Ways to use social media marketing

Social Media Marketing A social media marketing strategy is mostly used for creating an online presence within micro-blogging networks such as Facebook and Twitter for your business. By using an online platform such as Twitter and Facebook, it allows for your business to promote the brand’s name by blogging updates about the business as well […]

What to know about e-commerce

E-commerce Effectiveness Electronic commerce or e-commerce helps to produce sales and operate a product-driven online retail store. To create an effective e-commerce plan, you need to analyze the customer experience from start to the final sales transaction. An e-commerce website is a great way to deliver and display information about your company and the products […]

Why your business should be social networking

Social Networking Strategies Social networking gives your business the opportunity to achieve/communicate brand awareness and online sales by using social media tools such as Twitter, Facebook, LinkedIn, Pinterest, Instagram, and others. It also defines strategies useful for networking and communicating effectively with social customers. Use social media to: Increasing brand recognition Improve brand loyalty Generate […]

Search engine optimization (SEO)

Improve Your Website Value Search Engine Optimization (SEO) techniques should be implemented to help improve the value of your website in search engines such as Google, Yahoo, and Bing. Approaches to SEO include strategies to achieve conversion goals, such as addressing website architecture and content. What is Search Engine Optimization? SEO is about optimizing your website to […]

Creating a professional brand image

Creating a professional image A good graphic artist will understand that business logos are not just for multi-national corporations. Graphics are for any enterprise that wants to present a professional image and customer recognition for a job (otherwise known as branding). Your logo works for you on your business cards, stationery for your company, invoices […]

Pay per click value

Generate Website Traffic Pay per click (PPC) marketing or PPC strategy focuses on creating search engine visibility through the use of paid search engine listings and search results. The goal of a PPC campaign is to help generate website traffic and conversions. Pay Per Click (PPC) is an Internet marketing model used in search engines, ad […]

Locations and facilities

Your Location Matters Most online only businesses operate in an online space so a physical location may not be needed. However, your location still affects your business’s marketing efforts even as an online company. For example, if your company is located within the state of Texas, but seeking to do business in New York or […]

Implementing a marketing strategy

Marketing Efficiency The implementation of a marketing strategy is the secret sauce to whether the marketing strategy is effective. When implemented properly, the resources, time, and finances spent in creating a marketing plan will come back to your business many times over in dollars earned and failures avoided. A marketing plan broadly outlines three things: […]

Segmenting your customers

Direct Marketing The key to creating a marketing strategy is being able to quantify the market. Determine a plan of action to reach the people that haven’t been reached. Not everyone will or should be your customer. By knowing your potential customers’ demographics, your business can narrow its dollars efficiently. Segmenting helps generate an effective […]

Outlining your personnel expenses

The Right Personnel Businesses generally have multiple employees completing various task. If this is your business, then you need to evaluate the expenses needed when hiring new personnel. Personnel expenses may include expenses of current and future employees, which are needed to successfully implement the marketing strategy. Expenses to consider include: Number of employees Type […]