Color Sound Off

colorwheel

Color is visual. It affects your mood, humor, and triggers cognitive meaning for website visitors. The colors you select for your website should not be your preferred dearest colors. Why? Because, those colors could be any number a visitors bête noire. When deciding upon what color palate to advantage,
here are helpful pointers:
  • Purpose three colors
    • Predominate
    • Marginal
    • Action
  • Frame your brand’s context with color
  • Test your color palate for RGB consistency

Treat your colors no differently than you would your keywords.

A balanced recipe equals impact. In other words, colors lend hand in convincing your website visitor your website has what he or she is in search of.

To sum up, your website colors should not be short on:

  • Brand differentiation
  • Hammering desired action(s)
  • Optimizing conversion
Cite this article:
Manco, Darryl (February 27, 2013). Color Sound Off. Retrieved December 22, 2014, from http://elijahclark.com/color-sound-off/

Darryl brings forward more than 2 decades of business experience that include setting/administering budgets, ensuring material resources are profited from, and creative ad planning. Darryl’s areas of expertise cover branding, search marketing, analytics, seo, and competitive market analysis.

Please note: I reserve the right to delete comments that are offensive or off-topic.