Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark
    by Dr. Elijah Clark

Determining whether to use a qualitative or quantitative method is really dependent upon how you desire to collect your data and what is important to you. A qualitative examination technique assesses why people behave a certain way. Furthermore, the strategy aides in discovering boundaries that influence thinking by breaking down points of interest and gathering information from in-depth sources (Šalkovska & Ogsta, 2014). A qualitative examination produces findings that are regularly not conclusive and are exploratory in nature. The advantage of this kind of study is that it gives alternative research to further decision making. A quantitative methodology utilizes information in view of raw information and statistics. The research technique frequently uses experiments and segments to gather information (Šalkovska & Ogsta, 2014).  A quantitative methodology is similar to qualitative concerning the examining of individual practices. However, a quantitative methodology uses structured information to shape a hypothesis and conclusion (Šalkovska & Ogsta, 2014). Unlike quantitative, a qualitative examination is non-measurable. Furthermore, a quantitative exploration produces detailed information that contribute to in-depth comprehension, while a quantitative examination produces information based on populace and generalized information.

Additional Readings

Šalkovska, J., & Ogsta, E. (2014). Quantitative and qualitative measurement methods of companies’ marketing efficiency. Management Of Organizations: Systematic Research, (70), 91-105. doi:10.7220/MOSR.1392-1142.2014.70.7

Dr. Elijah Clark

Dr. Elijah Clark

Elijah is a business management consultant. He writes about business marketing, development, branding, technology, and how to develop and use marketing strategies and techniques effectively.
Dr. Elijah Clark

Latest posts by Dr. Elijah Clark (see all)

Cite this article:
Dr. Elijah Clark (November 29, 2016). Qualitative or Quantitative [Web log post]. Retrieved from http://elijahclark.com/qualitative-or-quantitative/
  • 今天办公室里几个男女在讨论用避孕套的好处和坏处,男方坚决抵制避孕套,女方大力支持使用避孕套,双方各持一词不分伯仲,这时我们办公室一个大姐问我平日用套套吗?我说:我……我…我都是包皮打个结。当时讨论就结束了。

  • FCUK YOU!

READY TO GROW YOUR SMALL BUSINESS ONLINE?
Click for Book Offer