Determining whether to use a qualitative or quantitative method is really dependent upon how you desire to collect your data and what is important to you. A qualitative examination technique assesses why people behave a certain way. Furthermore, the strategy aides in discovering boundaries that influence thinking by breaking down points of interest and gathering information from in-depth sources (Šalkovska & Ogsta, 2014). A qualitative examination produces findings that are regularly not conclusive and are exploratory in nature. The advantage of this kind of study is that it gives alternative research to further decision making. A quantitative methodology utilizes information in view of raw information and statistics. The research technique frequently uses experiments and segments to gather information (Šalkovska & Ogsta, 2014). A quantitative methodology is similar to qualitative concerning the examining of individual practices. However, a quantitative methodology uses structured information to shape a hypothesis and conclusion (Šalkovska & Ogsta, 2014). Unlike quantitative, a qualitative examination is non-measurable. Furthermore, a quantitative exploration produces detailed information that contribute to in-depth comprehension, while a quantitative examination produces information based on populace and generalized information.
Šalkovska, J., & Ogsta, E. (2014). Quantitative and qualitative measurement methods of companies’ marketing efficiency. Management Of Organizations: Systematic Research, (70), 91-105. doi:10.7220/MOSR.1392-1142.2014.70.7
Dr. Elijah Clark (November 29, 2016). Qualitative or Quantitative [Web log post]. Retrieved from http://elijahclark.com/qualitative-or-quantitative/