Some businesses have websites but don’t have a properly built website that is optimized for mobile devices. Even if you do have a mobile website, customers may complain that the website doesn’t look as good or that the website’s performance on mobile devices is sluggish. When you’re building your mobile website keep in mind that it’s on a phone, or device smaller than a computer monitor, meaning your buttons need to be bigger, some content needs to be moved, and some content needs to be removed or blocked from being seen on the mobile version of the website. A mobile website should be a watered-down version of your main website and should include only key selling points and a call to action. Keep in mind that most mobile users aren’t on your website to view your special graphics or large photo gallery. If your site is not built or optimized specifically for mobile users, your bounce rate will skyrocket and you’ll lose a potential customer over a fixable problem.