Dallas Business Consultant Elijah ClarkDallas Business Consultant Elijah Clark

Building your brand identity

Developing your identity

Your business’s identity is essential to how you present your products and services to customers.  The identity is the vision and essence of the business, and it’s how the business’s brand will showcase itself. Everything from the business’s attitude to the logo.

Things to consider when creating your brand’s identity:

  • Brand name
  • Affects of brand colors
  • Logo and Design

The brands name, color, logo, and design have to mean something. Research the name and make sure that the domain is available and that the name is not offensive or distasteful (to anyone or any group). Make sure that the colors are easy on the eyes and work well online or on print material. If you are unsure of what looks good for your brand, ask a friend, colleague, family member, or best of all, a total stranger for their honest opinion.

Creating an effective logo

How to Design Your Logo

If you’re creating a new business logo, it should be made simple. Simplistic logo designs are easily copied and facilitate clients to remember and recognize. Limit the number of colors in your business logo and stay from the mud in the tone color or tone patterns.

The logo of your company must have some relevance to your business. For example, A Christmas tree shape with a lightning strike won’t be effective for use with a business computer consulting company.

My suggestion is that if you can’t easily sketch your logo in 5 seconds then it is too complex.

Creating a digital marketing strategy

Developing a Strategy

When developing a marketing strategy for your business, make sure that it includes an assessment of your desired market, focusing on the market size (volume and value), customer segments, sales projection, regulations, target market, competition, economic conditions, and includes an exit strategy.

A marketing strategy should include feedback from a variety of resources and individuals including the finance department, personnel, supply, tech support, sales, etc. Additionally, feedback is crucial when developing a plan as it helps to provide an understanding of how to adjust or continue course with your marketing strategy.

When creating your marketing strategy, make certain that it demonstrates the attractiveness of the market from a financial standpoint. Considering trends change, employees leave, and because of consumer fluctuations, a marketing strategy should cover at least one year up to a maximum of four years and should be adjusted when necessary.

Building a SWOT analysis for your business

SWOT Analysis

Your business should have a SWOT analysis that helps investigate its Strengths, Weaknesses, Opportunities, and Threats. In a Strategic Plan, a SWOT helps determine the best opportunities to pursue to achieve growth goals. It aides in identifying which strengths must be developed in the near future to improve the business.

When creating a SWOT analysis, be sure to remain honest and truthful. If the biggest weakness or threat to your business is your lack of customer support skills, procrastination, or lack of education, make certain that you include it in the SWOT analysis. It is the one section of your business plan that you can keep in your pocket as motivation to fix what’s wrong.

Creating an executive summary

The Executive Summary

When developing your marketing strategy or business plan, the first step is the executive summary. The executive summary is an introduction to the business and covers topics of the business plan while giving the reader a synopsis of details.  

Things to consider:

  • What are your key products/services?
  • What industry does your business operate?
  • How does your business differ from its competitors?
  • Why would customers choose your business?
  • Where is your business anticipated to be in two to five years?
  • How does your business plan to achieve these objectives?
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