Results are all that matter
Your online brand is crucial for your success regardless of your business size. Today’s Web is your old Yellow Pages on steroids. With over 213 million local searches per day and 10 billion unique local searches in a month, you cannot afford not to dominate on the Internet.
Something to Think About
Online exposure is generally about making simple modifications to portions of your website and networks. When viewed individually, these adjustments may seem like incremental improvements, but when combined with other social and optimization efforts, they could have a noticeable impact on your social networking and online traffic.
If you’re anything like most new businesses, you’ve possibly created a brand new website or social network page, and hoped that users would magically show up at your site and purchase whatever you were selling or promoting.
After a few weeks and with nothing more than a few stray people showing up at your page, you make the decision to try and “optimize” your website and campaigns with your main keyword in hopes that your site might rank high in at least 1 of the millions of search engines. Another few weeks go by and still no luck.
At this point, you might give up and choose to either rebrand your networks for a different target market, or simply quit after losing all hope. Well, news flash, as you may have figured out by now, this is not the right way to go about fixing things.
An online presence starts with analyzing your own website. Forget about the competition for one second and ask yourself if your online brand has really been optimized to produce the best possible results. Most businesses spend months or years being mediocre online, all because they’re missing a simple fix.
Through experience and statistics, it is proven that an online presence can make (or break) an organization’s success. I help by not just building websites or telling you what other large companies are doing; I analyze your business. You have a unique business and just because Coke or Pepsi does it, does not mean that it will work for your business. However, I’m sure you’ve figured that out by now.
Why build a professional website
A website is designed to gain new and repeat customers. Your website should focus on the design AND the programming. Having one aspect looking or working flawlessly, will only get you one type of customer. If it only works partially, then you have missed the mark.
The goal of a website is to attract to its maximum so that your target audience can be reached.
The benefits of a website are:
- A website is open 24 hours a day
- Your competitor likely has a website
- Establish more customers
- Sell worldwide
When building a website, it must not only look professional, but must also function across all browsers and devices.
Customer satisfaction is what makes the sale for your website. If the customer doesn’t have a good experience on your website, then they won’t be coming back. If they do have a good experience, they will come back and will help sell your company to their family and friends. My goal is to make sure that your customers are happy customers so that your sales ultimately increase.
If your website doesn’t look good, then neither does your business
Fresh content with a Content Management website
With some websites, having fresh content is mandatory in order to gain new and repeat clients. With a Content Management System (CMS), you can keep your site updated with the latest news articles, products, and services. You have full control over what you want to put on and take off your site.
Your website needs to be easily upgraded with new content on a regular basis. CMS gives you full control so that you can easily add new updates and blogs to your website without having to call a programmer to do it for you.
All content can be managed through a simple user interface that allows for quick task completion. The Administration area is easy for all to use, and can involve multiple access levels for various management controls.
There can be a wide variety of applications installed into a CMS for many business needs.
With a content management system and web application framework, you can easily maintain, create, and install custom applications. With CMS, you can:
- publish articles
- participate in forums
- create photo galleries
- conduct surveys and polls
- manage projects
- create interactive event calendars
- create complex data entry forms
- sell and advertise products
- sell and maintain subscription services
- maintain site security through users and groups
- manage individual user interface levels
- much, much more!
What is E-commerce?
E-commerce is the short term used for Electronic Commerce. This is the process used to buy, sell, distribute, or market goods and services online. Electronic communications or networks also use it to transfer funds. Another name for Electronic Commerce is Online Commerce, Web commerce, eRetail, eBusiness, eTailing, ecommerce, e-tailing, eCommerce, e-commerce, ecom, or EC.
E-commerce and its Benefits
- Increase Visibility through Search Engine Marketing
- Promote your business online
- Available 24/7/365 – Never Close
- Helps Create New Relationship Opportunities
- Increases Brand or Product Awareness
- Helps Establish Customer Loyalty
- Potential to Increase Overall Business Sales
- Potential to Increase Company Profits
- Potential to Decrease Some Costs
- Expands Geographical or Customer Reach
- Allows for Smaller Market or Niche Targeting
- Allows for Easier Delivery of Information
An Online Presence
An online E-commerce website is a great way to deliver and display information on your company and the products you sell. An online presence gives your customers direct access to company information, product information, promotions, specials, real-time data, and much more information day or night. An online presence not only benefits your customers, but you the merchant can also update your online store without having to worry about boxes and in-store display ads. Updating and creating a store has never been so easy.
Building web traffic is simple, and it starts with a professional blog design that will increase your traffic and your profits. When designing your custom blog, be sure to create it so that it increases branding and reader awareness. A blog is the perfect solution for you to run an online business. What better way is there to connect with your readers than with your own custom blog? Blog styles range from traditional to magazine layouts.
BLOGS (SHORT FOR WEB LOGS)
Blogs offer many business possibilities and are great information-sharing tools. They connect to other website sources as they allow for commentary on a variety of topics. Blogging is great because of its low operating cost. Blogging is also a great marketing tool to use when it comes to knowledge management on a budget.
INTERNAL KNOWLEDGE BLOGS
Firms can use internal knowledge blogs for help in assuring that current employees become more efficient and it allows new hires to get up to speed quickly. Blogs hold a repository of “institutional memory.” It’s a great tool to remind current employees of procedures and policies, document links that employees need to read, and document best practices
Don’t like spam?
Email Marketing platforms and campaigns should automatically add the necessary disclaimer language to any email you send. Plus, it should also include links that allow recipients to automatically opt out
Is email marketing important?
Email Marketing allows you to stay in-touch with your customer base and helps you use email to your advantage.
Offer your customers a sign-up form to request information from you. There is also the opt-in magnet that is used to create and manage special interest groups. This is great for targeting specific e-mail campaigns for your subscribers.
To comply with anti-spam laws, you need to add an opt-out link to the bottom of every campaign delivered. This allows subscribers to opt-out of future mailing list.
Track the results. Good email marketing reports are easy to use and can tell how many emails were sent, opened, how many subscribers responded, and much more. Keeping track of your marketing should be easy.
What is Pay Per Click?
Pay Per Click (PPC) is an Internet marketing model used within search engines, ad networks, and content sites like blogs, where marketers and advertisers pay only when their ad is clicked. Thanks to search engines, these advertisers typically bid on keyword phrases that are relevant to their particular target market.
Websites that use PPC ads will display ads when the Keyword that is typed by the user matches the advertiser’s list of keywords, or the content displayed relevant content. Such ads are called sponsored links or sponsored ads and appear alongside or above the organic results of search engine results pages, or anywhere a web developer decides on a content page.
Although there are many PPC providers that exist, Yahoo! Search Marketing, Google AdWords, and Microsoft adCenter are the top three major network operators, and all three operate in the supply-based model. The price of these ads are called Cost-Per-Click (CPC) and can vary depending on the search engine and the level of competition within that keyword market.
How does it work?
There are two basic models for determining the cost per click: flat-rate and bid-based. In both cases, the advertiser must take into account the potential value of the click from a given source.