Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

Earning a Degree Online

What really creates an online environment to work is the ability to have students who are capable to make it work. What makes onlinelearning successful is that the computer is also becoming successful as many more households are able to own a computer at an affordable price, businesses make mandatory use of it and the Internet continues to grow within every community and within every age and sex group.

When I first starting to take online courses five years ago, the structure of the classroom was drastically different. The one school that I attended has transformed three times since then to adjust to the growing popularity.  At first, online classrooms were somewhat like that of an online forum. As the Internet grew and continues to grow, it is becoming more reliable and trustworthy enough to find information that is beneficial in online learning.

Online learning is only successful because of the many things that it is made up of. Without a savvy user, the Internet, affordable computers and their ease of use, and the growing number a great web developers and programmers, Online learning wouldn’t exist is such the mass that it does.

Reasons that many students have turned to online learning range from;

  • Convenience
  • Better school options
  • Affordability of school and software
  • Accredited faculties
  • Effective learning

Being able to earn a degree from a great school from anywhere around the world, is something that many could only dream of before there was online learning. Not only is distant learning effective, but it is also accepted by society. Without that validity, online learning wouldn’t have succeeded as it has.

Your online brand is your resume

Internet Marketing

The reason that you as a business owner needs to market is because while you may have a great website or graphic design piece, without placing this work within your potential customers’ reach, you are losing business.

Here is how it works. Think of your website or art work as a resume. With this resume, you spend hours or days writing it up to perfection and years building it through experience and education. After you’ve gotten your resume to perfection, what next? What’s the next step to making sure that you land that dream job? The answer is marketing. You have to market yourself to gain the employer.

A bad resume with good marketing has a better chance of landing the employer, than a good resume with no marketing. Without marketing, you’ve just wasted years on creating a great resume for no reason at all.

Website Traffic, Is It Alien Or Human?

There are two ways to gain customers for your website or business. The first way is to pay for it. You could easily pay a marketer, advertiser, or branding company and gain customers that way. The other way is to earn your customers. This is the way that I believe works best and the one that I practice. To earn customers, you must get to know them. You should know where they go, which websites they visit, and local events they attend. This doesn’t just consist of putting your name and business card in these locations, but it involves you interacting with them and finding a true understanding of their lifestyle and preferences, and what it is that they desire from a business such as yours.

Alien Traffic. A study by Incapsula, one of the leading web security services and optimizers, unearthed that more than half of your website traffic could be alien. Not exactly the ones portrayed in War of the Worlds, but maybe. The findings released suggested that around 31% of website traffic was harmful and includes spammers, spies, scrappers, and hackers.[1]

Then there are the 20% of friendly visitors such as Google Bot as well as other search engine indexers. What this means is that analytics do not provide the whole picture and human visitors are not alone prowling the internet. To mitigate this, you should make security a part of your online marketing undertaking and tighten your website content with relevant keywords for the friendly indexers so your website is pulled by more human traffic based on the intent of website visitors.

 

[1] http://www.bizepic.com/2014/12/19/shocking-half-website-traffic-2014-bot-traffic/

Cost Per Click

Google’s Ad Rank program is designed to help you display the most relevant ad content to your customers and to provide an equal system that benefits both the customer and your business. The Ad Rank system is controlled by your ad quality, which is determined by the websites click through rate (CTR) and ad relevance to landing page content and keywords used. Ad Rank works by helping customers gain satisfaction through seeing more relevant ads to their keyword, and you get to show more relevant ads for your product or service so that you attract the right customer group. The result is that your business gains satisfied and relevant customers. Additionally, Ad Rank is used to determine where (and if) your ads appear and how much you pay each time a user clicks on your ad. The ranking system is created using a mathematical formula that decides which ads appear within the top positions of Google’s AdWords.

A cost-per-click (CPC) is the amount you choose or agree to pay each time a potential customer clicks on your Google ad in AdWords. A Quality Score is a numerical estimate based on the overall combined quality of your ads, keywords, and landing pages. The formula used to create your Ad Rank is: Ad Rank = Max CPC x Quality Score.

