The implementation of a marketing strategy is the secret sauce to whether the marketing strategy is effective. When implemented properly, the resources, time, and finances spent in creating a marketing plan will come back to your business many times over in dollars earned and failures avoided.
A marketing plan broadly outlines three things: how to differentiate your business from its competitors; how to communicate that difference; and how to target the message to the right audience. The point of a marketing plan is to generate qualified leads.
When implementing a marketing strategy:
- Follow your plan
- Get a professional’s advice
- Don’t waste time starting over
- Have a budget and a little extra
- Don’t quit
Dr. Elijah Clark (April 5, 2016). Implementing a marketing strategy [Web log post]. Retrieved from http://elijahclark.com/implementing-a-marketing-strategy/