Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark
    by Dr. Elijah Clark

Benefits of a UVP

Having an effective and unique value proposition (UVP) is of critical importance as it distinguishes your business from your competitors. A UVP should uniquely identify the value of your business to your customers and should resonate strongly with your customers.

For example, if you offer a product or service for the price of $10, and your competitor offers the same product or service for $11, what stops your competitor from stealing that customer if they lower their price? While price is considered a UVP, unless it is tremendously lower than the competitors, you need to offer better and more UVPs.

UVPs may include:

  • Better product quality
  • Better location
  • Better customer service / hours
  • Better warranty / guarantee
Dr. Elijah Clark

Dr. Elijah Clark

Elijah is a business management consultant. He writes about business marketing, development, branding, technology, and how to develop and use marketing strategies and techniques effectively.
Dr. Elijah Clark

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Cite this article:
Dr. Elijah Clark (February 23, 2016). Does your product have a unique value proposition? [Web log post]. Retrieved from http://elijahclark.com/does-your-product-have-a-unique-value-proposition/
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