Marketing plans are crucial for starting and growing a business. A good marketing plan will help your business identify your target customers, and generate a plan to reach and retain those customers. The marketing plan is the roadmap to gain customers and improve organizational success if done properly.
Additionally, the plan describes the desired customer by targeting their precise needs based on their demographic profiles. This is helpful for identifying targeted customers and creating pinpointed advertisement aimed directly at those prospective customers.
An additional crucial point of the marketing plan is its plan of distribution. The distribution plan details how customers will purchase or buy into the organization. The promotional strategy of the plan is considered one of the most important sections of the plan. The promotional strategy details how new customers are to be reached.
Examples of an effective promotional strategy include distribution and promotional tactics on television, at trade shows, and through online advertising. A marketing plan includes everything from understanding the desired customer, to determining how to outperform and strategize the competition. A marketing plan is paramount to achieving business success and the time taken to develop a marketing plan, is an investment worth making considering it defines who to connect with customers and generate sales.
Dr. Elijah Clark (April 11, 2017). A marketing strategy to grow your business [Web log post]. Retrieved from http://elijahclark.com/a-marketing-strategy-to-grow-your-business/