Internet Marketing and Search Engine Optimization for a Small Business

Marketing is necessary for any small business if they want to build a strong online presence. While bigger businesses are going to be successful because of their name and more money invested, small business owners can still compete in the growing Internet market. There are many different non-expensive ways to make an online business have a big presence. The keys to understanding how an online business works is by researching the industry and the target audience. “Once you […]

Applying Ethical Frameworks: The Concerns With Being Ethical.

When making an ethical decision or coming forth in someone’s defense, consider the scenario and whether or not it leaves room for reasonable doubt or fails to provide necessary information to make the ethical decision. As a professional, I would need to convince those charging the individual that my words are reliable. In this scenario, I would […]

Mobile Marketing – Why you need it

Case Study: The goal of this marketing plan is to have potential and current clients subscribe to receive special discounts on products and services from CompanyEC via text messaging to their mobile devices. Customers will be able to access the website either by clicking on a link within the text to go to CompanyEC’s website or they can access […]

Viral Marketing Plan – Case Study

The benefit of a viral marketing plan is to create a video that focuses on entertaining the consumer while providing valuable information on your brand and what it offers. The video should provide information on the benefits of the company. The concept of the video should be informative and intended for viewers to spread the video via word of […]

Company Online Pressroom

In planning a pressroom section, there are many different elements that we would be sure to include. Those elements consist of: Company Background Info This section will be included to give the background information on the company. This will include information on how the company was started, the mission of the company and the company’s work ethics and beliefs. This section would be great […]

Organizational Stress: Positive or Negative?

I consider occupational stress negative and generated by a lack of productivity, which can be triggered in the work area by factors including disruptive technology, communication, and a competitive environment (Mitut, 2010). Stress is known to affect employees and employers’ ability to work efficiently (Mitut, 2010). Work overload, uncertainty of future employment, punishment, lack of […]

Distribution Strategy for Press Release

The social networking sites that your company can use to release its press release are Facebook, Twitter, Blogger, and Feed Burner. Within each of these sites, you can gain a different audience of users that will link back to your website for the full press release.  This will allow for more traffic and more sales for your company. Distribute your press release through popular wire services including: Business Wire: www.businesswire.com Market […]

Responding to an Online Complaint – Example

NOTES: The idea behind this response is for it to be universal and still someone directly addressing the complaint at hand. By apologizing, stating company facts and promoting the company site, this response can be re-edited and used for any complaint that the company receives. This structure allows for complaint viewers to gain positive knowledge of the company and for the complainant to gain knowledge either of […]

Identifying Business Goals and Selecting Metrics

Case Study: Company Background: CompanyEC (CEC) is a Dallas Texas based creative services company, which markets mainly to online consumers.  Its website has loads of content and offers services such as web design, graphic design, web marketing and dimensional and digital art. CEC’s website receives over 12,200 page views per month and their revenue model is advertising based. Their monthly online revenue is […]

Motivation Theory: What Motivates Me

As an employee, I am motivated by items that are personal to my life’s situation. These items have to deal with things that affect my family, my future financials, and me. With considering these things, the company that I work for must have a positive influence on these personal motivational factors. In the workplace, my […]