The Business Objective
The objective of your business should be determined by identifying your five year or long-term goal with benchmarks. The goals should be outlined on a monthly, quarterly, or yearly premise and shaped by what your business must accomplish to be successful. In other words, the goals are the trajectory to accomplishing your objectives.
Business goal questions:
- What are the short and long term goals?
- What activities will the business undertake to meet them?
Once you can answer these questions, you need to create milestones so that you have a template to help reach your goals. If you can’t answer these simple questions, then your business is doomed to fail.