Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

Do you need seo?

Why does my company / organization / website need SEO?
A majority of web traffic is guided by three major search engines (Google, Bing, and Yahoo!). If your site isn’t found by search engines or your content isn’t optimized enough to be picked-up by their databases, you lose a great opportunity of marketing your website to potential clients or visitors. Whether your site provides services, content, information, or products, search engines are a primary navigation method for almost all Internet users.

Through experience and statistics, it is proven that search engine traffic can make (or break) a website’s or organization’s success. Targeted website visitors can provide revenue, publicity and exposure like no other. Investing in SEO, whether through finances or time, can create an exceptional rate of return.

Blogging Strategy

A blog or weblog covers a mixture of what is happening in the daily life of your business as well as new and upcoming events. A blogging strategy can be used to help determine how to engage with online users and generate website traffic. When designing your blog, be sure to create it so that it increases brand awareness and attracts readers.

Other benefits of blogging include:

  • Googleloves it! Blogs are great for increasing website indexed pages, and Google places value on websites with a high volume of indexed pages.
  • Customers can remain current with the status of your business events and updates. Additionally, a blog can define your brandas authoritative and help your business be seen as professional and knowledgeable.

Using Analytics

Analytics are not necessarily about numbers, but about processes. It helps to evaluate what hinders people from getting from point A to point B. This starts with segmentation. Numbers don’t show you the whole picture. Segmenting tells you the factors that lead to the actual data that you collect, which will then help you to adjust your strategy. Web analytics has many benefits. Some of these benefits include tracking website visits, hits, conversions, trends, ROI, goals, etc. With a web analytics solution, you can monitor:

  • Where your site traffic is coming from.
  • The IP addresses of your visitors.
  • The customer’s actions by sequence with a time stamp.

Analytics can also help measure:

  • How many users visit your site, how many return, and how often.
  • How users navigate through your website.
  • Where in the “conversion funnel” or purchasing process customers are getting stuck and leaving.
  • What content your visitors are looking for, and whether they’re finding it.
  • Exactly which form fields are driving people away rather than bringing them in.

With analytics, you can also monitor your visitors by seeing which browser type, operating system, and the originating country, state, and city from which they are visiting. This information is beneficial for creating an effective website and will help users gain the maximum experience while they are visiting your company site. With web analytics, being analytical is not enough, but it should also be combined with creativity and company knowledge. You may find that reading analytics is confusing, mostly because there is too much information to collect. As for where people originate from when they land on your website, there are many inlets. Trying to measure the effectiveness of each inlet is a daunting task, but worth the financial savings of having to market and research.

CMS Benefits

Having fresh content is mandatory if your intent is to drive traffic to your site to gain new and repeat customers. With a CMS, you can keep your website updated with the latest news, articles, products, and services. A CMS provides you with full control to manage the content on your website.

Updating. A CMS allows your website to have new content added on a regular basis and be easily upgraded with the latest technology as it becomes available. Additionally, a CMS gives you full control so that you can easily add new updates and blogs to your website without having to call a programmer to do it for you.

With a CMS, you can easily implement, update, and manage:

  • Article publishing
  • Website forums
  • Photo galleries
  • Surveys and polls
  • Interactive event calendars
  • Complex data entry forms

Management. Through the use of a CRM, website content can be managed through a simple user interface that allows for quick task completion. The administration area of a CRM is often easy to use and can involve multiple access levels for various employees and management control.

Content Management Systems CMS

Stay Updated With a CMS

With some websites, having fresh content is mandatory to gain new and repeat clients. With a Content Management System (CMS), you can keep your site updated with the latest news articles, products, and services. You have full control over what you want to put on and take off your site.

Updating:

Your website needs to be easily upgraded with new content on a regular basis. A CMS gives you full control so that you can easily add new updates and blogs to your website without having to call a programmer to do it for you.

Results:

All content can be managed through a simple user interface that allows for quick task completion. The Administration area is easy for all to use, and can involve multiple access levels for various management controls.

With a CMS, you can easily implement and manage:

  • Article publishing
  • Website forums
  • Photo galleries
  • Surveys and polls
  • Projects
  • Interactive event calendars
  • Complex data entry forms

Gaining website traffic

Gaining Site Traffic

There are two ways to gain customers for your website or business. The first way is to pay for it. You could easily pay a marketer or advertiser or SEO company and gain customers that way. The other way is to earn your customers. This is the way that I believe works best, and I practice myself and teach it to my students and customers.

With earning customers, you have to get to know them. You have to know where they go. Know which websites they visit or local events they attend. This doesn’t just consist of putting your name and a business card in these locations, but it involves you interacting with them and finding a true understanding of what it is that they desire from a company such as your own.

Building a website

The Building Process

When having a website built for your business, make sure to build it for your customers and not for yourself. Research your industry and focus on making sure that you are going to gain customers. Some designers build simply for themselves, or they build for the client. By building for your customers, it allows you to target who is actually going to be viewing the website. Don’t design for just looks, but design for a purpose and a target audience. This is were many designers fail. If the customers don’t like the colors, then no matter what you or your designer may think, those colors need to be changed. When building a website the designer and business owner need to focus on the customers wants and not their own.

Website influence

A website gives your business the opportunity for exposure 24-hours a day, 7 days a week. There is no other medium that allows consumers to discover all of the benefits of your business, at their convenience, and provide a source for direct correspondence from the user to you in real time. The benefits of a website are limitless.

Building Process. When building a website, make certain that you design the site for your customer and not for you or the graphic artist or designer. Design for the individuals that will use the site. By building for your customers, it allows you to target who is actually going to be viewing, and hopefully purchasing, from the website. Don’t design for looks, but for a purpose. If customers don’t like the colors then, no matter what you or your designer may think, those colors need to be changed. When building a website, you need to focus on attracting your target audience and making the site user-friendly.

A properly built website requires an effective title and meta tags, incoming links, and a strong architectural design. In addition, you should implement social media strategies through the use of proper link baiting, keywords, and creating a pay-per click campaign that will increase customer conversions.

A strategy that I have found to work well in improving website conversions includes adding an online blog or newsgroup. This method has shown to be a positive step in influencing conversions as well as conversations. In addition, it helps to generate a higher domain authority when utilizing unique content which can benefit the site’s ranking within search engines. Furthermore, blogs and news updates elevate customer satisfaction and attract traffic to your website.

Another question that should be asked when building your website is, “Does my website compete with my competitors?” and “Does it target my desired customer group?” If you don’t have your website built by a designer who understands your industry, then the answers are likely to be, “No.” Your website needs to represent you and your business. If it looks cheap, so will your business. If you try to cut corners, your customers will know. It’s better to have no website at all than a badly designed, poorly built website that doesn’t represent your business in a positive light, doesn’t serve the needs of your customers, and doesn’t drive traffic.

Why is my Page not ranking in Google?

Well, I may have discovered the issue with what make a page rank high in the serps. It seems that it is due to a combination of pages indexed and backlinks. For instance, if you have 100k indexed pages, then your backlinks can suck. But if you have only 10 indexed pages, then you need to have high quality, relevant backlinks. If you have them both, then what are you reading this for?

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