Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

Backlinking

To help build the authority and rank of your website, you should establish quality backlinks on niche websites, and not just broad or directory websites. By including links on sites relevant to your own, you will positively help your website ranking and attract new customers. In addition to niche websites, your backlinks should include sites with a high page rank. Link building strategies can easily come from participating in blogs, online forums, and local event groups. When placing a backlink on these sites, you should utilize unique keywords and descriptive anchor text. Another option to find credible backlinks is to search your competitors’ link groupings. A link grouping is a page on the internet from which all, or most, of your competitors get incoming links. By searching your targeted keywords, common backlinks of your competitors can be located. Once these backlinks are identified, you should visit and include your website link on these websites if possible. If these websites are a relevant niche to your business, it should produce favorable results.

Mobile Optimization

Some businesses have websites but don’t have a properly built website that is optimized for mobile devices. Even if you do have a mobile website, customers may complain that the website doesn’t look as good or that the website’s performance on mobile devices is sluggish. When you’re building your mobile website keep in mind that it’s on a phone, or device smaller than a computer monitor, meaning your buttons need to be bigger, some content needs to be moved, and some content needs to be removed or blocked from being seen on the mobile version of the website. A mobile website should be a watered-down version of your main website and should include only key selling points and a call to action. Keep in mind that most mobile users aren’t on your website to view your special graphics or large photo gallery. If your site is not built or optimized specifically for mobile users, your bounce rate will skyrocket and you’ll lose a potential customer over a fixable problem.

Privacy and Ethical Concerns

Ethical considerations within businesses are largely over-looked within marketing management research (Bell & Bryman, 2007). Business ethics research inherently focuses on sensitive and controversial issues (Miyazaki & Taylor, 2008). Consequently, most business ethics research is susceptible to interaction biases (Miyazaki & Taylor, 2008).

There is a growing concern from consumers that their privacy and personal information is being digitized and sold without their permission (Foxman & Kilcoyne, 1993). The concern is that credit cards, billing details, and other private data is bought and sold across the marketing industry between businesses and organizations to use as soliciting tools. Consumers agree that the lack of organizational ethics when collecting the information is morally wrong (Foxman & Kilcoyne, 1993). The debate amongst consumers and businesses is that both parties feel they own the information submitted. Businesses believe that they have the right to use the information any way they choose to help better their organizational goals and to produce better marketing services (Foxman & Kilcoyne, 1993). Additionally, the organizations that purchase the user information feel they own the data because they purchased it.

If the results show that a company is being unethical by confusing or misinforming consumers on how their private information is used, management should work diligently to resolve the confusion by making privacy details clear. In formulating a research-oriented approach that would benefit the practice in regards to the issue presented, I recommend utilizing a qualitative format similar to the constructivist format. I would begin by outlining the problems being addressed and then focus on presenting existing literature regarding the problem and the significance of the study (Creswell, 2009). Next, I would present procedures including a qualitative research strategy for collecting the necessary data. Finally, I would focus on validating my finding using various forms of interview questions, observational forms, timelines, and proposed budgets (Creswell, 2009).

Recommended Readings

Bell, E., & Bryman, A. (2007). The ethics of management research: An exploratory content analysis. British Journal of Management, 18(1), 63–77. doi:10.1111/j.1467-8551.2006.00487.x

Creswell, J. W. (2009). Research design: Qualitative, quantitative, and mixed methods approaches (Laureate Education, Inc., custom ed.). Thousand Oaks, CA: Sage.

