stats compare to the industry benchmarks.

Gaining exposure

Optimizing for success

Every SEO worth her salt will tell you that any successful SEO campaign is based on the cornerstone of on-page optimization. However, when it comes to which on-page SEO techniques really work, there are 8 opinions for every 5 experts.

When your business is at stake, you can’t just optimize your site and hope that it works. You need to be completely confident that everything you do will help your rankings. Moreover, you need to be dead-sure that you’ve done every single thing on the SEO checklist, and your website is optimized across the board.

Do you need seo?

Why does my company / organization / website need SEO?
A majority of web traffic is guided by three major search engines (Google, Bing, and Yahoo!). If your site isn’t found by search engines or your content isn’t optimized enough to be picked-up by their databases, you lose a great opportunity of marketing your website to potential clients or visitors. Whether your site provides services, content, information, or products, search engines are a primary navigation method for almost all Internet users.

Through experience and statistics, it is proven that search engine traffic can make (or break) a website’s or organization’s success. Targeted website visitors can provide revenue, publicity and exposure like no other. Investing in SEO, whether through finances or time, can create an exceptional rate of return.

Blogging Strategy

A blog or weblog covers a mixture of what is happening in the daily life of your business as well as new and upcoming events. A blogging strategy can be used to help determine how to engage with online users and generate website traffic. When designing your blog, be sure to create it so that it increases brand awareness and attracts readers.

Other benefits of blogging include:

  • Googleloves it! Blogs are great for increasing website indexed pages, and Google places value on websites with a high volume of indexed pages.
  • Customers can remain current with the status of your business events and updates. Additionally, a blog can define your brandas authoritative and help your business be seen as professional and knowledgeable.

Using Analytics

Analytics are not necessarily about numbers, but about processes. It helps to evaluate what hinders people from getting from point A to point B. This starts with segmentation. Numbers don’t show you the whole picture. Segmenting tells you the factors that lead to the actual data that you collect, which will then help you to adjust your strategy. Web analytics has many benefits. Some of these benefits include tracking website visits, hits, conversions, trends, ROI, goals, etc. With a web analytics solution, you can monitor:

  • Where your site traffic is coming from.
  • The IP addresses of your visitors.
  • The customer’s actions by sequence with a time stamp.

Analytics can also help measure:

  • How many users visit your site, how many return, and how often.
  • How users navigate through your website.
  • Where in the “conversion funnel” or purchasing process customers are getting stuck and leaving.
  • What content your visitors are looking for, and whether they’re finding it.
  • Exactly which form fields are driving people away rather than bringing them in.

With analytics, you can also monitor your visitors by seeing which browser type, operating system, and the originating country, state, and city from which they are visiting. This information is beneficial for creating an effective website and will help users gain the maximum experience while they are visiting your company site. With web analytics, being analytical is not enough, but it should also be combined with creativity and company knowledge. You may find that reading analytics is confusing, mostly because there is too much information to collect. As for where people originate from when they land on your website, there are many inlets. Trying to measure the effectiveness of each inlet is a daunting task, but worth the financial savings of having to market and research.

CMS Benefits

Having fresh content is mandatory if your intent is to drive traffic to your site to gain new and repeat customers. With a CMS, you can keep your website updated with the latest news, articles, products, and services. A CMS provides you with full control to manage the content on your website.

Updating. A CMS allows your website to have new content added on a regular basis and be easily upgraded with the latest technology as it becomes available. Additionally, a CMS gives you full control so that you can easily add new updates and blogs to your website without having to call a programmer to do it for you.

With a CMS, you can easily implement, update, and manage:

  • Article publishing
  • Website forums
  • Photo galleries
  • Surveys and polls
  • Interactive event calendars
  • Complex data entry forms

Management. Through the use of a CRM, website content can be managed through a simple user interface that allows for quick task completion. The administration area of a CRM is often easy to use and can involve multiple access levels for various employees and management control.

Content Management Systems CMS

Stay Updated With a CMS

With some websites, having fresh content is mandatory to gain new and repeat clients. With a Content Management System (CMS), you can keep your site updated with the latest news articles, products, and services. You have full control over what you want to put on and take off your site.

Updating:

Your website needs to be easily upgraded with new content on a regular basis. A CMS gives you full control so that you can easily add new updates and blogs to your website without having to call a programmer to do it for you.

Results:

All content can be managed through a simple user interface that allows for quick task completion. The Administration area is easy for all to use, and can involve multiple access levels for various management controls.

With a CMS, you can easily implement and manage:

  • Article publishing
  • Website forums
  • Photo galleries
  • Surveys and polls
  • Projects
  • Interactive event calendars
  • Complex data entry forms
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