Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

Why your business goals need milestones

Milestones cover the business’s major events and achievements that need to occur to keep the strategy on track for success. Milestone events are strategically important for your business and provides an outline of dates as to when the events should take place.

When developing milestones, have in order:

  • Name of the task / goal
  • Due date for the goal
  • Budget for the goal
  • Person responsible for completing the goal

Once your milestones are in order be sure to let your business partners know that you need to follow the milestones. Additionally, the milestones should be tracked and analyzed with real results.

Not sticking to the plan will cause your strategy to fail.

Ways to use social media marketing

Social Media Marketing

A social media marketing strategy is mostly used for creating an online presence within micro-blogging networks such as Facebook and Twitter for your business.

By using an online platform such as Twitter and Facebook, it allows for your business to promote the brand’s name by blogging updates about the business as well as interact with followers and subscribers.

Along with blogging, other benefits of using a social media platform are:

  • Video updating and posting of commercials
  • Photos of events the business may have attended and posting new portfolio pieces
  • Discussion – allowing followers to ask questions directly from these platforms.
  • Link placement – adding back-links and traffic to the business website.
  • Networking – allows for interacting with current and potential customers.

What to know about e-commerce

E-commerce Effectiveness

Electronic commerce or e-commerce helps to produce sales and operate a product-driven online retail store. To create an effective e-commerce plan, you need to analyze the customer experience from start to the final sales transaction.

An e-commerce website is a great way to deliver and display information about your company and the products you sell. An online presence gives your customers direct access to company information, product information, promotions, specials, real-time data, and much more information day or night. An online presence not only benefits your customers but you, the merchant, can also update your online store without having to worry about boxes and in-store display ads.

When implementing an e-commerce solution make certain you:

  • Have the ability to track sales and reports
  • Can monitor user purchasing habits
  • Have your e-commerce linked to your email campaigns
  • Have a phone number just for your e-commerce store
  • Have an easy, trusted, secure check-out method

Why your business should be social networking

Social Networking Strategies

Social networking gives your business the opportunity to achieve/communicate brand awareness and online sales by using social media tools such as Twitter, Facebook, LinkedIn, Pinterest, Instagram, and others. It also defines strategies useful for networking and communicating effectively with social customers.

Use social media to:

  • Increasing brand recognition
  • Improve brand loyalty
  • Generate followers and sales conversions
  • Create brand authority
  • Increase website traffic
  • Decrease marketing cost
  • Better search engine ranking

As a business, social networking allows for you to speak directly with your customers and allows your customers the opportunity to be heard and get a response.

To successfully communicate in social media your brand should:

  • Engage with consumers (not through auto canned-responses)
  • Share new company updates
  • Manage customer support
  • Remain active and responsive

Search engine optimization (SEO)

Improve Your Website Value

Search Engine Optimization (SEO) techniques should be implemented to help improve the value of your website in search engines such as Google, Yahoo, and Bing. Approaches to SEO include strategies to achieve conversion goals, such as addressing website architecture and content.

What is Search Engine Optimization?

SEO is about optimizing your website to increase traffic by improving internal and external aspects. This method will ultimately increase site traffic to your website. Company’s that practice SEO can vary; some often focus on different specialties, while others take a more general and broad approach. There are many unique elements to look at when optimizing a website, which you should consider when creating your optimization plan.

SEO Checklist:

  • Website metadata
  • Heading tags
  • Image Alt text
  • Sitemap integration (HTML and XML)
  • SEF URLs
  • Site load time
  • Robots.txt access
  • Check and connect the website to a Google analytics and webmaster account