The professional difference
The right artist should not only be creative, but they should also understand how to create artwork that is marketable. Designing is the easy part, but knowing what to design, who to design for, and how to direct, entertain, persuade, and attract attention with your artwork is the difference between having good artwork and effective artwork.
How should I build my brand?
That answer is easy — you shouldn’t. Let your customers build your brand. What you like and what they may like could be entirely opposite. This is something I have run into very often — the client who sells construction services tries to design and market his/her own services. While it may seem proper to the client, it makes no sense from a design and marketing standpoint.
The fact is that no one can do it all. You won’t catch a web developer or marketing engineer out building houses. Let the professionals do it. A good company will research your industry and your customers and create a design that is ready for them.
Marketing and branding should not be about you; they should be about your audience. Don’t build for you and I don’t let your graphic artist build for them. Build for the audience that is going to view your work. If you don’t know who your audience is, then you will just waste time and money by hiring a graphic artist.
Graphic Artwork can be used for many branding and promotional needs, including:
- Logo & website artwork
- Inserts and newsletters
- Magazine ads
- Flyers & other promotional events
While it’s easy to find a designer, hiring a graphic artist who understands marketing and web design will save you time, headaches, and printing dollars.
A graphic artist has a responsibility to efficiently combine art and technology by using strategic placement of text and images. This combination should communicate a message that generates a sale.
When seeking a graphic artist, you need to view their portfolio of work and be sure that they show versatility. Once you find a designer that matches your style, you need to assess their professionalism and reliability. This includes references, experience, knowledge, education, and price.
Having the right professional means that you will end up with a more creative, appealing, and polished project the first time around.
A good design attracts a good customer
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Corporate ID
Names, logos, and other unique corporate identifying labels are the real answers to any business. When designing your product line for your business or event, pay close attention to making sure that you have the most appropriate product to compliment your corporate identification.
Your Logo represents you
Next to naming a business, creating a corporate identity can awaken feelings more than anything else you will make in the early planning stages of your business. It makes sense, after all, a Company’s name and logo speaks volumes to the world. Your logo, at best, is a statement of who you are and what you are as an organization.
Getting started review
Your corporate identity says it all. The first step before embarking on your identity development is to develop your company’s brand and audience profiling. The next step is to translate all this information to your logo. Ask yourself if you want your company to be perceived as large, traditional or modern and eclectic, technology or service-driven, or serious or funny. Whatever your answers, they must be written in your logo.
But there are limits. Company attributes can be so esoteric that they are difficult to convey in a single logo. Bottom line: Don’t ask your logo to do too much, and you’ll be fine.
Don’t date your design. Just as you should choose your business a name that won’t embarrass you, design a logo with an eye on the future. If you make your logo timeless, people will always relate to it. And while it may be tempting to go with trendy colors and fonts of a certain time, be aware that they will quickly see it with your company.
Create a multi-dimensional logo. One of the biggest mistakes companies make in a new logo is that the logos can only be used one-dimensional. In other words, the logo looks good on a business card, but that’s about it. Either the colors are too thin, types of light are wrong, or logo just does not transfer well when you shrink it or place it on a website. Remember: The logo will be used and viewed in multiple environments, from T-shirts and magazines to stationery and websites. The best logos work anywhere, anytime.
Of course, these tips are just some of the things to consider when you develop your corporate identity system. However, they are some of the most primary questions that can move your company against a world-class logo that will stand the test of time, let alone become an important part of building your new brand.
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The Benefits
Professional graphic designers can provide valuable and unforgettable advertising and print campaigns. Graphic services can range from word processing services and desktop publishing to access to a variety of illustrations, artwork, and various layouts.
Seek a professional’s choice for digital business printing services with one of a kind application, revolutionary technology, and fast turn-around capabilities that provide you with immediate access to first-class direct mail postcards, business cards, brochures, flyers, newsletters, and posters for all your business needs!
Your brand identity should provide:
Tactically Focused Message- Inserts and newsletters
- Attractive Headlines
- Magazines ads
- Appealing Photography and Imagery
- Sales Oriented Copywriting
- Flyers & other promotional events
- Annual reports and catalogues
- Product and package design
- Any other design needs.
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Be original and creative
Your brochure design should be carefully put together as it has to convey a certain message within a small area. The look and feel of the design has to be simple to understand, but yet has to also be appealing.
To come up with designs, you may start to look at your competitors and see what they are doing so that you may get some ideas. Be sure to find what you like and don’t like about their design.
A brochure mainly consist of text and images. Once you come up with the text, the designer will be able to look through your documentation and come up with a design that fits into your market and works for your target audience.
It takes a great design in order for your audience to want to pick up your brochure. The colors, fonts, and images are the first thing that your audience will see when viewing your material. That first impression is what makes or breaks the deal as potential customers scan the display racks.
Brochure designs shouldn’t simply be put together with fonts that come with software. Your graphic design should be original and help you to stand out from the rest.
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Business cards
Whether you are looking for a sophisticated full-color design or a more traditional flat or raised ink business card, make sure to find a company that gives you choices. Your business card needs to have the right look and portray exactly what you want customers to think about your company.
Whether if you are just starting out or have been in business for some time, it is important to find a partner marketing solution that will be with you on the road. Many businesses use business cards as that all-important first point of contact for marketing communications. Find a company that offers you competitive prices and be sure to purchase the matching letters, envelopes, postcards, announcements and invitations for your business.
Letterhead, envelope, email/fax templates
Make a statement or express your style with Business Letterhead Printing.
Whether your goal is to produce a simple, subtle image or if you desire to make a bold statement, letterheads can be created in a wide variety of designs and styles to best communicate your company’s name and image.
Investing in business letterhead printing can help you create a solid brand identity that can effectively help you sell a product or service.
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Creating a professional image
A good graphic artist will understand that business logos are not just for multi-national corporations! They’re for any enterprise that wants to present a professional image and customer recognition for a job (otherwise known as branding).
Your logo works for you on your business cards, stationery for your company, invoices and receipts, your business’ publications and of course ads. Make it your business’ inscription on your yellow pages advertising, and on your business’ vehicle. A good business logo design helps your customers remember your business and many people remember images better than they remember the words.
Representation
Business logos should be simple. Simplistic logo designs are easily copied and facilitate clients to remember and recognize. Limit the number of colors in your business logo and stay from the mud in the tone color or tone patterns.
The logo of your company must have some relevance to your business. For example, A Christmas tree shape with a lightning strike won’t be effective for use with a business computer consulting company.
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