Website Traffic, Is It Alien Or Human?


A study conducted by Incapsula unearthed that more than half of your website traffic could be alien. Not exactly the ones portrayed in War of the Worlds, but maybe. The findings released suggest that around 31% of website traffic is harmful. This includes:

  • Spammers
  • Spies
  • Scrappers, and
  • Hackers

Then there is the 20% of friendly Rayban visitors such as the Google Bot as well as other search engine indexers. So what does this mean for SEO?

Your Analytics do not provide the whole picture, and humans are not alone prowling the Web. Make security part of your SEO undertaking, and tighten your website content along with relevant keyword intent for the friendly indexers so your website is pulled by more human traffic based on searchers intent that meets your website goal(s).

Darryl brings forward more than 2 decades of business experience that include setting/administering budgets, ensuring material resources are profited from, and creative ad planning. Darryl’s areas of expertise cover branding, search marketing, analytics, seo, and competitive market analysis.

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