Unfortunately, simply Liking a status update, photo, or video on your Page doesn’t make someone a lead. That type of action doesn’t indicate interest in your business or product.
On Facebook, there are two ways you can generate leads: direct leads and indirect leads.
Direct leads are generated by sharing content that links directly back to a form on your website where visitors can share information in exchange for an offer — whether that be an ebook, coupon, infographic, or any other piece of content. This form is housed on a landing page dedicated to that specific offer.
Indirect leads are generated by using Facebook on the path to conversion. For example, if you shared a blog post that had a call-to-action to a landing page at the bottom of the post, your initial Facebook share is helping direct visitors to that landing page.
One of the best ways to generate leads on Facebook is simply to send people directly to landing pages for lead-generating offers.
When you do this, make sure the offer has a compelling featured image that’s getting pulled into the Facebook post. To ensure Facebook pulls the right image from your blog post into your Facebook posts, you’ll need to first optimize the image size for Facebook and then add the proper open graph tags to your website.