Example Case Study. Mike’s Biscuits (MB) has a current quality score of 3 for the keyword “Dog Biscuits.” To find the Ad Rank position, MB can calculate the Max CPC ($4) by the Quality Score (3), and the result equals 12. If MB raises its quality score to at least a 7, the company could easily lower its CPC to $2 and end with an overall rank of 14. With a higher quality score, MB can pay half the cost and rank higher than with its lower quality score of 3 and budget of $4. To raise its Ad Rank position, MB should focus on raising its quality score by increasing its click-through-rate (CTR), keyword relevancy to users’ search query’s, and by creating an optimized landing page that holds original relevant content. The higher the quality score, the lower the CPC. Ultimately, the Google quality score system allows for the prevention of advertisers to pay their way to the top of the search results within Google’s search engine. With this system, the higher quality score will save the advertiser money, create better placement, and increase the business’s revenue.

Distribution Strategy for Press Release

The social networking sites that your company can use to release its press release are Facebook, Twitter, Blogger, and Feed Burner. Within each of these sites, you can gain a different audience of users that will link back to your website for the full press release.  This will allow for more traffic and more sales for your company.

Distribute your press release through popular wire services including:

  • Business Wire: www.businesswire.com
  • Market Wire: www.marketwire.com
  • PrimeNewswire: www.primezone.com
  • PR Newswire: www.prnewswire.com
  • PRWeb: www.prweb.com

The reason for publishing with these wire services is to maximize the distribution of the release. By publishing with these services, it allows for the press release to be seen by followers of these sites and will be indexed by many more distribution services and search engines. By using this method, it will allow for further geographic reach of the press release. In addition, by placing the press release on popular sites, it allows for your business to link those users viewing the release back to the company website.

Social networking sites that shoukd be used for distribution will include Google, Yahoo and other vertical market portals including a Really Simple Syndication (RSS) reader.

Keyword tags should also be used to create for a better marketing campaign that will be beneficial to search engines indexing the media release.

The company blog should include information on the press release and will be used as a tool to link readers and followers to the pressrelease page where they can read the full release.

The company blog should also include social networking bookmarks, connections and an RSS feed for users to stay updated with the sites news releases and additional content. By using share tools for facebook, twitter and other social networking sites, it will allow forreaders of your businesses blog and media room to distribute the information to their followers on those specific networks.

The press release should be available within a designated section of your website which will allow for users to easily search for archived releases. This strategy will also allow for search engine to keep an index of the press release in case the distribution sites have taken down the release and it no longer exist in their archive.

The social media pressroom should have information available in many different formats including audio, video, photos, news releases, background information, financial data, social media connection tools and bookmarking tools. This media room will be designed to market toward the buyers and the journalist.

By creating a media room that updates regularly, this will allow for search engines to search them more frequently and will ultimately result in more traffic, more indexed pages and more sales.

Local markets and journalist that your business should contact will include:

  • Wired PR News: http://www.wiredprnews.com/
  • AllTop: http://business-wire.alltop.com/

your business should also contact bloggers, reporters and journalist from local networking groups.

You should also attend local meet up events and find out where the local journalist are and what they are looking for.  By attending these events and getting to know the local journalist, reporters and editors, you can put together a list of these authors and use them for future press releases. The local meet up groups can be found by using the networking website meetup.com to find dates and schedules of upcoming events.

By starting locally, it will allow for your business to practice its distribution strategies and then expand the techniques international. This same method should be used for some of the local online press release channels also.

The goal is to make the news releases easy to read and understand by its viewers. In addition to these newsletters, you should look to distribute these news releases within e-mail newsletters, RSS feeds and through the use of current employees.

