Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

A Decision Support Systems (DDS) assist in reducing time needed in manual searching of information. DSS gives the ability for results to be returned at faster than human speeds. DSS is a flexible interactive IT system designed to assist non-structured decision making problems. Advantages of DSS include, increased productivity, understanding, speed, flexibility, and reduced cost. DSSs are information systems that support decision-making processes. Objective of DSSs is to enhance the effectiveness of decision-makers. Functions that DSS assist with include data storage, retrieval, manipulation, and small calculations. A crucial point of DSS is its ability to react to changes and situations quickly. DSS can be used to assist in solving many different promising diverse alternatives to problems.
 
DSS is when an individual performs decision related task. The goal of DSSs is to assist the decision maker in improving their effectiveness. Enhancing the decision maker’s insights and knowledge does this. Decision-making is dependent upon knowing past, present, and likely future situations. Information systems should have the ability to forecast the future based on probability.
 
Often a DSS will incorporate an expert system (ES). While a DSS requires the decision maker to have knowledge and expertise about the situation, an ES only requires facts and symptoms to provide solutions to problems. In a replacement role, an ES helps with improving efficiency of decision makers. ES tools are used to mainly support and assist with problems and not replace the decision maker. ES is a system that assists with reaching conclusions based on reasoning. These types of systems are useful for diagnostic and prescriptive type problems. In a support role, an ES can be known as an expert advisory. DSS generally has three components: model management, data management, and user interface management. Model management provides information to the decision makers. Data management assists with customer and product information. User interface management helps the decision makers access the information. ES tools, if used to replace human decision makers, have been shown to be just as effective, if not better than a human. Organizations should not rely on ES tools to improve the efficiency of the decision maker. 
 
The marketing firm that I am researching could use DSS to analyze its customer marketing performance and create effective strategies based on that information. Considering the organization uses tracking and monitoring tools to view its customer data, it should use DSS to highlight opportunities for each unique customer. Currently, its customers each have similar goals and processes that are used to generate sales. However, with implementing DSS, it could help in developing unique plans and goals for the customers instead of one universal marketing method. 

 

So you took a picture you shouldn’t have on your iphone and now its on all of your iDevices and Computers. What to do now considering you can’t delete images from a cloud? Well, you can. Its not as simple as highlighting and deleting, but its pretty simple. Follow the instructions below in order to delete photos from your iCloud and photo stream… and stop taking pictures you dont want showing up on your apple TV when your parents come to visit.

Side note: I just launched my Facebook Fan Page, Please click the “Like” button on the right

 

First: Delete from iCloud:

1. go to iCloud.com and login

2. click on your name in the upper right corner

3. click “Advanced” tab

4. reset photo stream

 

The above will remove it from iCloud. in order to delete from your device do the following.

(more…)

Real and Perceived Value
The price of a product is reflected based on the financial needs for growth and operation of the company, in addition to consumers’ perceived value of the product. Businesses have a goal of making a profit, which often requires selling items at a perceived value. Real and perceived values are different ways in which products are valued, which are generally based on economic impacts and competition. In addition, the relevancy to the consumer determines the value of the product. If the product or message is not relevant or does not affect the consumer personally, it will not be as effective as if it did.

Advantages and Disadvantages
Value pricing allows companies to influence consumer purchases by offering lower prices for competitive products. Real value is generally easier to measure than perceived value. Factors that increase the value of real value include the cost of labor, materials, marketing, shipping, and product development. Product distribution, marketing efforts, and brand value determine the products perceived value. For example if two competitors are to sell the exact same item, built exactly the same way, and from the same materials, it is likely that the company with the better brand value reputation can sell the item at a higher price because of the perceived value by the consumer. If the consumer perceives the value of the product high, the consumer will likely show more interest. The consumers’ perception of the company’s customer support, trust, loyalty, and product quality determine the products value.

Services and Products
Value pricing attracts value conscious customers. The actual cost of the product production determines the real values. In addition, the real value depends on the usefulness of the product to the consumer as well as the value of the product components. Perceived value is based on how much money the consumer or business believes the product is worth. It is the marketer’s responsibility to generate a positive perceived value of the company’s products. Whether marketing a service or a product, the results are similar in that both rely on the consumers’ perception of the company’s or individual’s expertise, quality, and reputation. In addition, both products and services have other components necessary to complete certain task. While a product may have additional parts and components, a service technician or company is likely to have to purchase tools, software, and other items necessary to complete the service.

