A Competitor Comparison
Completing a competitor comparison will help you better understand what you do well versus what your competition does well, what they do better, and what is unique and different about their product/service. The comparison can help showcase what makes your business stand out from its competition.
Being in business means competing to get a customer to choose one product or service over the other. By understanding your competition and analyzing what they do well and poorly, it may help you create a plan of action to capitalize on your competitors’ weaknesses and learn from their strengths.
The reality is that you can save time and money by evaluating how your competition spends their time and money.
Dr. Elijah Clark (January 5, 2016). Know your competitors [Web log post]. Retrieved from http://elijahclark.com/know-your-competitors/