When searching for journalist and buyers, your business should focus on finding what it is that the journalists are looking for in a good press release. Having this information will be crucial in building relationships and relevant content for journalist and buyers. In addition, creating a easy-to-use navigation, search function and share tools will help make journalist jobs easier be conveniently providing all of the content for them to easily find and navigate within the website’s press release.

Another way to be sure that the press release is getting into journalists hands is to be sure to find out what other locations the journalist are going to and what events they are attending. This will allow for Your company executives to personally speak with the journalists. These events may include conferences, trade shows, and other speaking appearances. You should include a link on your website that has a list of upcoming events that you will be attending. These events can be local and international. In addition, this calendar will also allow for journalist to know where to find the CEO.

Another option is to include a call to action within the media room for journalist and bloggers. This could include offering them an interview with the company executive.

The timeline for posting this release within the company’s site and on other wire sites should be two days. On day one, the press releaseshould be emailed to journalist along with bloggers, editors, within the company’s RSS reader and through an e-newsletter release. By day two, the release should be posted on all press release sites, social networking sites and blogs.

Your company should create a relationship with journalist and readers by welcoming their feedback and giving them the story first. Your business shoukd not only release news of big events and happenings within the company, it should also release stories of awards, conferences, products and other unique marketplace information.

Internet marketing is key

Internet Marketing

Internet marketing is key when making sure that customers find your website. Without marketing, your website may randomly be found once everyone couple of months, but it will not generate high revenue for your business. You need to create as much exposure as possible to gain more clients. Just like a great job resume, it’s no good if you don’t send it out to employers. The same goes with creating a great website and not marketing it. If you can’t be found, you will not gain the customer. That is how simple it works.

Internet marketing is relatively inexpensive. Your business can reach a wide audience at a fraction of traditional advertising budgets. The nature of the media allows for consumers to research and buy your products and services at their convenience. Internet marketing gives your business the advantage of appealing to consumers in a medium that can deliver results quickly.

Analyzing a Marketing Plan

The goal of the tourism strategic marketing plan for Connecticut is to direct and coordinate marketing efforts. The levels in which a marketing plan operates are strategic and tactical. Strategic focuses on target market and the company’s value proposition. Tactical market plans specify marketing tactics such as product features, promotions, pricing, sales channels, and service. The salient features of the Connecticut marketing plan include its overall goals and objectives. The State is looking to gain visitors by introducing awareness of its history, activities, and art and culture. Additionally, the marketing plan has a solid understanding of its desired consumer and marketing goals.
 
Overall, the plan has a good idea as to what is needed to generate awareness. The objectives are simple and seem achievable by the company. The plan, however, has no detailed strategy for achieving the desired results. Marketing implementation should address the who, where, when, and how of a marketing goal. To address the desired segment of users, the plan suggest building the brand through marketing efforts and industry partners. The goal of the plan is to influence visitors to the State by increasing the State’s relevancy and attractiveness to potential visitors. The plan suggests that in order to communicate to the desired market segment, the company should focus on markets that have the greatest visitor potential. Those markets include women who are between the age of 25 and 54, individuals who live within surrounding areas, and individuals with a household income of $80,000 or more. 
 
To improve the current marketing plan, the marketing company should create an actual strategy that can be followed to implement the plan. Marketing implementation is the process that ensures the strategy accomplishes the stated objectives. For instance, the plan refers to building search engine optimization into its production. However, it does not mention which keywords to optimize for and why those keywords are best suited for the task. Additionally, the plan has no mention why this plan will be effective at producing positive results. Furthermore, there is no mention of competition and market potential. A marketing strategy should address the what and why of marketing activity.
 
Marketing plans are the starting points for successful companies, and the plan often includes dozens to hundreds of pages worth of data analysis. The difference between a marketing plan and a business plan is that a business plan focuses mainly on defining the company, its history, mission, and goals. A business plan includes more than just a marketing plan or strategy. It also includes discussion regarding staffing, locations, finances, and strategic alliances. A marketing plan focuses on creating keys to success. Additionally, the marketing plan tells the story of how to achieve goals and generate success. Each of the company’s leaders and managers should see the plan and give insight into whether the plan is achievable. Marketing plans are best when there are many people involved in its creation. Gaining feedback is important considering most all ideas will affect each department within the company. Leaders and managers can provide realistic data, experiences, and share insight into market opportunities. 
 
