Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

Delete / Remove Photos in iCloud Photo Stream

 

So you took a picture you shouldn’t have on your iphone and now its on all of your iDevices and Computers. What to do now considering you can’t delete images from a cloud? Well, you can. Its not as simple as highlighting and deleting, but its pretty simple. Follow the instructions below in order to delete photos from your iCloud and photo stream… and stop taking pictures you dont want showing up on your apple TV when your parents come to visit.

Side note: I just launched my Facebook Fan Page, Please click the “Like” button on the right

 

First: Delete from iCloud:

1. go to iCloud.com and login

2. click on your name in the upper right corner

3. click “Advanced” tab

4. reset photo stream

 

The above will remove it from iCloud. in order to delete from your device do the following.

  Read more

Economic and Perceived Value Pricing

Real and Perceived Value
The price of a product is reflected based on the financial needs for growth and operation of the company, in addition to consumers’ perceived value of the product. Businesses have a goal of making a profit, which often requires selling items at a perceived value. Real and perceived values are different ways in which products are valued, which are generally based on economic impacts and competition. In addition, the relevancy to the consumer determines the value of the product. If the product or message is not relevant or does not affect the consumer personally, it will not be as effective as if it did.

Advantages and Disadvantages
Value pricing allows companies to influence consumer purchases by offering lower prices for competitive products. Real value is generally easier to measure than perceived value. Factors that increase the value of real value include the cost of labor, materials, marketing, shipping, and product development. Product distribution, marketing efforts, and brand value determine the products perceived value. For example if two competitors are to sell the exact same item, built exactly the same way, and from the same materials, it is likely that the company with the better brand value reputation can sell the item at a higher price because of the perceived value by the consumer. If the consumer perceives the value of the product high, the consumer will likely show more interest. The consumers’ perception of the company’s customer support, trust, loyalty, and product quality determine the products value.

Services and Products
Value pricing attracts value conscious customers. The actual cost of the product production determines the real values. In addition, the real value depends on the usefulness of the product to the consumer as well as the value of the product components. Perceived value is based on how much money the consumer or business believes the product is worth. It is the marketer’s responsibility to generate a positive perceived value of the company’s products. Whether marketing a service or a product, the results are similar in that both rely on the consumers’ perception of the company’s or individual’s expertise, quality, and reputation. In addition, both products and services have other components necessary to complete certain task. While a product may have additional parts and components, a service technician or company is likely to have to purchase tools, software, and other items necessary to complete the service.

Perceived value for individuals looking to invest into higher education tremendously affects the institutions price. Students and family perceive the value of the institution to be within the quality of the education. Consequently, the higher the perceived value of quality, the higher the cost of tuition. Research, however, has not proven a correlation between institutional cost and actual quality. Perceived value of an institution does correlate a student’s likelihood of enrollment. Perceived value of an education has three main factors, which include, quality, cost, and emotional attachment. Failing to satisfy either of these could jeopardize the student’s enrollment potential, as it will affect the students perceived value.

In marketing, generating excitement can also generate a sale and loyal customer. If a user is excited about a product, they may ignore the cost and quality factor. To enroll students into an institution, the marketing and sales team should seek to expose students to information and experiences that excites them and builds passion for the brand.

Real and perceived value offers many benefits to businesses and consumers. The impact of marketing and social networks real and perceived value in regards to marketing efforts is hard to determine. For instance, LinkedIn is a social network that is said to build business networks and promote expertise. However, it is difficult for a user to determine the real value of a paid account, free account, or whether the service is actually making a difference and producing what its purposed to do.

The LinkedIn site is available in 20 languages, and has 238 million users globally. The Internet-based service is similar to a Rolodex of business contacts. As a user, the platform may be a good place to build a brand, increase online visibility, and grow a professional network. It is the users responsibility to determine what the real value of the LinkedIn platform is based on their needs. Although the real value may be worth the free account, the perceived value could be priceless if the user uses the platform to truly build a network and search for a new career.

If an individual truly believes in the quality and value of a product or service, then the perceived value becomes more valuable than the real value. Online platforms, website, and social networking sites work just as traditional products and services regarding real and perceived value.

Business Crisis Management

Definition of crisis management

A crisis management is the way that a person or business handles an emergency. In a family, this could be a member having to suddenly go to the hospital because of an accident. In a business, a crisis can be anything from a defective product recall or an economic change that causes a drop in sales.

