Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark
    by Dr. Elijah Clark

Know Your Customers

Of all the possible customers, your business should focus on only a few types; these are the ones most likely to value your business’s offering at the price points that are set.

When creating a business plan, be sure to include a key customer analysis that examines the customers’ demographics and why these customers are important.

Demographics to consider:

  • Age of customer
  • Location
  • Gender
  • Race
  • Household income
  • Occupation
  • Education

Knowing your customers will allow you to know where to spend your marketing dollars and target customers and potential customers right where they are.

Dr. Elijah Clark

Dr. Elijah Clark

Elijah is a business management consultant. He writes about business marketing, development, branding, technology, and how to develop and use marketing strategies and techniques effectively.
Dr. Elijah Clark

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Cite this article:
Dr. Elijah Clark (March 1, 2016). Knowing your key customers [Web log post]. Retrieved from http://elijahclark.com/knowing-your-key-customers/
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