Marketing plans are crucial for starting and growing a business. A good marketing plan will help organizations identify there target customers, and generate a plan to reach and retain those customers. The marketing plan is the roadmap to gain customers and improve organizational success if done properly. A Key section of the marketing plan includes the executive summary, which is helpful for providing an overview of the organization and the plan. Additionally, the plan describes the desired customer by targeting their precise needs based on their demographic profiles. This is helpful for identifying targeted customers and creating pinpointed advertisement aimed directly at those prospective customers. 
 
An additional crucial point of the marketing plan is its plan of distribution. The distribution plan details how customers will purchase or buy in to the organization. The promotional strategy of the plan is considered one of the most important sections of the plan. The promotional strategy details how new customers are to be reached. Examples of an affective promotional strategy include distribution and promotional tactics on television, at trade shows, and through online advertising. A marketing plan includes everything from understanding the desired customer, to determining how to outperform and strategize the competition. A marketing plan is paramount to achieving business success and the time taken to develop a marketing plan, is an investment worth making considering it defines who to connect with customers and generate sales. 

Bottom of the Pyramid Markets

The goal of developing and growing bottom of the pyramid (BOP) markets is to create mutual value between businesses and the community. To market within the BOP market, radical innovation is necessary in order to modify products and make them affordable for people of all income levels. The problem with this strategy, however, is that companies often fail to consider the perspective of the poor themselves. Businesses that mainly focus on top of the pyramid (TOP) markets are more likely to fail within the BOP market, as products created for the rich are not suitable to the poor. Consequently, the BOP market requires company’s to create unique business strategies for the BOP market in order to produce effective results.
 
Within the BOP market, companies have to determine new solutions on attracting the consumer and then provide an affordable solution. To get products to the BOP markets, company’s can consider the sachet revolution; a marketing approach used to package items within sachets that make them affordable to the poor. Additionally, companies should partner with local leaders within BOP markets to help with implementing a strategy. Microsoft is a company that generates activities targeted at emerging markets including the BOP market. The company partners with local governments, organizations, educators, and community business leaders to implement software and hardware into employment areas and the education system to help improve lives. Nonetheless, there is no single solution for creating a successful BOP market strategy and achieving success. Technology, global standards, and global scales must all be utilized to help solve the poverty problem. Firms operating in the BOP market have to utilize unique strategies to reach the market and learn how to do more with less.    
 
Income, prices, savings, debt, and credit availability determine economic purchasing power. The economy has strong impacts on consumers and businesses that are geared at particular income-based segments of users. The goal of the marketing firm or marketing consultant is to develop strategies that influence consumer purchases. Consequently, the marketer is responsible for creating strategies that can reach the desired consumer no matter the income level or location. Although the BOP market does create risk and obstacles that may be outside of a marketer’s comfort level, it does not mean that the market should be avoided for an easier, more convenient market. Within a BOP market, firms and marketers need to innovate and create unique strategies and products that reach the market and consumers. Within innovation, markets get ignored and business, and individuals are left at a disadvantage.       
 
Information and communication technology (ICT) can assist with developing bottom of the pyramid (BOP) marketing goals. Company’s can achieve their BOP market goals by creating strong relationships and open communication between local partners within the BOP communities. ICT can contribute to economic development and poverty reduction. ITC assists individuals and companies grow their economy, build opportunity, and increase process efficiency. If people within BOP markets do not have the opportunity to take advantage of new ICT applications, they will be disadvantaged or excluded from participating within global communication. In many parts of the world, ICT contributes to revolutionary changes in businesses and everyday lives of the poor. Providing BOP markets with the opportunity to use technology to communicate with one another and across the globe creates strong social and economical impacts. However, corporations deal with many risks as they attempt to restructure their business strategies, processes, and implementation into BOP markets.   