Perceived value for individuals looking to invest into higher education tremendously affects the institutions price. Students and family perceive the value of the institution to be within the quality of the education. Consequently, the higher the perceived value of quality, the higher the cost of tuition. Research, however, has not proven a correlation between institutional cost and actual quality. Perceived value of an institution does correlate a student’s likelihood of enrollment. Perceived value of an education has three main factors, which include, quality, cost, and emotional attachment. Failing to satisfy either of these could jeopardize the student’s enrollment potential, as it will affect the students perceived value.

In marketing, generating excitement can also generate a sale and loyal customer. If a user is excited about a product, they may ignore the cost and quality factor. To enroll students into an institution, the marketing and sales team should seek to expose students to information and experiences that excites them and builds passion for the brand.

Real and perceived value offers many benefits to businesses and consumers. The impact of marketing and social networks real and perceived value in regards to marketing efforts is hard to determine. For instance, LinkedIn is a social network that is said to build business networks and promote expertise. However, it is difficult for a user to determine the real value of a paid account, free account, or whether the service is actually making a difference and producing what its purposed to do.

The LinkedIn site is available in 20 languages, and has 238 million users globally. The Internet-based service is similar to a Rolodex of business contacts. As a user, the platform may be a good place to build a brand, increase online visibility, and grow a professional network. It is the users responsibility to determine what the real value of the LinkedIn platform is based on their needs. Although the real value may be worth the free account, the perceived value could be priceless if the user uses the platform to truly build a network and search for a new career.

If an individual truly believes in the quality and value of a product or service, then the perceived value becomes more valuable than the real value. Online platforms, website, and social networking sites work just as traditional products and services regarding real and perceived value.

Definition of crisis management

A crisis management is the way that a person or business handles an emergency. In a family, this could be a member having to suddenly go to the hospital because of an accident. In a business, a crisis can be anything from a defective product recall or an economic change that causes a drop in sales.

How crisis management relates to business

Within the marketing industry, having the ability to understand and react promptly when crisis arises is crucial for maintaining the businesses market share, trust, and reputation. Not managing a crisis properly can have the potential to damage carefully developed equity, and spoil consumers’ quality perception (Chen, Ganesan, & Liu, 2009).

Personal experience with crisis management

As an online marketer, I run into crisis management issues oftentimes on a weekly basis. Each week I monitor my clients websites ranking through analyzing Yahoo, Bing, and Google search engines for algorithm changes. It’s normal for search engines to change their algorithm and I do advise my clients that their website rank may change drastically if such a change occurs that may affect their website. Once this happens, a site that previously ranked on the first page could drop out of the search engine completed. As this occurs, It usually causes a loss in site traffic and sales. The solution to this is for me to research and analyze the issue, check whether it’s a search engine issue or a website issue and then correct or explain to the client that recovery is impossible.

Summary of About the Crisis Marketing and The Crisis of Marketing

This article focuses on the global economic-financial marketing crisis. According to the article, marketing may be just the solution for many companies to get out of the crisis, but what is sadder is that a lot of them do not realize it (Cornelia & Mihaela, 2011). The article tackles the subject of why marketing is needed within a failing economy and how to successfully implement new strategies to help increase and sustain profit and productivity.

Avoiding negative impacts of a crisis

Research has indicated that a proactive strategy may have positive consequences on consumer perception if the crisis is responded to with a constant, active, and firm response (Chen, Ganesan, & Liu, 2009). The business being affected should respond quickly to the crisis and should focus their attention on building and strengthening consumer trust. During a crisis, marketing strategies should be analyzed and focus on resonating emotionally with the consumer through a human, friendly language (Cornelia & Mihaela, 2011). Without proactively managing the crisis, the risk of negative impact rises.

 

Credits

Cornelia, M., & Mihaela, B. (2011). ABOUT THE CRISIS MARKETING AND THE CRISIS OF MARKETING. Journal Of Academic Research In Economics, 3(3), 311-316.

Chen, Y, Ganesan, S., & Liu, Y. (2009). Does a firm’s product-recall strategy affect its financial value? An examination of strategic alternatives during product-harm crises. Journal of Marketing, 73(6), 214–226.

Stay Updated With a CMS

With some websites, having fresh content is mandatory to gain new and repeat clients. With a Content Management System (CMS), you can keep your site updated with the latest news articles, products, and services. You have full control over what you want to put on and take off your site.

Updating:

Your website needs to be easily upgraded with new content on a regular basis. A CMS gives you full control so that you can easily add new updates and blogs to your website without having to call a programmer to do it for you.

Results:

All content can be managed through a simple user interface that allows for quick task completion. The Administration area is easy for all to use, and can involve multiple access levels for various management controls.

With a CMS, you can easily implement and manage:

  • Article publishing
  • Website forums
  • Photo galleries
  • Surveys and polls
  • Projects
  • Interactive event calendars
  • Complex data entry forms

Competitive:

Professional Web Design

Beat out your competition.

