12 Online Ingredients That Convert Buyers

Intersecting with your website visitors expectations is no easy task, and getting those visitors to buy is a zigzag. There is not magic formula, and as the web continues to expand you need to define, plan, and execute your marketing better than your competition in order for them to buy from you over your competitor. Here are our battle plans to get your website visitors to buy from you.

• Develop clear strong calls to action as well as visual signals
• Mobile ready is great, but we advance mobile smart
• Don’t detach mobile offers from desktop offers, or social offers because your potential customer who first viewed your website on his/her mobile phone via a social site does not want to have to remember if your desktop offer is now better than what originally registered
• Deliver products and services that consumers want not what you think they want
• SEO is no longer about keywords; it is about creating a differentiated brand that separates you from your competition
• Social, social, and more social because today’s consumers place decision value on what someone says versus what you proclaim
• Create websites that visually scream, “Buy From Me”, upon open because your visitors make their decision to click the back button before they even blink
• Shape websites to be visitor intuitive not visitor confusion
• Since websites cannot be everything to everyone, yours is built to be unique to connect, compel, and showcase your brand’s value
• Test, test, and keep testing because understanding how to get more and more visitors to buy does not happen without
• Forms, sign ups, and shopping carts collect only what is necessary because overkill kills the sale
• Customize email marketing content to spur your recipients to click-thru instead of clicking delete

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Manco, Darryl

Darryl brings forward more than 2 decades of business experience that include setting/administering budgets, ensuring material resources are profited from, and creative ad planning. Darryl’s areas of expertise cover branding, search marketing, analytics, seo, and competitive market analysis.

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