Optimizing for success
Every SEO worth her salt will tell you that any successful SEO campaign is based on the cornerstone of on-page optimization. However, when it comes to which on-page SEO techniques really work, there are 8 opinions for every 5 experts.
When your business is at stake, you can’t just optimize your site and hope that it works. You need to be completely confident that everything you do will help your rankings. Moreover, you need to be dead-sure that you’ve done every single thing on the SEO checklist, and your website is optimized across the board.