Posted by IN

Online Marketing Success

12 March 2013

Content Marketing

Whether you’re a local business, an ecommerce site, or a nationwide franchise, your website goal(s) is what defines content purpose. Most of all, your website should be enjoyed by the consumer and tour guide visitors through a funnel to reach your website goal.

Keyword Copy Storylines

Content storylines need to answer a site visitor’s reason for pulling your website. It’s not convincing the visitor that they need your help by creating letters and words; instead, your words along with images narrate for visitors and convince them that your product/service will temper their hurdles so to purchase.

With that being said, many websites fail to have an objective. Keyword copy is then created for the sake of SEO, and disconnection of reality occurs on the premise that it leads to money. This belief though is only true when a website has a defined goal, and Web content storytelling is created for formal marketing strategies. For this reason, building brand awareness without a goal, while lacking marketing strategy, is a recipe unmindful of how to market a brand on the Web.

Buy Me Website Design

Serious Web businesses demand and press into service methodical online marketing strategies. Target audiences are analyzed, segmented, and character cross-sectioned. The result is a website with content that:

  1. Connects with
  2. Bewitches,
  3. Embraces,
  4. Influences, and
  5. Herds wanted goal action(s).

This course leaves no generic storyline driveways, and keeps your content focus revolving around your marketing strategies.

Consumer Leads

Marketers From Mars exposed that consumers’ love content storytelling and want it through:


This means that content has to be tweaked for each cross-sectioned audience silo. In other words, getting the copy storyline right depends on where and how the consumer encounters your brand within their unique shopping cycle.

What does this means for Web based businesses? Your brand’s storyline is keyword scripted, optimized as well as distributed for a consumer’s unique shopping cycle to accomplish your website’s purpose.

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About the Author

Darryl Manco

Darryl brings forward more than 2 decades of business experience that include setting/administering budgets, ensuring material resources are profited from, and creative ad planning. Darryl’s areas of expertise cover branding, search marketing, analytics, seo, and competitive market analysis.