Creating a professional image
A good graphic artist will understand that business logos are not just for multi-national corporations. Graphics are for any enterprise that wants to present a professional image and customer recognition for a job (otherwise known as branding).
Your logo works for you on your business cards, stationery for your company, invoices and receipts, your business’ publications, and of course ads. A good business logo design helps your customers remember your business and many people remember images better than they remember the words.
Dr. Elijah Clark (April 26, 2016). Creating a professional brand image [Web log post]. Retrieved from http://elijahclark.com/creating-a-professional-brand-image/