Build a successful online brand.

The competitive persona will be looking for a company that knows what they are doing. This ad shows that we are a professional company and we know how to help them get to the top of their industry.

Humanistic:

Affordable Web Design

Stay connected with your customers.

We have a plan to help you succeed.

This ad will be great for the humanistic persona as it explains to them that they will be able to stay connected with their customers online. It also shows that they can contact us and we will speak with them to come up with a plan for their company’s success. “Affordable web design” will be their search word, as they normally don’t like large companies due to them not being relationship oriented. This ad is designed to create comfort and ease. 

Methodical:

Professional Web Design

Proven success stories

100% Satisfaction Guaranteed

I chose the “professional web design” headline to draw in the methodical personality because it shows that its not a freelance or amateur company. By also mentioning proven success and 100% satisfaction, this user will be likely to visit the website and view the portfolio and testimonial section of other customers. Providing money back will also provide further proof that we are trustworthy and customer friendly.

Spontaneous:

Affordable Web Design Offer!

Low cost web designs

Get started on your website TODAY!

This headline was used to draw in the spontaneous persona, as they are normally looking for easy, fast and affordability. They want quick answers and this add shows that we are affordable, easy and that they can get the answer they are looking for fast.

Because I seem to be the only person that understands how to get true imap push email notifications on an apple device, I decided to share the how to. This tutorial will give instructions on how to get push emails (that mens your emails will arrive in less than 5 seconds after its sent from a third party). The trick here is a combination of using your iCloud @me account and your IMAP or Domain Email account. I’m sure you may already know how to forward your email, but this tutorial will explain how to also send and reply from your @me account while using your IMAP/domain name.

First make sure to sign up for an @me account and forward your IMAP account to your @me account. (don’t ask me how, Google it or ask your email hosting company)

1. Delete any email account you already have setup.
2. Setup a @me account if you dont already have one.
3. On your ios device go to settings.
4. Click icloud, sign in and make sure that “mail” is turned off.
5. Click “mail, contact, calendars”
6. Click “add account” and enter account info for imap account and click “other”
7. Click “add mail account” and enter iCloud/me account info and click “next”
8. For incoming mail server, use host name: imap.mail.me.com >> enter @me email address and password.
9. For outgoing mail server, enter your imap account info.
10. Click next and make sure everything is checked for approval.
11. go back to the account screen and under “IMAP Account Information” where it says “Name, Email and Description” remove the @me email address and replace with your imap email address and save settings and get out of settings.

If the above doesn’t work, then go back and check to make sure everything stuck.

The end result is that you will be able to send, receive and reply from your imap account all while also getting push notifications.

You can also do the same thing on your iMac or Macbook or MacBook Air mail app.

The thing to understand is that the incoming mail server must be your @me account and the outgoing server must be your IMAP account.

If you have trouble, just be sure to read these instructions carefully and try again. You may have to remove your email accounts and redo them at first. Be sure to disable mail from your iCloud settings as well.

Feel free to ask questions below, but make sure you first carefull read the instructions. 

Making a Business Case
It is important to calculate the profit estimate when taking on new projects. Determining the net present value (NPV) of a project helps determine if a project should be accepted or rejected. The NPV is an important method to use in concluding the value of projects. The NPV formula determines the value of an investment based on its discounted cash flow. The NPV is calculated by subtracting the project cost from the present value (PV). The NPV capital budgeting rule suggest that projects with a positive NPV should be accepted and projects with a negative NPV should be rejected. According to the NPV capital budgeting rule, the firm could benefit from approving this project because of its positive NPV. Based on the positive NPV, this project can be assumed a valuable investment.

Project Risk
If there is concern regarding risk associated with the project, the firm could optionally use a cut-off threshold. A cut-off threshold prevents project budgets from going into the negative by using cut-off numbers that determine when and if a project should be shut down and abandoned. A project should be abandoned if the value is too low and the expected revenues do not justify further project investment. In addition, putting the project together in stages and with budgets for each stage can reduce risk. Upon each stage completion, the firm would invest into the next stage. Consequently, the financial risk would be minimized.

Decision Justification
Considering the NPV for this project is positive, it will likely generate positive cash flow and would not do any harm to the firms’ status quo. Having a positive NPV suggests the project will generate value for the shareholders’ wealth. If the NPV value is accurate and the project is successful, it could potentially have positive effects on the firms’ equity value.