How crisis management relates to business

Within the marketing industry, having the ability to understand and react promptly when crisis arises is crucial for maintaining the businesses market share, trust, and reputation. Not managing a crisis properly can have the potential to damage carefully developed equity, and spoil consumers’ quality perception (Chen, Ganesan, & Liu, 2009).

Personal experience with crisis management

As an online marketer, I run into crisis management issues oftentimes on a weekly basis. Each week I monitor my clients websites ranking through analyzing Yahoo, Bing, and Google search engines for algorithm changes. It’s normal for search engines to change their algorithm and I do advise my clients that their website rank may change drastically if such a change occurs that may affect their website. Once this happens, a site that previously ranked on the first page could drop out of the search engine completed. As this occurs, It usually causes a loss in site traffic and sales. The solution to this is for me to research and analyze the issue, check whether it’s a search engine issue or a website issue and then correct or explain to the client that recovery is impossible.

Summary of About the Crisis Marketing and The Crisis of Marketing

This article focuses on the global economic-financial marketing crisis. According to the article, marketing may be just the solution for many companies to get out of the crisis, but what is sadder is that a lot of them do not realize it (Cornelia & Mihaela, 2011). The article tackles the subject of why marketing is needed within a failing economy and how to successfully implement new strategies to help increase and sustain profit and productivity.

Avoiding negative impacts of a crisis

Research has indicated that a proactive strategy may have positive consequences on consumer perception if the crisis is responded to with a constant, active, and firm response (Chen, Ganesan, & Liu, 2009). The business being affected should respond quickly to the crisis and should focus their attention on building and strengthening consumer trust. During a crisis, marketing strategies should be analyzed and focus on resonating emotionally with the consumer through a human, friendly language (Cornelia & Mihaela, 2011). Without proactively managing the crisis, the risk of negative impact rises.

 

Credits

Cornelia, M., & Mihaela, B. (2011). ABOUT THE CRISIS MARKETING AND THE CRISIS OF MARKETING. Journal Of Academic Research In Economics, 3(3), 311-316.

Chen, Y, Ganesan, S., & Liu, Y. (2009). Does a firm’s product-recall strategy affect its financial value? An examination of strategic alternatives during product-harm crises. Journal of Marketing, 73(6), 214–226.

Content Management Systems CMS

Stay Updated With a CMS

With some websites, having fresh content is mandatory to gain new and repeat clients. With a Content Management System (CMS), you can keep your site updated with the latest news articles, products, and services. You have full control over what you want to put on and take off your site.

Updating:

Your website needs to be easily upgraded with new content on a regular basis. A CMS gives you full control so that you can easily add new updates and blogs to your website without having to call a programmer to do it for you.

Results:

All content can be managed through a simple user interface that allows for quick task completion. The Administration area is easy for all to use, and can involve multiple access levels for various management controls.

With a CMS, you can easily implement and manage:

  • Article publishing
  • Website forums
  • Photo galleries
  • Surveys and polls
  • Projects
  • Interactive event calendars
  • Complex data entry forms

Matching user personas to Adwords campaign

Competitive:

Professional Web Design

Beat out your competition.

Build a successful online brand.

The competitive persona will be looking for a company that knows what they are doing. This ad shows that we are a professional company and we know how to help them get to the top of their industry.

Humanistic:

Affordable Web Design

Stay connected with your customers.

We have a plan to help you succeed.

This ad will be great for the humanistic persona as it explains to them that they will be able to stay connected with their customers online. It also shows that they can contact us and we will speak with them to come up with a plan for their company’s success. “Affordable web design” will be their search word, as they normally don’t like large companies due to them not being relationship oriented. This ad is designed to create comfort and ease. 

Methodical:

Professional Web Design

Proven success stories

100% Satisfaction Guaranteed

I chose the “professional web design” headline to draw in the methodical personality because it shows that its not a freelance or amateur company. By also mentioning proven success and 100% satisfaction, this user will be likely to visit the website and view the portfolio and testimonial section of other customers. Providing money back will also provide further proof that we are trustworthy and customer friendly.

Spontaneous:

Affordable Web Design Offer!

Low cost web designs

Get started on your website TODAY!

This headline was used to draw in the spontaneous persona, as they are normally looking for easy, fast and affordability. They want quick answers and this add shows that we are affordable, easy and that they can get the answer they are looking for fast.

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