The benefit of a viral marketing plan is to create a video that focuses on entertaining the consumer while providing valuable information on your brand and what it offers. The video should provide information on the benefits of the company. The concept of the video should be informative and intended for viewers to spread the video via word of mouth and websites they are members of.
A viral marketing plan should be distributed on video uploading and social networking sites such as YouTube, Twitter, Facebook, and by using other multimedia embedding networks and websites.
Once consumers watch the video, the expectation should be for them to share it with their friends via social networking sites such as Facebook, Twitter, MySpace, YouTube and email. By uploading the video to social networking sites like Vimeo and YouTube, the video will have its own embed code and link so that consumers can watch the video and then either link to it from their social networking sites and email, or they can embed them directly onto their own websites.
The unique thing about marketing via a video on a media website is that those videos can also be viewed from a users’ cell phone. This is another way for users to find the video and view it. By having a computer with basic Internet access or by having a cell phone with media output, users can search for and view the promotional video.
Users may find this message by searching for it on multimedia sites, or searching through search engines video search for specific keywords. The main expected audience should come form word of mouth marketing and through social networking sites.
By providing consumers a viral marketing concept that is entertaining in value, they will natural be curious as to who created the video and what that company is all about. The video can attract new consumers that couldn’t normally be reached from graphic animations. A viral marketing plan can easily create a positive image for your company while also providing valuable content for users to want to share with family and friends.
Dr. Elijah Clark (January 23, 2015). Viral Marketing Plan – Case Study [Web log post]. Retrieved from http://elijahclark.com/viral-marketing-plan-case-study-2/