Why when I click on your ad or link am I taken to a web page that has nothing to do with why I clicked? I mean do you really think I’m going to search through your site? What’s worse is that if you’re paying for clicks and taking your visitors to crappy website pages you might as well just light your money on fire in an ashtray to watch it go up in flames because that’s what you’re doing anyways.
Here is perfect example of paying for a useless click (Florida Vacation Deals).
The keyword I typed in the URL bar included web master in it.
How many of your ads are running amok? Do you even know how to read your paid search data? I do, and the exampled company above just paid for a useless click. Ouch!
Here is another example of a paid ad that I thought [when I clicked on it] would take me to their services page; however, after checking that page out manually I understood why.
What I want to ask the person who is running their paid search advertising is why would they assume someone would just want to submit information without knowing what you can do? That’s not what the ad implied. I can think of a better use for that page, and provide a way to measure my theory that would lower their ad costs.
Then there are those pages you end up on with so much clutter that you cannot make heads nor tails of the mess that opened up before you. Here’s one for fun.
Come now you know these types of websites that I’m talking about, and if you own one of these types of websites wake-up because it blows.
Look folks it 2013, and no one has time to re-filter for what they are searching for. You have to deliver the right website link every time else you end up with a bounce. That means your visitor hit the back button, and s/he did not learn about what you are offering nor make a sale, sign-up, or do any other desired action. Additionally, your visitor is using mobile devices more than you think, and your website has to be able to meet the new demands.
Want another reason to get a better website? Your customers as well as your undiscovered customers are not call 411, or searching the yellow pages for you any longer.
The morale of the story is?
- If you’re marketing on the web and your website blows, you’re losing money.
- Get a website that kicks butt because your customers and future customers are yearning to do business with you.
- Hire and work with certified professionals who are degreed in their field of expertise.
- Keywords are just a small part of the puzzle, but having them on the right page matters.
- Don’t make me think or read when I get to your website because I don’t have time for that.
- Make damn sure your website is mobile fit otherwise you’re losing opportunities.
- Build your website for your customers, not for you.