Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

Why your business goals need milestones

Milestones cover the business’s major events and achievements that need to occur to keep the strategy on track for success. Milestone events are strategically important for your business and provides an outline of dates as to when the events should take place.

When developing milestones, have in order:

  • Name of the task / goal
  • Due date for the goal
  • Budget for the goal
  • Person responsible for completing the goal

Once your milestones are in order be sure to let your business partners know that you need to follow the milestones. Additionally, the milestones should be tracked and analyzed with real results.

Not sticking to the plan will cause your strategy to fail.

Ways to use social media marketing

Social Media Marketing

A social media marketing strategy is mostly used for creating an online presence within micro-blogging networks such as Facebook and Twitter for your business.

By using an online platform such as Twitter and Facebook, it allows for your business to promote the brand’s name by blogging updates about the business as well as interact with followers and subscribers.

Along with blogging, other benefits of using a social media platform are:

  • Video updating and posting of commercials
  • Photos of events the business may have attended and posting new portfolio pieces
  • Discussion – allowing followers to ask questions directly from these platforms.
  • Link placement – adding back-links and traffic to the business website.
  • Networking – allows for interacting with current and potential customers.

What to know about e-commerce

E-commerce Effectiveness

Electronic commerce or e-commerce helps to produce sales and operate a product-driven online retail store. To create an effective e-commerce plan, you need to analyze the customer experience from start to the final sales transaction.

An e-commerce website is a great way to deliver and display information about your company and the products you sell. An online presence gives your customers direct access to company information, product information, promotions, specials, real-time data, and much more information day or night. An online presence not only benefits your customers but you, the merchant, can also update your online store without having to worry about boxes and in-store display ads.

When implementing an e-commerce solution make certain you:

  • Have the ability to track sales and reports
  • Can monitor user purchasing habits
  • Have your e-commerce linked to your email campaigns
  • Have a phone number just for your e-commerce store
  • Have an easy, trusted, secure check-out method

Why your business should be social networking

Social Networking Strategies

Social networking gives your business the opportunity to achieve/communicate brand awareness and online sales by using social media tools such as Twitter, Facebook, LinkedIn, Pinterest, Instagram, and others. It also defines strategies useful for networking and communicating effectively with social customers.

Use social media to:

  • Increasing brand recognition
  • Improve brand loyalty
  • Generate followers and sales conversions
  • Create brand authority
  • Increase website traffic
  • Decrease marketing cost
  • Better search engine ranking

As a business, social networking allows for you to speak directly with your customers and allows your customers the opportunity to be heard and get a response.

To successfully communicate in social media your brand should:

  • Engage with consumers (not through auto canned-responses)
  • Share new company updates
  • Manage customer support
  • Remain active and responsive

Search engine optimization (SEO)

SEO is about optimizing your website to increase traffic by improving internal and external strategies that will ultimately increase site traffic to your website. Businesses that practice SEO can vary, and there are many unique elements to consider when optimizing a website. The goal of SEO is to discover the search terms and phrases needed to build and generate website traffic. Don’t worry, if you’re confused about this, you are not alone.

Most web traffic is guided by three major search engines (Google, Bing, and Yahoo!). If your site isn’t found by search engines or your content isn’t optimized enough to be picked-up by their databases, you lose a great opportunity of marketing your website to potential clients or customers. Whether your site provides services, content, information, or products search engines are a primary navigation method for almost all internet users. Experience and statistics have proven that search engine traffic can make (or break) a website’s or business’ success. SEO targeted website visitors provide revenue, publicity, and exposure like no other. Investing in SEO, whether through finances or time, can create an exceptional rate of return.

Working With SEO. To create a successful website with proper SEO, you must first be sure that the website is well built as it plays a significant role in how search engines analyze your domain rank and relevancy. In creating your website, you must first be sure that the website is appealing to the customer and that the site is easily navigable. The way to create the proper architecture for a website is to build a site that is flat and has minimum clicks necessary for the user to get to the destination page.

In addition to creating the proper navigational structure of the website, you must also check for broken internal and external links. There are many useful tools for finding broken links which will crawl through your website and recognize any broken links that forward to 404 or corrupted pages. Another technique for improving the architecture of your website is to check the server header response code and duplicate content. If either of these is found, they should be corrected. While some of the concerns may need to be fixed by the sites developer, others can be fixed by simply changing some wording or taking the proper steps with search engines to correct the information.

Finally, make sure that your website has the proper architecture and has one main URL by setting up a canonical 301 redirect if needed to change www… to non-www. To search engines, having your site accessible by both looks like two different websites and your domain authority may be negatively affected. In addition, be sure to remove any developmental site that was used to originally create the website. By leaving the developmental website on its server, this creates duplicate content that can get crawled by search engines and create a negative impact on your main website. Once the live site is up and running, the developmental site should be taken down and removed from search engines if it exists.

An SEO campaign is based on the cornerstone of on-page optimization. However, when it comes to which on-page SEO techniques really work, there are 8 opinions for every 5 experts. When your business is at stake, you can’t just optimize your website and hope that it works. You need to be completely confident that everything you do will help your rankings. Moreover, you need to be sure that you’ve done everything on the SEO checklist and your website is optimized across the board.