Foxman, E. R., & Kilcoyne, P. (1993). Information technology, marketing practice, and consumer privacy: Ethical issues. Journal of Public Policy & Marketing, 12(1), 106-119. doi: 10.1007/s10660-007-9000-y

Miyazaki , A. D., & Taylor, K. A. (2008). Researcher interaction biases and business ethics research: Respondent reactions to researcher characteristics. Journal of Business Ethics, 81(4), 779–795. doi:10.1007/s10551-007-9547-5

E-Commerce

E-commerce and online transactions account for billions of dollars in sales activity. While e-commerce is a good opportunity for your business to expand online, it could be overwhelming if your business is not prepared for online growth. Initiating your online store is like opening a second location, so you will need to hire new employees and a new technology team to help manage the new location. Additionally, your online store will require top-notch security measures, privacy resolutions, and excellent customer support. You will need to define and understand your new online customer group which will be very different from those ordering by phone or shopping in-store. If your customers are within an older demographic group, you could find yourself having to create and market your new business service to a new user group from scratch considering disruptive technology is often influenced and adopted by younger demographics.

The benefits of e-commerce are based on the efficiency of the automated system. Benefits include a decrease in overall production and transaction costs if implemented properly which can help resolve business concerns regarding the budget. Ample stock inventories, proper notifications, timely delivery dates, and excellent customer support is key to achieving e-commerce success.

A drawback of e-commerce versus brick-and-mortar businesses is that with e-commerce sites it is difficult to generate a sale through user interaction with the business. To partially resolve this issue, you can implement a chat system and monitor the effects of your e-commerce strategies by using activity and traffic tools that monitor users visiting the website.

CMS Benefits

Having fresh content is mandatory if your intent is to drive traffic to your site to gain new and repeat customers. With a CMS, you can keep your website updated with the latest news, articles, products, and services. A CMS provides you with full control to manage the content on your website.

Updating. A CMS allows your website to have new content added on a regular basis and be easily upgraded with the latest technology as it becomes available. Additionally, a CMS gives you full control so that you can easily add new updates and blogs to your website without having to call a programmer to do it for you.

With a CMS, you can easily implement, update, and manage:

  • Article publishing
  • Website forums
  • Photo galleries
  • Surveys and polls
  • Interactive event calendars
  • Complex data entry forms

Management. Through the use of a CRM, website content can be managed through a simple user interface that allows for quick task completion. The administration area of a CRM is often easy to use and can involve multiple access levels for various employees and management control.

Rename Amazon Kindle Fire, HD, Paper White or any Device

Here are the instructions for renaming your new Kindle Fire Device:

  1. Login to your Amazon.com account
  2. Scroll to bottom and click “Manage Your Kindle”
  3. On left side under “Your Kindle Account” click “Manage Your Devices”
  4. Find your Kindle, next to Kindle Name click “edit” button
  5. Rename and click “Update”
  6. On your kindle fire device, click settings at the top right next to wifi
  7. Click “Sync”
  8. Done

Leave comments below if you have any.

Website influence

A website gives your business the opportunity for exposure 24-hours a day, 7 days a week. There is no other medium that allows consumers to discover all of the benefits of your business, at their convenience, and provide a source for direct correspondence from the user to you in real time. The benefits of a website are limitless.

Building Process. When building a website, make certain that you design the site for your customer and not for you or the graphic artist or designer. Design for the individuals that will use the site. By building for your customers, it allows you to target who is actually going to be viewing, and hopefully purchasing, from the website. Don’t design for looks, but for a purpose. If customers don’t like the colors then, no matter what you or your designer may think, those colors need to be changed. When building a website, you need to focus on attracting your target audience and making the site user-friendly.

A properly built website requires an effective title and meta tags, incoming links, and a strong architectural design. In addition, you should implement social media strategies through the use of proper link baiting, keywords, and creating a pay-per click campaign that will increase customer conversions.

A strategy that I have found to work well in improving website conversions includes adding an online blog or newsgroup. This method has shown to be a positive step in influencing conversions as well as conversations. In addition, it helps to generate a higher domain authority when utilizing unique content which can benefit the site’s ranking within search engines. Furthermore, blogs and news updates elevate customer satisfaction and attract traffic to your website.

