Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

Mobile Optimization

Some businesses have websites but don’t have a properly built website that is optimized for mobile devices. Even if you do have a mobile website, customers may complain that the website doesn’t look as good or that the website’s performance on mobile devices is sluggish. When you’re building your mobile website keep in mind that it’s on a phone, or device smaller than a computer monitor, meaning your buttons need to be bigger, some content needs to be moved, and some content needs to be removed or blocked from being seen on the mobile version of the website. A mobile website should be a watered-down version of your main website and should include only key selling points and a call to action. Keep in mind that most mobile users aren’t on your website to view your special graphics or large photo gallery. If your site is not built or optimized specifically for mobile users, your bounce rate will skyrocket and you’ll lose a potential customer over a fixable problem.

The Internet and Marketing

With the internet changing and advancing to web 2.0 technologies, your business has the opportunity to be marketed on broad online networks including social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. To create success within the web 2.0 market, you need to join online social environments and create brand awareness in a positive way. With thousands of social networking sites, blogs, and forums across the internet, you have a great opportunity to build your brand. With the development of new website techniques and the growth of online networking, the internet has become the largest marketing tool to build and grow businesses. You can create success with the internet through a combination of online marketing, customer referrals, and through satisfied customers promoting your brand online through social media.

Internet marketing gives your business the advantage of appealing to customers in a medium that has the power to deliver results instantly. Internet marketing is the key to having your website found by customers. Without marketing, your website may randomly be found once everyone couple of days or months, but it will not generate high revenue. You need to create as much exposure as possible to gain more customers. Just like a great job resume, it’s no good if you don’t send it out to employers. The same goes for creating a great website and not marketing it. If you can’t be found, you will not gain new customers. Internet marketing is relatively inexpensive, and your business can reach a wide audience at a fraction of the cost of traditional advertising budgets.

Selling the Vision

A vision is common in most major leadership theories and it can be defined as an end-state or description of the future (Ilies, Judge, & Wagner, 2006). Visions are generally focused on building innovation and creating change (Ilies, Judge, & Wagner, 2006; James, & Lahti, 2011). Visions are considered to represent idealized future states of what is desired and not what currently is (James, & Lahti, 2011). A vision is said to represent shared values and can often have an ethical overtone (Ilies, Judge, & Wagner, 2006; James, & Lahti, 2011). An effective vision is based on organizational purpose (Mayfield, Mayfield, & Sharbrough, 2015). All visions must incorporate a goal, and many consider a vision paramount to strategies and processes (Ilies, Judge, & Wagner, 2006). An organizational vision is defined as an ideological goal that organizations, members, and leaders are morally satisfied in pursuing (James, & Lahti, 2011). A vision should translate the organizations strategies, which can then be translated into achievable goals (James, & Lahti, 2011).

Leaders with compelling visions can provide a sense of purpose and meaning to followers (James, & Lahti, 2011). A leaders’ vision can effect the goals of an organization, considering it has an effect on the direction of action, intensity of effort, and effort persistency (Mayfield, Mayfield, & Sharbrough, 2015). Leaders often use visions to motivate and persuade followers to pursue tasks goals with passion (James, & Lahti, 2011). Effective leaders with visions have been shown to significantly have an impact on followers’ creativity, inspiration, achievement, team innovation, and organizational performance (James, & Lahti, 2011; Mayfield, Mayfield, & Sharbrough, 2015). Furthermore, vision inspiration can promote positive organizational outcomes, change, and performance (James, & Lahti, 2011). Transformational leaders particularly may be best for motivating and appealing to followers’ common ideals and ethical values (Ilies, Judge, & Wagner, 2006). Transformational leaders may use emotional aspects and gestures to communicate their vision and build commitment (Ilies, Judge, & Wagner, 2006). Leaders can better achieve visions by engaging followers and creating a shared organizational vision with followers (Mayfield, Mayfield, & Sharbrough, 2015). Leaders can promote organizations change through articulating a clear vision and promoting a strong relationship between followers that influences them to accept the vision (Ilies, Judge, & Wagner, 2006; James, & Lahti, 2011; Mayfield, Mayfield, & Sharbrough, 2015).

Visions should be well communicated by leaders and are more likely to be consensually shared by leaders and followers when social exchange and agreement occurs (Mayfield, Mayfield, & Sharbrough, 2015). It is not enough for a leader to simply have a vision, they must also know how to bring the vision into fruition (Ilies, Judge, & Wagner, 2006; Mayfield, Mayfield, & Sharbrough, 2015). It is the leaders responsibility to provide followers with a road map to achieve goals that will fulfill visions. This can be done by motivation and creating challenging goals (Ilies, Judge, & Wagner, 2006).

 

Credits

Ilies, R., Judge, T., & Wagner, D. (2006). Making Sense of Motivational Leadership: The Trail from Transformational Leaders to Motivated Followers. Journal Of Leadership & Organizational Studies (Baker College), 13(1), 1-22. doi: 10.1177/10717919070130010301

James, K., & Lahti, K. (2011). Organizational Vision and System Influences on Employee Inspiration and Organizational Performance. Creativity & Innovation Management, 20(2), 108-120. doi:10.1111/j.1467-8691.2011.00595.x

Mayfield, J., Mayfield, M., & Sharbrough, W. C. (2015). Strategic Vision and Values in Top Leaders’ Communications: Motivating Language at a Higher Level. Journal Of Business Communication, 52(1), 97-121. doi:10.1177/2329488414560282

Professionally built website

Professionally Built

If you’re unsure if you website is good enough for your business, you need to ask yourself; does my website compete with my competitors and does it target my users. If you don’t have your website built by a designer who understands your industry, then the answer is likely to be, “no.” You need to keep in mind when building your website that it needs to represent you and your business. If it looks cheap, then so does your business. If you try to cut corners, your customers will know. It’s better to have no website at all then to have a website that looks terribly built and represents you in a negative way.

Implementing a marketing strategy

Marketing Efficiency

The implementation of a marketing strategy is the secret sauce to whether the marketing strategy is effective. When implemented properly, the resources, time, and finances spent in creating a marketing plan will come back to your business many times over in dollars earned and failures avoided.

A marketing plan broadly outlines three things: how to differentiate your business from its competitors; how to communicate that difference; and how to target the message to the right audience. The point of a marketing plan is to generate qualified leads.

When implementing a marketing strategy:

  • Follow your plan
  • Get a professional’s advice
  • Don’t waste time starting over
  • Have a budget and a little extra
  • Don’t quit
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