Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

Targeting the right customers

As a business, you need to identify your target customers by analyzing their lifestyles, psychographics, income, spending capabilities, and mentalities so that you may offer them relevant products and services.

For example, knowing that individuals from lower income groups would never be interested in, or have the means to buy, expensive and luxurious products is beneficial in that it allows your business to focus its attention on the likely buyers of your product or service.

Trying to sell a Mercedes or a luxury watch to someone who finds it difficult to make ends meet would definitely be a disastrous marketing technique.

— For more lessons like this, purchase your copy of Act Like a Business: Think Like a Customer by Dr. Elijah Clark from all major bookstores. —

Relationship marketing

Strong customer relationships are essential for your business if you desire to increase sales and generate a positive brand reputation. Customers frequently recognize their relationships with businesses similar to personal connections. In analyzing whether customers looking for relationships with businesses actually desired a genuine personal relationship with the business, it was found that a majority of business-to-customer (B2C) relationships were inauthentic when contrasted with genuine person-to-person relationships.

The foundation of relationship marketing includes four essential elements of relationships that include commitment, trust, comprehension, and quality. In an examination of 306 online surveys, researchers confirmed that each of the four elements of relationships influenced customer loyalty. Nevertheless, the customer’s perception and comprehension of quality and value influenced the relationship and purchase intentions.

— For more lessons like this, purchase your copy of Act Like a Business: Think Like a Customer by Dr. Elijah Clark from all major bookstores. —

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