Repairing Strategy – Responding to a Customer Complaint

When responding to a customer complaint, your company should have one main goal and that is to defend its name. Within this process, the first thing that needs to be done by your company is to check the information and try to figure out who wrote the complaint and why they wrote it. This information can likely be found by analyzing the complaint to find hints of information about the author. Normally, those who leave complaints don’t leave their true identity or contact information. Once your company finds out who wrote the complaint, you should get together a response for the complainant. This complaint response should be well written, it should answer the complainant somewhat directly and it should come directly from a respected and high authority.

The department that worked with the customer should write the response and it should be edited and signed by the company’s CEO. This will allow for a filtering of the response that will rid it of any emotional attachments.

In addition to putting together a response, your company should also check the damage of the complaint. Things to you may want to check are other complaint boards, user responses and the search engine rank of the complaint.

If the complaint has influenced a negative spread and additional complaints, your company should look to respond promptly to the complaint. To find the true spread of the complaint, you could use search engines such as Google, Yahoo and Bing. With these search engines, you should search the name of your company and see which complaints show up and respond to them from highest to lowest ranked.

The goal of the response is for your company to confront the mistake and seek a resolution. In addition, your company should provide a positive image of the company and alternative methods for complainants to resort their anger. This alternative method should include either the websites testimonial section, using the contact form on the company website or contacting the company CEO. By providing links and email addresses to these other sources, you can prevent future complaints on third party websites from happening.

The best solution comes by contacting the complainant directly to solve the issue at hand, and once they are satisfied with the results, you should ask the customer if they would be polite enough to remove the complaint or request removal of the complaint. Someone simply listening to the customers concern and finding a mutual understanding can easily resolve most complaints. You can prevent future complaints by sending out progress reports to customers and by encouraging customer feedback and satisfaction through these reports. This will allow for small problems to not turn into big problems.

Mobile Marketing – Why you need it

Case Study:

  • The goal of this marketing plan is to have potential and current clients subscribe to receive special discounts on products and services from CompanyEC via text messaging to their mobile devices.
  • Customers will be able to access the website either by clicking on a link within the text to go to CompanyEC’s website or they can access the website via another computer.
  • CompanyEC will create a mobile website where customers will be able to access from their mobile devices. This mobile website will have 3 buttons which consist of a portfolio, free quote, and button to dial CompanyEC’s phone number.
  • customers can subscribe to this marketing plan via the website where they will sign up by placing a checkmark in a box on the quote request form and the contact form.

 Why will customers care?

  • Customers will want to get involved with this marketing plan to find the best deals and upcoming events that that CompanyEC may be holding.
  • The idea of this marketing plan isn’t very original or unique from many competitors. However, it’s a marketing plan that works and currently doesn’t need a fix a better it.

 Contextual Relevance o Hard‐selling doesn’t work in digital channels. Bring to The time that these marketing messages will be sent to the subscribers phone will be approximately 3:00p.m. CST on selected Thursdays.

  • The reason for this timing is that customers of CompanyEC normally contact the company for their services at the beginning of the week and having this marketing plan later in the week will draw in customers at that time.

Using mobile marketing will allow CompanyEC to stay in contact with their customers and will allow customers to always consider CompanyEC when needing creative services as mobile marketing helps keep customers thinking of the company.

  • 100% of this marketing plan is focused on sales. The idea is to have subscribers receive a text message from CompanyEC and then either contact the company for more information or login to the website and gather further information on the company and then complete the “Free Quote Request” form.
  • All customers and potential customers who purchase the marketed product from CompanyEC will receive the discount with or without receiving a text message with the special.
  • The marketing text message is meant to be informative only and will also be posted on the home page of the website. The idea is to market to customers who haven’t been to the website on that particular date on which the special was started.

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