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Elijah ClarkElijah Clark
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Business Analyst & Marketing Strategist

There are large agencies, and then there is me, the guy contracted by those marketing agencies and firms to develop your business goals, find growth opportunities, and increase your exposure.

In addition to being a marketing consultant and analyst, I am a husband, dad, military veteran, student for life, and author with over a decade of building successful business marketing strategies.

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I’m an expert in doing the hard stuff

Specialization Areas

As a successful business owner and because of my background of having a bachelor’s in digital art & design, master’s in Internet marketing, and a doctoral study relating to business marketing and consumer behavior, I am able to offer services in the following areas:

Marketing

Analysis

Research

Training

~ If you don’t, you’re competitors will ~

Everything Digital

Online content marketing in 2015 generated 3 times as many leads as traditional outbound marketing, but costs 62% less.

60% of all Internet activity in the US originates from mobile devices, and about half of total Internet Traffic flows through mobile apps.

My digital marketing efforts help to ensure that your business is positioned to connect with the right audience no matter where they are.

Google Certified Partner
AdWords Analytics E-Commerce
imac-ipad-iphone

~ The only requirement is your idea ~

Design - Build - Grow

Branding

  • Corporate Identity
  • Inserts & Newsletters
  • Magazine & Catalogs
  • Flyers & Promotional Art

Development

  • Web Development
  • Programming
  • Research & Analysis
  • System Tools & Databases

Exposure

  • Display Advertising
  • Digital Marketing
  • Traditional Marketing
  • Content Creation

~ Planning every move ~

The Secret Sauce

A marketing analysis can help make projections based on facts and data rather than assumptions. If you can conduct a good analysis, you will be clear on what’s next for your business.

“As you may already know, just because you start selling, does not mean that people will start buying.”

Elijah Clark

~ The right starting point ~

Don't Forget The Paperwork!

The resources, time, and finances you spend on developing a plan and complete analysis will come back to you many times over in dollars earned and failures avoided.

Marketing Strategies

My marketing strategies are designed to guide you, your team, or my team through the steps of optimizing and incorporating techniques relating to market trends, social status, and growth opportunities.

Investor Pitch Deck

If you’re raising funds for your business, having an impressive pitch deck is a key component. A great pitch deck gets potential investors excited about your idea and engages them in a conversation about your business.

White Papers

The whitepapers that I author consist of 20-50 pages of content (or an eBook) consisting of methodologies to enhance your business, educate your readers, and implement your marketing goals and strategies.

~ Everything you need to know and grow ~

Plans and Strategies

BUSINESS OVERVIEW
TARGET MARKET
Market Needs
Market Trends
Market Growth
Unique Value Proposition
Key Customer Analysis
Business Risks
SWOT ANALYSIS
PRODUCTS AND SERVICES
Barriers to Entry
Brand Identity
Sourcing
Competitor Comparison
FINANCIAL PLAN
Sales Plan
Cash Flow Assumptions
Budget
Benchmarks
MARKETING STRATEGY
Website Analysis
Paid Advertisements
Pay Per Click
Search Engine Optimization
Blogging
Email Marketing
Social Networking
Milestones
Tracking
E-Commerce
STRATEGY IMPLEMENTATION
Advertising
Pricing Strategy
Targeted Consumers’ Budgets
Competitive Facts
Discounted Offerings
Locations and Facilities
Distribution Channels
MARKETING MESSAGE
EXIT STRATEGY

~ Change what you think you know ~

Misguided Perspectives

“Only 32% of businesses have a documented marketing strategy or plan. If businesses develop a strategy to properly understand their target audience, they will not only drive leads, but will also increase sales.”

Forbes

~ That piece that you’re missing ~

What Agencies Won't Tell You

Most agencies won’t put in the extra work for your business and instead recycle and outsource the same tasks and ideas from previous clients to develop your “custom” plan of action.

I know that every business needs a unique plan. What works for your competitor may not work for you. My strategies and plans are custom-made to fit the needs and goals of your particular business.

Case Studies

For developing unique marketing strategies, I often conduct research using a case study. A case study is particularly valuable for exploring real-world situations. The method of research also allows me to analyze in-depth explorations of unique scenarios.

Focus Groups

Focus groups offer resources to seek legitimate feedback, conduct beta testing, and evaluate consumers’ perceptions through real-time reviews. Focus groups are ideal for acquiring data for measuring status and trends.

Interviews

After interviewing participants, I analyze and assess the collected data before developing your plan or strategy. I use semistructured qualitative interviews considering they are most beneficial for generating trustworthy and reliable results.

A/B Testing

A/B testing is a method used which allows me to compare multiple versions of marketing or advertising campaigns. Based on the results of the better performing campaign, a marketing strategy is developed, edited, or revised to align with the marketing goals.

Big Data Mining

I analyze big data datasets using SBSS and Excel to identify patterns of consumer behaviors. Sources of data mining often include current consumer data, web blogs, forums, wikis, and social media, which are ideal for mining data and generating accurate results.

Observation

Observations allow for a more focused collection process. I often observe study participants for a specified amount of time in real-world situations. I additionally use this research technique to evaluate your business and employees to determine roles and responsibilities.

~ Speaking and training ~

Experience & Proven Results

My most popular speaking subjects include marketing trends, digital marketing, social media, consumer behavior, branding, e-commerce, and content management.

I also offer services in the following areas:

  • Project Management
  • In-House Team Training
  • Speaking Engagements
  • One-on-One Coaching

Click here to learn more about my speaking and training techniques and experience.

~ I look forward to working with you ~

Get in Touch With Me

 Elijah Clark                469-567-0520                Dallas, Texas






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