Hiring the right designer
While it’s easy to find a designer, hiring a graphic artist who understands marketing and web design will save you time, headaches, and printing dollars.
A graphic artist has a responsibility to efficiently combine art and technology by using strategic placement of text and images. This combination should communicate a message that generates a sale.
When seeking a graphic artist, you need to view their portfolio of work and be sure that they show versatility. Once you find a designer that matches your style, you need to assess their professionalism and reliability. This includes references, experience, knowledge, education, and price.
Having the right professional means that you will end up with a more creative, appealing, and polished project the first time around.