Investment Analysis and Recommendation Paper for Apple Inc.
21 pages of double-spaced content with 13 references in APA format. Written in 2016. Word docx format including charts, tables, and calculations. Written by DBA candidate. 4.0 grade.
Apple Inc. (Apple) is a registered publicly traded company established in 1977 and is currently headquartered in Cupertino, California (Apple Inc., 2015a). The company’s products and services include mobile communication and media devices, portable digital music players, personal computers, software, accessories, services, networking solutions, and third-party digital content and applications. The company sells its products and digital services worldwide through online media, direct sales force, retail stores, through third-party wholesalers, and cellular network carriers. The company sells directly to consumers, small and mid-sized businesses, educational institutions, enterprises, and government agencies. The company’s operations are based in the Americas, Europe, Greater China, Japan, and retail. In 2014, the company’s direct and indirect distribution sales channels accounted for 28% and 72% of total net sales (Apple Inc., 2015a). The unit sales, which consisted of the iPhone, iPad, Mac, and iPod products, was 270,446 million units total within the company’s fiscal year (Apple Inc., 2015a).