Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

Customer Retention

Customer retention is a strategic process to keep or retain your existing customers and deter them from using other suppliers or organizations. This is only possible when there is a quality relationship between your business and the customer. Usually, a customer will remain loyal to a particular brand or product as their needs grow and only if those needs are properly fulfilled.

Referrals: The most cost effective approach to grow your customer base is through referrals. When customers feel satisfied, they are encouraged to become brand advocates for your business. These referrals are beneficial for your business considering there is little to no cost associated with this process. Referrals are an optimal form of marketing and profit generation.

— For more lessons like this, purchase your copy of Act Like a Business: Think Like a Customer by Dr. Elijah Clark from all major bookstores. —

Customer Satisfaction

Customer satisfaction is an important measurement of how a product or service meets or surpasses the customer’s needs. It is a reliable indication of the potential for repeat business and brand loyalty.

Customer satisfaction can be attained only if your customer has an overall good relationship with your business and you consistently meet or exceed their expectations. In today’s competitive marketplace, customer satisfaction is an important performance factor and a basic differentiator of business strategies. Hence, the more satisfied the customer, the stronger the bond they have with your business.

— For more lessons like this, purchase your copy of Act Like a Business: Think Like a Customer by Dr. Elijah Clark from all major bookstores. —

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