Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark
    by Dr. Elijah Clark

After reviewing your analytics report, you can confidently make a conclusion about your website’s performance and identify actionable items that will help improve the key performance indicators (KPI) going forward. You can start by looking at the average time a user spends on your website. This report will be able to help measure how visitors interact with the website’s content. If you dig deeper, you should be able to see which pages create the longest stay and conversions, and which pages users are not finding to be relevant toward their search. Digging even further, you can begin to see which pages users last visited before abandoning the website. If you see a common trend of user activity, you will be able to make the corrections as needed. The other two metrics, unique visitors and ratio of local audience to national audience, will be important in helping you understand how engaging your website content is to customers. These two metrics may also be useful in helping with future marketing. By having a true understanding of what your visitors are looking for, it will help you develop effective campaigns to accumulate more leads, which will lead to an increased ROI.

Dr. Elijah Clark

Dr. Elijah Clark

Elijah is a business management consultant. He writes about business marketing, development, branding, technology, and how to develop and use marketing strategies and techniques effectively.
Dr. Elijah Clark

Latest posts by Dr. Elijah Clark (see all)

Cite this article:
Dr. Elijah Clark (January 8, 2018). Tracking KPI’s [Web log post]. Retrieved from http://elijahclark.com/tracking-kpis/
READY TO START OR GROW YOUR BUSINESS?