Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

Content Management Systems CMS

Stay Updated With a CMS

With some websites, having fresh content is mandatory to gain new and repeat clients. With a Content Management System (CMS), you can keep your site updated with the latest news articles, products, and services. You have full control over what you want to put on and take off your site.

Updating:

Your website needs to be easily upgraded with new content on a regular basis. A CMS gives you full control so that you can easily add new updates and blogs to your website without having to call a programmer to do it for you.

Results:

All content can be managed through a simple user interface that allows for quick task completion. The Administration area is easy for all to use, and can involve multiple access levels for various management controls.

With a CMS, you can easily implement and manage:

  • Article publishing
  • Website forums
  • Photo galleries
  • Surveys and polls
  • Projects
  • Interactive event calendars
  • Complex data entry forms

Matching user personas to Adwords campaign

Competitive:

Professional Web Design

Beat out your competition.

Build a successful online brand.

The competitive persona will be looking for a company that knows what they are doing. This ad shows that we are a professional company and we know how to help them get to the top of their industry.

Humanistic:

Affordable Web Design

Stay connected with your customers.

We have a plan to help you succeed.

This ad will be great for the humanistic persona as it explains to them that they will be able to stay connected with their customers online. It also shows that they can contact us and we will speak with them to come up with a plan for their company’s success. “Affordable web design” will be their search word, as they normally don’t like large companies due to them not being relationship oriented. This ad is designed to create comfort and ease. 

Methodical:

Professional Web Design

Proven success stories

100% Satisfaction Guaranteed

I chose the “professional web design” headline to draw in the methodical personality because it shows that its not a freelance or amateur company. By also mentioning proven success and 100% satisfaction, this user will be likely to visit the website and view the portfolio and testimonial section of other customers. Providing money back will also provide further proof that we are trustworthy and customer friendly.

Spontaneous:

Affordable Web Design Offer!

Low cost web designs

Get started on your website TODAY!

This headline was used to draw in the spontaneous persona, as they are normally looking for easy, fast and affordability. They want quick answers and this add shows that we are affordable, easy and that they can get the answer they are looking for fast.

Working With SEO

In order to create a successful search engine optimized (SEO) website, the designer must be sure that the website is well put together. In creating this website, the designer must first be sure that the website is appealing to the user and that the site is easily navigable. The way to create the proper architecture for a website is to be sure that the site is flat and has minimum user clicks to get to the destination page. “A great tip is to identify your most authoritative pages using the ‘Top Pages On Domain’ tool at SEOmoz and use those pages to add some authority to others by linking out to them” (Baxter, 2009).

In addition to creating the proper navigational structure of the website, the designer must also check for broken internal and external links. Some tools to use for finding broken links consist of “Xenu’s Link Sleuth” tool and “Web Link Validator” tool which will crawl through the website and recognize any broken links.

Another technique for helping with the architecture of a website is to check the server header response code and to also check the site for duplicate content. If either of these is wrong in their results, they should be corrected. While some of the concerns may need to be fixed by the sites developer, others can be fixed by simply changing some wording or taking the proper steps with the search engines to correct the information.

The final steps that the author explains in order to make sure that a website has the proper architecture is to be sure that the site has one main URL by setting up a canonical 301 redirect. In addition, also be sure to remove the developmental site that was used to originally create the website. By leaving the developmental website on its server, this creates duplicate content that can get crawled by search engines and create a negative impact on the website. Once the live site is up and running, the developmental site should be taken down.

Credits

Baxter, R. (2009). Diagnose critical website architecture issues for seo. Retrieved June 18, 2010, from http://www.searchenginejournal.com/seo-website-architecture-issues/9760/

Online Marketing Success

Content Marketing

Whether you’re a local business, an ecommerce site, or a nationwide franchise, your website goal(s) is what defines content purpose. Most of all, your website should be enjoyed by the consumer and tour guide visitors through a funnel to reach your website goal.

Keyword Copy Storylines

Content storylines need to answer a site visitor’s reason for pulling your website. It’s not convincing the visitor that they need your help by creating letters and words; instead, your words along with images narrate for visitors and convince them that your product/service will temper their hurdles so to purchase.

With that being said, many websites fail to have an objective. Keyword copy is then created for the sake of SEO, and disconnection of reality occurs on the premise that it leads to money. This belief though is only true when a website has a defined goal, and Web content storytelling is created for formal marketing strategies. For this reason, building brand awareness without a goal, while lacking marketing strategy, is a recipe unmindful of how to market a brand on the Web.

Buy Me Website Design

Serious Web businesses demand and press into service methodical online marketing strategies. Target audiences are analyzed, segmented, and character cross-sectioned. The result is a website with content that:

  1. Connects with
  2. Bewitches,
  3. Embraces,
  4. Influences, and
  5. Herds wanted goal action(s).

This course leaves no generic storyline driveways, and keeps your content focus revolving around your marketing strategies.

Consumer Leads

Marketers From Mars exposed that consumers’ love content storytelling and want it through:


This means that content has to be tweaked for each cross-sectioned audience silo. In other words, getting the copy storyline right depends on where and how the consumer encounters your brand within their unique shopping cycle.

What does this means for Web based businesses? Your brand’s storyline is keyword scripted, optimized as well as distributed for a consumer’s unique shopping cycle to accomplish your website’s purpose.

