Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

Website Analyzers and Tracking Tools

1. AWStats – http://awstats.sourceforge.net/ 

What I like about this analyzer is that it’s simple and clean. The analytics show up within one page and the user can get a quick analysis of all of its traffic and user activity. Another benefit of this analyzer is that it includes much more information on referring sites than other tools. In addition, it also has a great way of tracking bandwidth usage on the server. The benefit of this is that it allows great protection from bandwidth thieves.

Sitepoint.com is a highly respected and well ranked company within the web development industry and they recommend this service as #1 within its top ten list of web analyzer tools.

What I would change about this analyzer is the look. Though it does cover a large list of features, I don’t believe it to be very pleasing to the eye. By adding more links and tabbed panels, it would allow for users to easily navigate throughout the tool with ease.

Nonetheless, this is still a great tool for someone looking for a simple yet detailed synopsis of their website traffic.

2. eLogic – http://www.elogicwebsolutions.com/website-statistics.html 

What I like about this tool is that it creates a list of three different packages for different types of users. Nonetheless, I also believe this to be the downfall of the tool. The tool is offered free for those looking to handle smaller task. However, to get the full list of features, there is a charge of $9.95 a month for the Pro version.

However, though it does cost and I may not like it, it may be a cost worth paying. The Pro version includes tools that other analytic tools just don’t have. These tools consist of real-time traffic statistics, log file storage, custom email alerts and unlimited history.

While eLogic does have a plan for all types of users, I don’t believe that paying a monthly fee for a web analyzer tool is a great move. With the multiple free tools within the market, eLogic may not be making a smart move with charging its users a fee.

Techchia and Sitepoint, both of who are respected names within the web development and technology marketplace, have named eLogic within the top 3 web analytics tools.

3. Extreme Tracking – http://extremetracking.com 

I would not recommend this tool. While I do love the simplicity of Extreme Tracking, I just don’t believe it to be a professional tool that gives in-depth details on user activity. This tool is good for someone with a small website with a few pages of information. The downfall of this tool is that it only provides a small amount of detail about the users. This information includes, date, referring site, browser type and how many visitors ventured onto the website for that day, month or year. As a user and web developer who looks to find a true understanding in its users, I don’t receive much valuable information from this tool.

Nonetheless, for a monthly subscription of $4.95, users can receive more information on their traffic.

My suggestion would be to get rid of the free and paid versions, and to just allow users the full benefit of using the tool. In addition, the paid version still doesn’t compete with free versions of analyzer tools. By charging its users, this tool is hurting its brand. This is mainly due to web developers not promoting it to their customers as a valuable tool to use that’s free of charge. By charging a fee, most developers and users won’t even test the tool.

Matching user personas to Adwords campaign

Competitive:

Professional Web Design

Beat out your competition.

Build a successful online brand.

The competitive persona will be looking for a company that knows what they are doing. This ad shows that we are a professional company and we know how to help them get to the top of their industry.

Humanistic:

Affordable Web Design

Stay connected with your customers.

We have a plan to help you succeed.

This ad will be great for the humanistic persona as it explains to them that they will be able to stay connected with their customers online. It also shows that they can contact us and we will speak with them to come up with a plan for their company’s success. “Affordable web design” will be their search word, as they normally don’t like large companies due to them not being relationship oriented. This ad is designed to create comfort and ease. 

Methodical:

Professional Web Design

Proven success stories

100% Satisfaction Guaranteed

I chose the “professional web design” headline to draw in the methodical personality because it shows that its not a freelance or amateur company. By also mentioning proven success and 100% satisfaction, this user will be likely to visit the website and view the portfolio and testimonial section of other customers. Providing money back will also provide further proof that we are trustworthy and customer friendly.

Spontaneous:

Affordable Web Design Offer!

Low cost web designs

Get started on your website TODAY!

This headline was used to draw in the spontaneous persona, as they are normally looking for easy, fast and affordability. They want quick answers and this add shows that we are affordable, easy and that they can get the answer they are looking for fast.

Marketing plan vs. Business plan

I’m currently working on a new course around business plan writing, and it reminded me of how often I get asked to create a business plan when the customer actually wants a marketing plan.

To give you an idea of a difference between the two, business plans focus mainly on defining the company, its history, mission, and goals. A business plan includes more than just a marketing plan or strategy. It also includes discussion regarding staffing, locations, finances, and strategic alliances.

A marketing plan focuses on creating keys to success. It takes the mission and goals of the business and outlines a detailed plan to reach those goals and generate success.

When gathering data for either plan or strategy, gaining feedback is important considering most all ideas will affect each department within the company. Leaders and managers can provide realistic data, experiences, and share insight into market opportunities.

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