Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

A marketing strategy to grow your business

Marketing plans are crucial for starting and growing a business. A good marketing plan will help your business identify your target customers, and generate a plan to reach and retain those customers. The marketing plan is the roadmap to gain customers and improve organizational success if done properly.

Additionally, the plan describes the desired customer by targeting their precise needs based on their demographic profiles. This is helpful for identifying targeted customers and creating pinpointed advertisement aimed directly at those prospective customers.

An additional crucial point of the marketing plan is its plan of distribution. The distribution plan details how customers will purchase or buy into the organization. The promotional strategy of the plan is considered one of the most important sections of the plan. The promotional strategy details how new customers are to be reached.

Examples of an effective promotional strategy include distribution and promotional tactics on television, at trade shows, and through online advertising. A marketing plan includes everything from understanding the desired customer, to determining how to outperform and strategize the competition. A marketing plan is paramount to achieving business success and the time taken to develop a marketing plan, is an investment worth making considering it defines who to connect with customers and generate sales.

Building your perceived value

Perceived value is based on how much money the consumer or business believes the product is worth. It is the marketer’s responsibility to generate a positive perceived value of the company’s products. Whether marketing a service or a product, the results are similar in that both rely on the consumers’ perception of the company’s or individual’s expertise, quality, and reputation.

If your business and your competitors are to sell the exact same item, built exactly the same way, and from the same materials, it is likely that the business with the better brand value reputation can sell the item at a higher price because of the perceived value by the consumer.

If your customer perceives the value of your product high, the customer will likely show more interest and loyalty. The customers’ perception of your company’s customer support, trust, loyalty, and product quality determine the products value.

Business Card Template

I recently just created a new business card and because my hard drive was wiped for some reason, I can’t restore my old files. For this business card I had to create a new template for it that I would like to share with everyone. It’s a simple layered Photoshop template that will help you with your sizing and borders. I always found helpful templates like this useful in my beginning days when I didn’t really understand the size or length of the borders of a business card. It’s 300dpi and CMYK format for a normal 3.5 x 2in business card. This is a great simple design to help you out. Feel free to download the attached business card template.

Don’t try to do everything

One of the biggest business mistakes I have ever made was trying to do everything myself. I wore the hats of the marketing department, sales, customer service, collections, technical support, developer, graphic artist, etc.

I understand that you may want to save money or may simply not have the financial support to hire someone else to complete additional task. However, do what you need until you can get help and then get the help. If you have to cut your pay temporarily to hire a project manager while you handle sales, you will be grateful in the end. Else, you’ll drain yourself empty and never have the time to do what you love.

Do yourself a favor and focus on what made you love the idea of being a business owner in the first place.

Website with Photoshop

I often get asked how to build websites from customers who are graphic designers. Though it is a good question, its sometimes odd when I have the graphic artist send me the layout that they want, but just want me to build it into a functional website. What I find interesting about this is that I believe graphic artist and web designers are one in the same. Web designers are just graphic designers who know a little something about html.

Within this video, I have outlined how to build a website using Adobe Photoshop. I believe it will be an interesting discovery for many Photoshop experts who felt they knew nothing about building a website. Check out the video for further details.

 

Your online brand is your resume

Internet Marketing

The reason that you as a business owner needs to market is because while you may have a great website or graphic design piece, without placing this work within your potential customers’ reach, you are losing business.

Here is how it works. Think of your website or art work as a resume. With this resume, you spend hours or days writing it up to perfection and years building it through experience and education. After you’ve gotten your resume to perfection, what next? What’s the next step to making sure that you land that dream job? The answer is marketing. You have to market yourself to gain the employer.

A bad resume with good marketing has a better chance of landing the employer, than a good resume with no marketing. Without marketing, you’ve just wasted years on creating a great resume for no reason at all.

READY TO GROW YOUR SMALL BUSINESS ONLINE?