In addition to the benefits, there are considerable risks and disadvantages of using NPVs. Considering NPVs are based on only assumptions, it does leave room for error. A small company could have a difficult time providing reliable estimates based on the NPV data. Minor changes in the interest rate could affect the projects discount rate, which could drastically affect the projects NPV. A concern of the NPV is its requirement to make calculated projections. In most scenarios, the formula will not be 100% reliable. Before deciding based solely on the NPV, a discounted cash flow analysis should first be analyzed. Although the NPV formula does present a feasible projection of cash flow, it does not present the projects actual return. Because of the difficulty of determining an exact valuation, there could be unforeseen cost, which could incur a negative cash flow rather than a positive one.

Something else to take into consideration when investing into a project is the IRR. Both NPV and IRR are tools used to evaluate potential project investments by measuring capital budgeting, which is the process used to determine significant business investments. While NPV examines cash flow value based on the discounted rate, the IRR defines the rate of return for a project based on the stream of cash flow. IRR is the discounted rate that converts the present value to zero by making the current value of cash flows equal to the present value of cash outflows. Disadvantages of using IRR is that it is not ideal for long-term projects considering the calculation does not evaluate discount rates. Another limitation of using the IRR is that the method does not consider the initial investment amount. This can present a problem when comparing two alternative investments based solely on the IRR. Businesses can use both NPV and IRR to assist with making investment decisions. However, there is no 100% method to use, which will guarantee a positive return on investment. When making an investment decision, the investor should take into account the IRR, NPV, and other investment indicators including risk, and alternative options.

In order to create a successful search engine optimized (SEO) website, the designer must be sure that the website is well put together. In creating this website, the designer must first be sure that the website is appealing to the user and that the site is easily navigable. The way to create the proper architecture for a website is to be sure that the site is flat and has minimum user clicks to get to the destination page. “A great tip is to identify your most authoritative pages using the ‘Top Pages On Domain’ tool at SEOmoz and use those pages to add some authority to others by linking out to them” (Baxter, 2009).

In addition to creating the proper navigational structure of the website, the designer must also check for broken internal and external links. Some tools to use for finding broken links consist of “Xenu’s Link Sleuth” tool and “Web Link Validator” tool which will crawl through the website and recognize any broken links.

Another technique for helping with the architecture of a website is to check the server header response code and to also check the site for duplicate content. If either of these is wrong in their results, they should be corrected. While some of the concerns may need to be fixed by the sites developer, others can be fixed by simply changing some wording or taking the proper steps with the search engines to correct the information.

The final steps that the author explains in order to make sure that a website has the proper architecture is to be sure that the site has one main URL by setting up a canonical 301 redirect. In addition, also be sure to remove the developmental site that was used to originally create the website. By leaving the developmental website on its server, this creates duplicate content that can get crawled by search engines and create a negative impact on the website. Once the live site is up and running, the developmental site should be taken down.

Credits

Baxter, R. (2009). Diagnose critical website architecture issues for seo. Retrieved June 18, 2010, from http://www.searchenginejournal.com/seo-website-architecture-issues/9760/

Content Marketing

Whether you’re a local business, an ecommerce site, or a nationwide franchise, your website goal(s) is what defines content purpose. Most of all, your website should be enjoyed by the consumer and tour guide visitors through a funnel to reach your website goal.

Keyword Copy Storylines

Content storylines need to answer a site visitor’s reason for pulling your website. It’s not convincing the visitor that they need your help by creating letters and words; instead, your words along with images narrate for visitors and convince them that your product/service will temper their hurdles so to purchase.

With that being said, many websites fail to have an objective. Keyword copy is then created for the sake of SEO, and disconnection of reality occurs on the premise that it leads to money. This belief though is only true when a website has a defined goal, and Web content storytelling is created for formal marketing strategies. For this reason, building brand awareness without a goal, while lacking marketing strategy, is a recipe unmindful of how to market a brand on the Web.

Buy Me Website Design

Serious Web businesses demand and press into service methodical online marketing strategies. Target audiences are analyzed, segmented, and character cross-sectioned. The result is a website with content that:

  1. Connects with
  2. Bewitches,
  3. Embraces,
  4. Influences, and
  5. Herds wanted goal action(s).

This course leaves no generic storyline driveways, and keeps your content focus revolving around your marketing strategies.

Consumer Leads

Marketers From Mars exposed that consumers’ love content storytelling and want it through:


This means that content has to be tweaked for each cross-sectioned audience silo. In other words, getting the copy storyline right depends on where and how the consumer encounters your brand within their unique shopping cycle.

What does this means for Web based businesses? Your brand’s storyline is keyword scripted, optimized as well as distributed for a consumer’s unique shopping cycle to accomplish your website’s purpose.

READY TO GROW YOUR SMALL BUSINESS ONLINE?