In planning a pressroom section, there are many different elements that we would be sure to include. Those elements consist of:
Company Background Info
This section will be included to give the background information on the company. This will include information on how the company was started, the mission of the company and the company’s work ethics and beliefs. This section would be great for building user confidence and comfort in the company.
The biography section will include information on each of the company’s CEO’s and top leaders in each department. The purpose of this section is to help and build a relationship with the site users by providing the site with a humanistic feel and allowing the users to get to know the writers and executives.
The contact information will allow for users to be able to contact the company if they have questions or comments to articles, blogs or other personal input on the company or website.
Latest News/In the news
This section will include the latest information on the company’s success and changes. This will be used to keep users updated on what is going on within the company.
This will allow for the company to post multimedia videos of conferences, events or other valuable content that can help or update the users on the industry and the company.
RSS feeds and social media links
Users who wish to stay updated with the company will use these tools. This is another way for users to stay updated and ask question or leave comments.
While this tool is not always needed, it would be great to have on the site once we gain more content within the press release section. This allows for users to easily find information on what they are looking for within the site.
Calendar of Events
This section will keep users updated on what the company is doing, when they are doing it and where it is taking place. This is yet another avenue for users to use in order to follow the company. This could also be used as a way to invite users to events that the company may be attending.
There are other additional elements to use within a press release website, however, these tools and functions are what I deem most important based on what services our company offers and the type of business that we run. With all of our business involving direct and/or verbal contact with our customers, these tools and functions will create a great network and option for users to get involved with the company on a more personal level.
Dr. Elijah Clark (February 11, 2015). Company Online Pressroom [Web log post]. Retrieved from http://elijahclark.com/company-online-pressroom/