Creating a professional brand image

Creating a professional image A good graphic artist will understand that business logos are not just for multi-national corporations. Graphics are for any enterprise that wants to present a professional image and customer recognition for a job (otherwise known as branding). Your logo works for you on your business cards, stationery for your company, invoices […]

Pay per click value

Generate Website Traffic Pay per click (PPC) marketing or PPC strategy focuses on creating search engine visibility through the use of paid search engine listings and search results. The goal of a PPC campaign is to help generate website traffic and conversions. Pay Per Click (PPC) is an Internet marketing model used in search engines, ad […]

Locations and facilities

Your Location Matters Most online only businesses operate in an online space so a physical location may not be needed. However, your location still affects your business’s marketing efforts even as an online company. For example, if your company is located within the state of Texas, but seeking to do business in New York or […]

Implementing a marketing strategy

Marketing Efficiency The implementation of a marketing strategy is the secret sauce to whether the marketing strategy is effective. When implemented properly, the resources, time, and finances spent in creating a marketing plan will come back to your business many times over in dollars earned and failures avoided. A marketing plan broadly outlines three things: […]

Segmenting your customers

Direct Marketing The key to creating a marketing strategy is being able to quantify the market. Determine a plan of action to reach the people that haven’t been reached. Not everyone will or should be your customer. By knowing your potential customers’ demographics, your business can narrow its dollars efficiently. Segmenting helps generate an effective […]

Outlining your personnel expenses

The Right Personnel Businesses generally have multiple employees completing various task. If this is your business, then you need to evaluate the expenses needed when hiring new personnel. Personnel expenses may include expenses of current and future employees, which are needed to successfully implement the marketing strategy. Expenses to consider include: Number of employees Type […]

Strategic business sourcing

Effective Sourcing Most all businesses have some form of sourcing to other individuals or companies. Strategic sourcing is an approach that formalizes the way information is gathered and used so that a business can leverage its consolidated purchasing power to find the best possible values in the marketplace. Developing an understanding of your sourcing power […]

Professional and advisory support

Having the input of a professional on how to maintain your business and generate profits is critical for the success of your business. It’s up to you to determine whether a professional or advisor is needed to help with your business’s success. Suggestions of support may include: College friend Professional family member or friend Board […]

Knowing your key customers

Know Your Customers Of all the possible customers, your business should focus on only a few types; these are the ones most likely to value your business’s offering at the price points that are set. When creating a business plan, be sure to include a key customer analysis that examines the customers’ demographics and why […]

Does your product have a unique value proposition?

Benefits of a UVP Having an effective and unique value proposition (UVP) is of critical importance as it distinguishes your business from your competitors. A UVP should uniquely identify the value of your business to your customers and should resonate strongly with your customers. For example, if you offer a product or service for the […]