Give them what they want
As a business, you need to focus your marketing campaigns on what generates sales. The best campaigns are those that influence product purchases. If consumers dislike the campaign, but it sells products better than favored campaigns, then the advertisement would be considered a success.
The goal of any campaign is to generate sales. The ideal campaign should build trust, influence sales, and generate brand awareness. Your business should target and adapt your marketing strategies to focus on what consumers want and will purchase. The consumer is the ultimate power broker within any organization.
Your business should structure its marketing efforts on identifying and meeting the consumers’ individual needs. Those needs must be met within all aspects of the business, including price, customer support, and overall value.
Dr. Elijah Clark (July 5, 2016). Sell what sells [Web log post]. Retrieved from http://elijahclark.com/sell-what-sells/