Helpful Writing and Research Tools

Google Scholar Walden Search
Google Scholar is a great tool for finding scholarly resources about various subjects. The service allows users to search topics and discover digital articles and libraries that provide the article for either free or paid through preprint and reprint servers (Jacsó, 2005). Google Scholar also offers advance services that allow for users to filter search results based on their institution. If you would like to search articles specific to University, you could set this filter up from the Google Scholar home page. To do this, you need to click on the settings link at the top and then under the library links, type in the schools name. The next time that you search Google Scholar and if the source in within the school’s Library, Google Scholar will provide a direct link to that article by showing a “Find in School” link on the right of found articles.

Reference Indent
An additional trick that I have learned to use is with the reference section to get the reference indent required in APA. The trick is to highlight the entire reference in Microsoft Word and then click the buttons Control and T simultaneously. For Mac users, the buttons are Command and T.

DOI search
The next helpful tool that I use is crossref for getting citation DOI’s. However, instead of having to search and use filters, you can simply bookmark this link to go right to the box where you can input the reference: http://search.crossref.org/references.

Note Taking
Another tool that I often like to use is an online annotator called Diigo. This tool allows you to search the web, highlight text, and paste sticky notes all throughout a website. Once you have done this, you can easily go to Diigo.com, login, and find all of your notes in addition to categorize and export them. This tool is great for keeping track of articles, referencing websites, annual reports, and organizing content.

 

Additional Readings

Jacsó, P. (2005). Google Scholar: the pros and the cons. Online information review, 29(2), 208-214. doi:10.1108/14684520510598066

A marketing strategy to grow your business

Marketing plans are crucial for starting and growing a business. A good marketing plan will help your business identify your target customers, and generate a plan to reach and retain those customers. The marketing plan is the roadmap to gain customers and improve organizational success if done properly.

Additionally, the plan describes the desired customer by targeting their precise needs based on their demographic profiles. This is helpful for identifying targeted customers and creating pinpointed advertisement aimed directly at those prospective customers.

An additional crucial point of the marketing plan is its plan of distribution. The distribution plan details how customers will purchase or buy into the organization. The promotional strategy of the plan is considered one of the most important sections of the plan. The promotional strategy details how new customers are to be reached.

Examples of an effective promotional strategy include distribution and promotional tactics on television, at trade shows, and through online advertising. A marketing plan includes everything from understanding the desired customer, to determining how to outperform and strategize the competition. A marketing plan is paramount to achieving business success and the time taken to develop a marketing plan, is an investment worth making considering it defines who to connect with customers and generate sales.

Don’t try to do everything

One of the biggest business mistakes I have ever made was trying to do everything myself. I wore the hats of the marketing department, sales, customer service, collections, technical support, developer, graphic artist, etc.

I understand that you may want to save money or may simply not have the financial support to hire someone else to complete additional task. However, do what you need until you can get help and then get the help. If you have to cut your pay temporarily to hire a project manager while you handle sales, you will be grateful in the end. Else, you’ll drain yourself empty and never have the time to do what you love.

Do yourself a favor and focus on what made you love the idea of being a business owner in the first place.

Your online brand is your resume

Internet Marketing

The reason that you as a business owner needs to market is because while you may have a great website or graphic design piece, without placing this work within your potential customers’ reach, you are losing business.

Here is how it works. Think of your website or art work as a resume. With this resume, you spend hours or days writing it up to perfection and years building it through experience and education. After you’ve gotten your resume to perfection, what next? What’s the next step to making sure that you land that dream job? The answer is marketing. You have to market yourself to gain the employer.

A bad resume with good marketing has a better chance of landing the employer, than a good resume with no marketing. Without marketing, you’ve just wasted years on creating a great resume for no reason at all.

Developing your personal brand

Your brand matters most

Your brand is often your business’s most valuable asset. A strong brand can generate loyal customers and positive sales. It is the responsibility of the marketer to create a brand that customers view as positive and valuable. For the brand to be valuable to the customers, it needs to simplify the decision-making process and reduce the risk for the customers. Positive branding can influence customer behavior. Having a strong brand will result in better earnings and profit performance, which will generate greater shareholder value for your business.

A personal brand is a presentation of your unique skills, knowledge, experience, and expertise that help make you memorable. These unique assets influence employers to hire and professionals to want to work with you. For you to expand your social brand and generate brand awareness, you can start by creating or cleaning up your social media pages. On social media pages, you should not post anything that you don’t want employers or customers to see. This includes both text and images. In addition to social media pages, you should create digital portfolios and personal websites. The benefits of these are that customers can easily find websites, and it allows you to present yourself in favorable conditions.

Who should help develop your marketing plan?

Successful Marketing

Marketing plans are the starting points for successful companies, and the plan often includes dozens to hundreds of pages worth of data analysis. The difference between a marketing plan and a business plan is that a business plan focuses mainly on defining the company, its history, mission, and goals. A business plan includes more than just a marketing plan or strategy. It also includes discussion regarding staffing, locations, finances, and strategic alliances. A marketing plan focuses on creating keys to success. Additionally, the marketing plan tells the story of how to achieve goals and generate success.

Each of the company’s leaders and managers should see the plan and give insight into whether the plan is achievable. Marketing plans are best when there are many people involved in its creation. Gaining feedback is important considering most all ideas will affect each department within the company. Leaders and managers can provide realistic data, experiences, and share insight into market opportunities.

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