Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

Philosophy Of A Website For Visitors

Website visitors want clear immediate direction on what they should do once your website is pulled. Wordy text, meaningless graphics, and multiple differing calls to action, are the ingredients to cause visitor bafflement and bounce. Your website should have a clearly defined goal, and that goal should be straightforward for your website visitors.
  • Is your website to produce leads? If so, then the path for conversion is for the visitors to signup in as few clicks as possible.
  • Is your website to have visitors call you? If so, then the path for conversion is for the visitors to call.
  • Is your website ecommerce? If so, then the path for conversion is for the visitors to get to your thank you page in as few clicks as possible.
  • Is your website informational? If so, then the path for conversion is for the visitors to get at what they want in the shortest time and path.
Unluckily, there is no easy fix when website clutter exists. Overhauling a website begins when the visitors’ perspective is taken. Demographic user testing is the starting point. Learned insights shed light on your website’s:
  • intuitiveness
  • messaging
  • conversion paths
  • content value
  • overall context
Identified insight variables become your blueprint for delivering a predictable goal designed website for your visitors. See on the web, your visitor is always right. By constructing your website for visitor usability, you in turn increase visitors’ desired action as well as upgrade your website’s SERPs, which is a bonus win for your bottom line.

Market growth potential

Know Your Potential

Knowing your market growth potential can enhance the implied value of your business if you are prepared. Market growth examines where the market for a business is going and whether it is moving in a different direction from where it has been. It also defines how the business can use its strengths to take advantage of this growth.

Knowing your market growth potential means to understand a setback or increase in product demand and have your next move prepared. For example, if a new technology is coming to the market, you need to make certain that you are ready and equipped to implement the technology into your business to satisfy those hard-to-please customers.

Unique Value Proposition:

Your company should be able to test important benefits and needs through gaining feedback from current, previous and potential customers on their view of the company. Through this method you should be able to find flaws within the company and make the needed corrections. On average, a company’s website should get redesigned 1 – 2 times per year based on your customer feedback. This will help you keep up with the latest styles and designs of today and tomorrow and compete within the highly competitive market.

Another valuable method to use is continuing to view your competitors online and offline presence. By reviewing forums, complaint boards and competitor websites for credibility, design and customer testimonials, you will be able to find flaws and/or gain valuable insight on your design and customer service.

To track the affect of your user website experience, use online tools such as Google analytics, Quantcast and Alexa to track user navigation, user stay, user region, and user search keywords.

Another way to test the UVP is through the use of customer feedback forms which you should have implemented into your website or within your company. This is proven to work with other companies and you should work on creating a valuable customer feedback forms that you can use to help create a more successful company through continually finding and satisfying the needs and wants of your customers.

Networks to Market Your Brand

1. DMOZ Directory 

– DMOZ is a great directory service that ranks very well within Google. Any link listed in DMOZ gets top priority with Google and can drastically help increase the page rank and position of the website. The issue with DMOZ is that it is hard to get listed in. There is a long approval process that doesn’t accept everyone and it will take months to get listed within this directory if it actually does get approved, which there is a high chance that it wont.

2. Yahoo Directory 

– The yahoo directory is well known and can easily increase the page rank of its subscribed members. What does it take to be a member? Only $299 per year recurring is all. While this is a great website to get listed on, it is pretty expensive to many. While most may see it as a rip-off due to the pricing, if the calculations are done correctly, it’s really only $25 per month. This issue with getting listed here is that the directory doesn’t get much business besides from advertisers. Nonetheless, it does give a valuable backlink and drastically helps with ranking position on yahoo.com.

3. Online Design Directory – Sponsored Ad

This website shows at the top of the listing when “web design” is searched for within Google and other search engines. It’s a fairly new website, but it has created quick buzz and has ranked fast within the search engines. By signing up with a sponsored ad for $20 per month, a website text link can be listed on each of its 60,000 plus pages. This is great for being searched and greatly increases backlinks.

4. Web Designers Directory

This is another great website directory that shows up on the top of the searched keyword “web design.” Ways to use this website would be for backlinks and for its credibility. Listings can be done by either getting listed in the directory or paying for a sponsored text or banner link.

5. Xemion.com – Sponsored Ad

Here is another example of a top ranked website that accepts sponsored ads. This website has a low rank for the Texas web design category. However, the site is well known and ranks high within search engines.

6. iFreelance Directory

This website is for freelancers, however, those looking for a web designer normally are just looking for a good price. Many companies market on this site and for good reason. This site places a link, portfolio, and contact information for each company or individual that wishes to be listed in a particular category. The ultimate goal of this site is for buyers to get estimates from bidders on their upcoming project. Normally the lowest bid and value wins.

7. Craigslist

This is a free service that is pretty cheap, but it gets the job done. By placing a local advertisement up within the computer category, users can use the search word “web design” and locate the company’s ad and link to its website. This website gets high ranks and provides easy backlinks and use of keywords for search engines.

8. Twitter

Twitter is a pretty broad website to use to place an ad on. However, it has great credit and a great page rank. What makes this website better than other social networking sites for marketing is that it does not cloak external links. This allows for search engines to find the link easy and link it back to the company website.

9. Merchant Circle

This is a simple company that lists local companies for its users. By the user typing their keyword into the search bar and then entering their city, they may easily find what they are looking for. This website gives a credible backlink, but it doesn’t help with page rank as this website only has a high page rank on its home page. Though it doesn’t help with page rank, it is a good website to use for being found.

Knowing your market needs and trends

Market Needs

The market needs help to compare your business and its product or service with the competition in regards to customer experience. Allowing your business to strategically cater to the customers’ market needs. From the customers’ perspective, you need to have answered, what problem does your business solve? What does your business offer that the customer can’t get anywhere else?

Market Trends

It is important to be able to recognize when a change can or will affect your business. Knowing the needs of the market and understanding trends will help you always be aware of industry adjustments.

Your product or service needs to help change the way customers are solving the problem that your product or service addresses.

Trends to think about include:

  • Demographic
  • Political/regulatory
  • Economic
  • Socio-cultural
  • Technological
1 2 3 4
READY TO GROW YOUR BUSINESS?
Daily Business Motivation
Daily Business Motivation
Daily Business Motivation
Daily Business Motivation
Daily Business Motivation
Copyright 2023 - Dr. Elijah Clark Enterprises - Sitemap - Policy - Fees