Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

Pay per click value

Generate Website Traffic

Pay per click (PPC) marketing or PPC strategy focuses on creating search engine visibility through the use of paid search engine listings and search results. The goal of a PPC campaign is to help generate website traffic and conversions.

Pay Per Click (PPC) is an Internet marketing model used in search engines, ad networks, and content sites like blogs, where marketers and advertisers pay only when their ad is clicked. Thanks to search engines, these advertisers typically bid on keyword phrases that are relevant to their particular target market.

How does it work?

There are two basic models for determining the cost per click: flat-rate and bid-based. In both cases, you must take into account the potential value of the click from a given source.

To track the cost and possibilities of a PPC campaign, you can use tools such as Google Adwords to determine if there is real value and opportunities in running a PPC campaign.

Locations and facilities

Your Location Matters

Most online only businesses operate in an online space so a physical location may not be needed. However, your location still affects your business’s marketing efforts even as an online company.

For example, if your company is located within the state of Texas, but seeking to do business in New York or another, you need to make certain that your website addresses the concerns of each target customers’ location

Things to consider:

  • Is your location/website convenient (address / online address)
  • Is it consistent with your brand image?
  • Is it what customers want and expect?

Implementing a marketing strategy

Marketing Efficiency

The implementation of a marketing strategy is the secret sauce to whether the marketing strategy is effective. When implemented properly, the resources, time, and finances spent in creating a marketing plan will come back to your business many times over in dollars earned and failures avoided.

A marketing plan broadly outlines three things: how to differentiate your business from its competitors; how to communicate that difference; and how to target the message to the right audience. The point of a marketing plan is to generate qualified leads.

When implementing a marketing strategy:

  • Follow your plan
  • Get a professional’s advice
  • Don’t waste time starting over
  • Have a budget and a little extra
  • Don’t quit
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