Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

Gaining exposure

Optimizing for success

Every SEO worth her salt will tell you that any successful SEO campaign is based on the cornerstone of on-page optimization. However, when it comes to which on-page SEO techniques really work, there are 8 opinions for every 5 experts.

When your business is at stake, you can’t just optimize your site and hope that it works. You need to be completely confident that everything you do will help your rankings. Moreover, you need to be dead-sure that you’ve done every single thing on the SEO checklist, and your website is optimized across the board.

Internet marketing is key

Internet Marketing

Internet marketing is key when making sure that customers find your website. Without marketing, your website may randomly be found once everyone couple of months, but it will not generate high revenue for your business. You need to create as much exposure as possible to gain more clients. Just like a great job resume, it’s no good if you don’t send it out to employers. The same goes with creating a great website and not marketing it. If you can’t be found, you will not gain the customer. That is how simple it works.

Internet marketing is relatively inexpensive. Your business can reach a wide audience at a fraction of traditional advertising budgets. The nature of the media allows for consumers to research and buy your products and services at their convenience. Internet marketing gives your business the advantage of appealing to consumers in a medium that can deliver results quickly.

Gaining website traffic

Gaining Site Traffic

There are two ways to gain customers for your website or business. The first way is to pay for it. You could easily pay a marketer or advertiser or SEO company and gain customers that way. The other way is to earn your customers. This is the way that I believe works best, and I practice myself and teach it to my students and customers.

With earning customers, you have to get to know them. You have to know where they go. Know which websites they visit or local events they attend. This doesn’t just consist of putting your name and a business card in these locations, but it involves you interacting with them and finding a true understanding of what it is that they desire from a company such as your own.

Do you need seo?

Why does my company / organization / website need SEO?
A majority of web traffic is guided by three major search engines (Google, Bing, and Yahoo!). If your site isn’t found by search engines or your content isn’t optimized enough to be picked-up by their databases, you lose a great opportunity of marketing your website to potential clients or visitors. Whether your site provides services, content, information, or products, search engines are a primary navigation method for almost all Internet users.

Through experience and statistics, it is proven that search engine traffic can make (or break) a website’s or organization’s success. Targeted website visitors can provide revenue, publicity and exposure like no other. Investing in SEO, whether through finances or time, can create an exceptional rate of return.

Don’t give up on your business

We’ve all been there

Online exposure is generally about making simple modifications to portions of your website and networks. When viewed individually, these adjustments may seem like incremental improvements, but when combined with other social and optimization efforts, they could have a noticeable impact on your social networking and online traffic.

If you’re anything like most new businesses, you’ve possibly created a brand new website or social network page and hoped that users would magically show up at your site and purchase whatever you were selling or promoting.

After a few weeks and with nothing more than a few stray people showing up at your page, you make the decision to try and “optimize” your website and campaigns with your main keyword in hopes that your site might rank high in at least 1 of the millions of search engines. Another few weeks go by and still no luck.

At this point, you might give up and choose to either rebrand your networks for a different target market or simply quit after losing all hope. Well, news flash, as you may have figured out by now, this is not the right way to go about fixing things.

The best thing that you can do for your “failing” business is sit back and develop a strategy for success.

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