The marketing message is the heart of a marketing plan. It details the company’s plan for the market materials, how the company plans to achieve its marketing goals, and the tactics that will be used to meet them. The marketing message determines how the company wants to communicate its message to the customer.
When creating your marketing message make certain that you focus on how you want your company to be perceived by customers. Do you want customers to view your business as having good prices, customer support, quality service, etc.
Once you determine your marketing message, you will know the next step to take for your business.