Your Location Matters
Most online only businesses operate in an online space so a physical location may not be needed. However, your location still affects your business’s marketing efforts even as an online company.
For example, if your company is located within the state of Texas, but seeking to do business in New York or another, you need to make certain that your website addresses the concerns of each target customers’ location
Things to consider:
- Is your location/website convenient (address / online address)
- Is it consistent with your brand image?
- Is it what customers want and expect?