Another question that should be asked when building your website is, “Does my website compete with my competitors?” and “Does it target my desired customer group?” If you don’t have your website built by a designer who understands your industry, then the answers are likely to be, “No.” Your website needs to represent you and your business. If it looks cheap, so will your business. If you try to cut corners, your customers will know. It’s better to have no website at all than a badly designed, poorly built website that doesn’t represent your business in a positive light, doesn’t serve the needs of your customers, and doesn’t drive traffic.

Personal Brand Messaging

Branding involves creating, maintaining, and enhancing the awareness of your product or service. In establishing the credibility and awareness of your brand, third-party endorsements have a tremendous effect. Individual branding is different from business branding in that it requires a continued positive attitude and even stronger relationship building. Unlike business branding, which recommends posting a social ad or banner on a webpage, billboard, or in print collateral, personal branding requires networking— and lots of it. Networking can be done via social networks, local group meetings, and events. In addition, during these networking sessions, the individual needs to be likable and must present good character, knowledge, and a pleasant appearance.

Attitudes toward the message of your brand have an impact on the customer’s purchase and behavioral intentions. To promote your brand, you could invest in advertising, which is a more general means of communication for promoting your brand. Marketing-oriented publicity elicits either positive or negative cognitive responses in customers. A positive cognitive response enhances the brand messaging which has an impact on the customer’s purchasing decision. A negative attitude and cognitive response toward brand messaging reduce the likelihood of a customer making a purchase.

A perfect example of marketing based on customer brand attitude and the use of endorsements is the Beats headphone brand. The brand was introduced without a large budget and focused on building credibility through celebrity endorsements and word-of-mouth. As customers accepted the credibility as positive, they spread the word about the product as being a commodity to those interested in owning the popular brand. With the help of social promotions, celebrity credibility, industry targeted publicity, and brand messaging the brand has developed into a multi-billion dollar company.

Creating financials for your business

Sales plan

The sales plan is designed to reach new customers. The plan is the process used to close the deals that the marketing plan opens. The sales plan explains how salespersons are rewarded or commissioned, how orders are processed and tracked, and how the business keeps in contact with the customer throughout the sales process.

Revenue forecast

Lists major products, services, and other revenue streams. Organizes them into sensible higher-level groups as appropriate. Revenue forecast can also be used as a comparison against actual results.

Budget

This section includes estimated expenses for the creation, development, and distribution of materials. The budget plan includes the estimated purchase cost of raw materials, printing and postage. Additionally, it analyzes the budget of taking part in trade shows, travel costs, booth fees, setup costs, and any other particular expenses.

Cash Flow Assumptions

Managing cash flow is one of the most important aspects of business. In the planning phase, the business can radically change its cash outlook by adjusting a few basic assumptions about when it pays and gets paid. This section, which is a required part of a detailed forecast, walks through those assumptions.

Social Brand Development

As humans, one of the ways we build relationships is through the stories we tell; why else do we catch up with our friends, right? In business, it’s no different. You want to create moments between your business and your customers. Those willing to share the experiences of their founders, customers, and staff can reap the many benefits that storytelling offers. It shifts the focus a little from what you do and talks about why you do it. The story of your brand is as individual as you are, and it needs to tell your audience who you are and why you’re doing what you do. It is where your manifesto comes to life, giving your audience context for your business and a chance to connect with what is important to you. After all, people buy from people.

Your brand is often your business’s most valuable asset. A strong brand can generate loyal customers and positive sales. The brand should be seen by customers as both positive and valuable. For your brand to be valuable to customers, it needs to simplify the decision-making process and reduce any perceived risk for your customers.

Social Media Branding. The personalized brand for your business should include a presentation of your unique benefits, knowledge, experience, and expertise that help make your business memorable. These unique assets influence customers to make a purchase and professionals to want to work with your brand. To expand brand awareness, start by creating, or cleaning up, your online presence and social media pages. On your social media pages, you should not post or subscribe to anything that does not enhance your brand. This includes both text and images. In addition to social media pages, you should create digital image galleries and a website showcasing the best of your brand.

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