Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

What is your business marketing message?

The marketing message is the heart of a marketing plan. It details the company’s plan for the market materials, how the company plans to achieve its marketing goals, and the tactics that will be used to meet them. The marketing message determines how the company wants to communicate its message to the customer.

When creating your marketing message make certain that you focus on how you want your company to be perceived by customers. Do you want customers to view your business as having good prices, customer support, quality service, etc.

Once you determine your marketing message, you will know the next step to take for your business.

Automatic Change Matrix Generator

Hey everyone, in this new video I show you how to create a change matrix report using Macros in Word 2016. Below the video I have included links to the Macro files for your convenience. Hope you enjoy!

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Projecting your business revenue

Projects profit & Loss

The profit and loss statement (also known as the “income statement”) is the most common of the standard financial reports that bankers and investors will expect to see in a business plan. It shows the revenue, the expenses, and the net profit or “bottom line.”

Projected balance sheet

The balance sheet is one of the three standard financial statements. Unlike the profit and loss statement, which measures activities and their effect on profitability during a given period, the balance sheet is a snapshot of the business’s financial position.

Projected cash flow statement

The cash flow statement is a valuable tool for understanding and planning the organization’s cash flow. The cash flow statement is not a snapshot like the balance sheet. Instead, it measures the change in cash during a period.

Creating financials for your business

Sales plan

The sales plan is designed to reach new customers. The plan is the process used to close the deals that the marketing plan opens. The sales plan explains how salespersons are rewarded or commissioned, how orders are processed and tracked, and how the business keeps in contact with the customer throughout the sales process.

Revenue forecast

Lists major products, services, and other revenue streams. Organizes them into sensible higher-level groups as appropriate. Revenue forecast can also be used as a comparison against actual results.

Budget

This section includes estimated expenses for the creation, development, and distribution of materials. The budget plan includes the estimated purchase cost of raw materials, printing and postage. Additionally, it analyzes the budget of taking part in trade shows, travel costs, booth fees, setup costs, and any other particular expenses.

Cash Flow Assumptions

Managing cash flow is one of the most important aspects of business. In the planning phase, the business can radically change its cash outlook by adjusting a few basic assumptions about when it pays and gets paid. This section, which is a required part of a detailed forecast, walks through those assumptions.

Building a website

The Building Process

When having a website built for your business, make sure to build it for your customers and not for yourself. Research your industry and focus on making sure that you are going to gain customers. Some designers build simply for themselves, or they build for the client. By building for your customers, it allows you to target who is actually going to be viewing the website. Don’t design for just looks, but design for a purpose and a target audience. This is were many designers fail. If the customers don’t like the colors, then no matter what you or your designer may think, those colors need to be changed. When building a website the designer and business owner need to focus on the customers wants and not their own.

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