Many customers will discontinue business with you simply because they are confused about something or misunderstand your contract. Effective communication is key to a healthy relationship.
As a representative of your business, you should be involved in, and dedicated to, the satisfaction and growth of customer relationships within your business. When working with customers, know why the customer selected you in the first place.
Keep sight of customer goals and pursue those goals relentlessly to satisfy your customer. Chances are your customers have a good reason for wanting to work with your business or purchase your product or service. Ask what that is and why, today of all days, they chose to make the move.
— For more lessons like this, purchase your copy of Act Like a Business: Think Like a Customer by Dr. Elijah Clark from all major bookstores. —