Optimizing Your Brand
An online presence starts with analyzing your website. Forget about the competition for one second and ask yourself if your online brand has really been optimized to produce the best possible results. Most businesses spend months or years being mediocre online, all because they’re missing a simple fix.
Through experience and statistics, it is proven that an online presence can make (or break) an organization’s success. When creating a new website, don’t just build it based on what other large companies are doing. Analyze your business. You have a unique business and just because Coke or Pepsi does it, does not mean that it will work for your business.
Every business is unique, and it is your responsibility to make certain that you build an online presence that uniquely fits your business and brand image.
Dr. Elijah Clark (July 26, 2016). Building an online presence [Web log post]. Retrieved from http://elijahclark.com/building-an-online-presence/