Your company should be able to test important benefits and needs through gaining feedback from current, previous and potential customers on their view of the company. Through this method you should be able to find flaws within the company and make the needed corrections. On average, a company’s website should get redesigned 1 – 2 times per year based on your customer feedback. This will help you keep up with the latest styles and designs of today and tomorrow and compete within the highly competitive market.
Another valuable method to use is continuing to view your competitors online and offline presence. By reviewing forums, complaint boards and competitor websites for credibility, design and customer testimonials, you will be able to find flaws and/or gain valuable insight on your design and customer service.
To track the affect of your user website experience, use online tools such as Google analytics, Quantcast and Alexa to track user navigation, user stay, user region, and user search keywords.
Another way to test the UVP is through the use of customer feedback forms which you should have implemented into your website or within your company. This is proven to work with other companies and you should work on creating a valuable customer feedback forms that you can use to help create a more successful company through continually finding and satisfying the needs and wants of your customers.
Dr. Elijah Clark (January 5, 2015). Unique Value Proposition: [Web log post]. Retrieved from http://elijahclark.com/unique-value-proposition/