If you’re a professional — whether an entrepreneur or an executive — you need proven, high-level strategies to really make your business grow, and it all starts with understanding the needs of your customers.
To sustain a relationship with a customer, you’ve got to think like a customer. Every time you visit, call, or send an invoice to your customer, consciously or unconsciously, your customers are asking themselves questions like: Why did I hire this company or purchase this product? Do I still need them? Is this worth what I’m paying? Am I making progress? Am I seeing the results they promised? Is this the best company to purchase from?
You must make it a priority to hear your customers’ wants and concerns. Focus on what they like, want more of, and what they want less of.
— For more lessons like this, purchase your copy of Act Like a Business: Think Like a Customer by Dr. Elijah Clark from all major bookstores. —