Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

Why your business should be social networking

Social Networking Strategies

Social networking gives your business the opportunity to achieve/communicate brand awareness and online sales by using social media tools such as Twitter, Facebook, LinkedIn, Pinterest, Instagram, and others. It also defines strategies useful for networking and communicating effectively with social customers.

Use social media to:

  • Increasing brand recognition
  • Improve brand loyalty
  • Generate followers and sales conversions
  • Create brand authority
  • Increase website traffic
  • Decrease marketing cost
  • Better search engine ranking

As a business, social networking allows for you to speak directly with your customers and allows your customers the opportunity to be heard and get a response.

To successfully communicate in social media your brand should:

  • Engage with consumers (not through auto canned-responses)
  • Share new company updates
  • Manage customer support
  • Remain active and responsive

Taxonomy of Leadership Theories

Taxonomy of Leadership Theories

in my next blogs, I have reviewed and evaluated the nature of leadership styles and their theories. My post summarizes findings from research on authentic leadership, leader-member exchange, servant leadership, and situational leadership. Examples of a servant leader and situational leader were integrated as a framework to show how the different theories can be viewed in a real case scenario.

Researchers have discovered that, by serving and supporting organizational members, leaders can create a positive and productive environment (Cubero, 2007; Avolio, Walumbwa, & Weber, 2009; Liden, Wayne, Liao, & Meuser, 2014). Leadership style plays a role in followers’ perceptions of an organization. The leadership style is often more important that the leaders opinion (Cubero, 2007). By satisfying followers through listening to their needs, adapting to their situation, creating a positive exchange, and building trust, leaders and followers together will have the tools needed to create and innovate within the organization (Hassanzadeh, 2014)

The study of leadership spans more than 100 years McCleskey (2014). Leadership has gained attention of researchers worldwide (Northouse, 2013). Leadership style influences followers, and it is an important component of a leader (Cubero, 2007). Leadership research has conceptualized leadership as being an extraordinary ability of certain individuals (McCleskey, 2014). My post will focus on four concepts of leadership: servant, authentic, situation, and leader-manager exchange. The next blog post begins with authentic leadership.

 

 

The Follow-Up

Providing the customer with a price isn’t the final step – obviously. You still need the potential customer to make the purchase. Because many businesses don’t like to think outside of an immediate sale, they often fail to implement follow-up procedures that pay off after an estimate. They give up after a few emails or calls. Remember: Persistence is key. If you understand your customers’ journey, you know that this is all a part of the decision-making process. Now, you just need to give potential customers the information they need to make the final leap.

To help with your follow-up, create a process for your typical sales cycle armed with information on average close rates and the time it takes to complete a deal. With a customer relationship management program (CRM), you can define these stages and easily keep track of progress. Map out what information you will send at each part in the process.

Consider creating an email series that checks in on the customer every few weeks and reiterates how your business can help. Send the proposal with an invitation for an in-person meeting, visit, or phone call the following week to continue the momentum of the conversations. Tweak the messaging of your emails to determine what resonates with prospects. You’ve gotten this far. Don’t fail at the follow-up.

— For more lessons like this, purchase your copy of Act Like a Business: Think Like a Customer by Dr. Elijah Clark from all major bookstores. —

Building Value and Retention

here are plenty of products and services on the market from which your customers could choose to make their purchases. Customers that select your business to purchase goods or services do so because of their overall perceived value of your business. Consequently, your business must produce value that connects to, and positively influences, the customer’s perception. If the customer has a positive perception of your business, they are more likely to make a purchase and promote your services or product, which can translate into future sales.

Like most businesses, I assume that the goal of your marketing strategy is to generate profit and brand awareness; which means it has to identify the right type of customer. From a marketing perspective, there is no better customer than a repeat customer. Considering the cost of maintaining repeat customers is less than gaining new customers, the additional revenue could be used for increasing your business’s competitive advantage. Consequently, building customer satisfaction and loyalty are paramount for retaining customers and increasing revenue.

Meeting and Exceeding Customer Expectations

Most 5-star hotels maintain customer databases detailing the room order choices of their guests. If a guest has asked for a particular beverage to be kept in the mini bar, the next time that guest makes a reservation at the hotel the staff ensures that the beverage is stocked in the room. Such small gestures go a long way in making customers feel important.

It is necessary to interact and communicate with customers on a regular basis if you wish to increase the satisfaction of your customers. In these interactions, it is required to determine the customer’s needs and then act to satisfy those needs accordingly. Even if you offer identical products within a competing market, satisfaction provides high customer retention rates. It’s no secret that retailers offer frequent shopper rewards to increase customer satisfaction. Retailers do this for a reason— because it’s a no brainer if you want customers to come back. Many high-end retailers also provide membership cards and discount benefits so that the customer remains loyal to their business.

Mobile Marketing – Why you need it

Case Study:

  • The goal of this marketing plan is to have potential and current clients subscribe to receive special discounts on products and services from CompanyEC via text messaging to their mobile devices.
  • Customers will be able to access the website either by clicking on a link within the text to go to CompanyEC’s website or they can access the website via another computer.
  • CompanyEC will create a mobile website where customers will be able to access from their mobile devices. This mobile website will have 3 buttons which consist of a portfolio, free quote, and button to dial CompanyEC’s phone number.
  • customers can subscribe to this marketing plan via the website where they will sign up by placing a checkmark in a box on the quote request form and the contact form.

 Why will customers care?

  • Customers will want to get involved with this marketing plan to find the best deals and upcoming events that that CompanyEC may be holding.
  • The idea of this marketing plan isn’t very original or unique from many competitors. However, it’s a marketing plan that works and currently doesn’t need a fix a better it.

 Contextual Relevance o Hard‐selling doesn’t work in digital channels. Bring to The time that these marketing messages will be sent to the subscribers phone will be approximately 3:00p.m. CST on selected Thursdays.

  • The reason for this timing is that customers of CompanyEC normally contact the company for their services at the beginning of the week and having this marketing plan later in the week will draw in customers at that time.

Using mobile marketing will allow CompanyEC to stay in contact with their customers and will allow customers to always consider CompanyEC when needing creative services as mobile marketing helps keep customers thinking of the company.

  • 100% of this marketing plan is focused on sales. The idea is to have subscribers receive a text message from CompanyEC and then either contact the company for more information or login to the website and gather further information on the company and then complete the “Free Quote Request” form.
  • All customers and potential customers who purchase the marketed product from CompanyEC will receive the discount with or without receiving a text message with the special.
  • The marketing text message is meant to be informative only and will also be posted on the home page of the website. The idea is to market to customers who haven’t been to the website on that particular date on which the special was started.

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