Without marketing, your business is taking the risks of potentially losing customers and revenue. Think of your brand, website, or artwork as a resume. You spend hours or days writing and designing it to perfection and years building it through experience and education. After you’ve culminated and beautified your resume, what next? What’s the next step to ensuring that you land that dream job?
The appropriate response is to send your resume to employers.
In the case of business, that is considered marketing. You need to market yourself to gain the employer. A terrible resume sent to potential employers has a higher probability of landing the job over a superb resume sitting in a drawer. Without marketing, you will waste time and money creating a great brand for no reason at all.