Having a Website
Ask yourself, “Does my business need 24-hour exposure 7 days a week, 365 days a year?” The answer is obvious. What other medium allows you to expose all the benefits of your business to your target market at their convenience and provide a source of direct correspondence from them to you? The benefits of a website are innumerable.
Gaining Site Traffic
There are two ways to gain customers for your website or business. The first way is to pay for it. You could easily pay a marketer or advertiser or SEO company and gain customers that way. The other way is to earn your customers. This is the way that I believe works best and I practice myself and teach it to my students and customers.
With earning customers, you have to get to know them. you have to know where they go. Know which websites they visit or local events they attend. This doesn’t just consist of putting your name and a business card in these locations, but it involves you interacting with them and finding a true understanding of what it is that they desire from a company such as your own.
I build websites that aren’t just for my customers, but my goal is to build it for my customers customers. I research their industry and I focus on making sure that they are going to gain customers. Some designers build simply for themselves or they build for their customers. By building for my customers customers, it allows me to target who is actually going to be viewing the website. I don’t design for just looks, but I design for a purpose and for a target audience. This is were many designers fail. They fail to realize that its not their website and its not their clients website, but it’s a website for the clients users. If the users don’t like the colors, then no matter what the business owner or designer may think, those colors need to be changed. When building a website the designer and business owner need to focus on the customers wants and not their own.
The reason that you as a business owner needs to market is because while you may have a great website or graphic design piece, without placing this work within your potential customers reach, you are losing business.
Here is how it works. Think of your website or art work as a resume. With this resume you spend hours or days writing it up to perfection and years building it through experience and education. After you’ve gotten your resume to perfection, what next? Whats the next step to making sure that you land that dream job? The answer is marketing. You have to market yourself in order to gain the employer.
A bad resume with good marketing has a better chance of landing the employer, than a good resume with no marketing. Without marketing, you’ve just wasted years on creating a great resume for no reason at all.
The question that should be asked when building a website is; does my website compete with my competitors and does it target my users. If you don’t have your website built by a designer who understands the industry, then the answer is likely to be no. You need to keep in mind when building your website that it needs to represent you and your business. If it looks cheap, then so does your business. If you try to cut corners, your customers will know. Its better to have no website at all then a website that looks terribly built and represents you in a negative way.
My mission is to create successful customers through educating them and providing them a masterpiece design. I don’t plan to design sloppy or cheap works and I don’t plan to cut corners. if you’re looking for the best person to handle the job, who values integrity, who has experience, who understands the industry and who knows how to create a great internet marketing plan for your company, then that is what I can give you. Its my mission to make sure that you and your company are successful within the online community.
Dr. Elijah Clark (February 25, 2013). Do i need a website? [Web log post]. Retrieved from http://elijahclark.com/do-i-need-a-website/